We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process.

The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.

What You’ll Learn:

• Pitfalls of SaaS Advertising
• Value of Dumb Questions and Constructive Criticism
• Win-Loss Program for Aligning Sales and Marketing
• Best Practices for Persona Development and Differentiation
• Benefits of Aligning Sales and Marketing Efforts with Market Insights

Connect with Brady Jensen:

• Website 
• Linkedin

Resources

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