In this latest episode of Bourbon of Proof, we’re diving deep into the art of selling with my longtime friend Garrett Brown and his teaching partner, Colin Coggins. These two aren’t just sales experts; they’re changing the game at USC with their popular course, “Sales Mindset for Entrepreneurs,” and they’re the authors of The Unsold Mindset, a Wall Street Journal Bestseller. Garrett and Colin break down why the most effective salespeople aren’t just about flashy tactics—they’re about authenticity, self-awareness, and connecting on a human level. Lawyers, especially, need to understand this mindset since we’re selling every day, whether it’s convincing a jury or gaining a client’s trust. Throughout the episode, Garrett and Colin share stories from their own journeys, including Garrett’s story of meeting his wife and Mauro’s hilarious attempt to pass as Persian on a date.

If you’re a lawyer, entrepreneur, or anyone looking to connect with people in a genuine way, this episode is packed with insights, laughs, and a fresh look at what it really means to “sell.” Grab a glass and tune in!