Why do we spend hundreds, or even thousands, on bottles we might never open? In this episode, we dive deep into the psychology of liquor collecting, hype culture, FOMO, and the way booze becomes a status symbol. Whether you're building a bunker of bourbon or flexing limited-edition tequila, there's more to it than just what's in the bottle.

From the thrill of the hunt to the trap of identity signaling, Matt, Jason, and Drew break down why collecting bottles is more emotional than logical…and why that’s exactly the point.


#whiskeycollector #liquorhype #arsenicculture

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