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Legal moonshine—funny as that sounds—has exploded in the South. Instead of on creek banks, it's now produced in gleaming distilleries. But it's the same old stuff: strong, unaged liquor. To sell it, the story is just as important as the hooch. Family-owned distilleries mine their histories to stand out in a market crowded by hillbilly nostalgia.
Irina Zhorov reported and produced this episode.
Learn more about your ad choices. Visit megaphone.fm/adchoices
4.6
540540 ratings
Legal moonshine—funny as that sounds—has exploded in the South. Instead of on creek banks, it's now produced in gleaming distilleries. But it's the same old stuff: strong, unaged liquor. To sell it, the story is just as important as the hooch. Family-owned distilleries mine their histories to stand out in a market crowded by hillbilly nostalgia.
Irina Zhorov reported and produced this episode.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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