Unicorn Bakery - For the World's Most Ambitious Founders & Teams

Bracken Darrell, CEO of Logitech

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How to transform a global player and make it a huge success story

In the last 8 to 9 years, Logitech became one of the great success stories regarding the transformation of a corporate.

I grew up with Logitech keyboards and mice, but over the years I barely heard fresh news.

When I met Bracken at TNW 2018 in Amsterdam (https://thenextweb.com) and listened to his keynote, blew me away.

It's incredible how the companies' approach changed since he came in as CEO. That's why I invited Bracken to the show.

See the whole article & shownotes at: https://thevaluelab.co/

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    Unicorn Bakery - For the World's Most Ambitious Founders & TeamsBy Fabian Tausch
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