Let's discuss the importance of brand identity in business!

In today's competitive business landscape, establishing a strong brand identity is more important than ever. A well-designed brand identity can help businesses differentiate themselves from their competitors, build trust and credibility with customers, and create a loyal customer base. In this episode, we explore the importance of brand identity in business and share examples of companies that have successfully established and maintained a strong brand identity. We also discuss how businesses can create a strong brand identity and why regularly reviewing and updating your brand identity is crucial for long-term success. Tune in to learn how a strong brand identity can set your business apart and drive success in today's market. 

Do you need a strong Brand Identity? Are you looking for clarify to build a brand? This episode is for you!

>>> Grab your FREE Brand Identity Checklist HERE

>>> Read the Article to help you WRITE your Brand VISION & MISSION Statement HERE

Did you know that Pinterest is actually NOT at all a social media platform? Nope! It’s a Search Engine…similar to Google, but Pinterest is more visual and helps users find answers to their search queries in the form of visual content. Since it is a search engine, the content you are pinning stays relevant for weeks, months and even years after publishing! So long as your content is useful and current for users, people on Pinterest will be able to find your content easily. Thus, allowing you to create a more evergreen content marketing strategy!

It's important to note that because it is a visual search platform, it is highly important to have strong visual branding, imagery and photo assets before diving into Pinterest as the users are looking for inspiration to fill out their beautiful boards.  Since Pinterest is so different from any other social platform, it’s also important to know that it can take a little bit of time before you see real traction - but we assure you that if you stay consistent for 3+ months, and follow these tips below, you will see growth in the amount of traffic Pinterest will be bringing to your website, possibly (and very likely) out-doing Instagram and Facebook!

So let’s dive into 5 Tips to market your business on Pinterest!

1. Fresh Content is Key!

2. Make Keywords and SEO your priority

3. Quality over quantity - wins everytime!

4. Make sure your Pins are linking to strong content

5. Use the Pinterest Trends tool

We hope these tips help you to market your business on Pinterest! If you need any support in this area, we do recommend working with a virtual assistant from our team to help leverage your time and bring your Pinterest brand to life. 

>> Pinterest Templates HERE

>> Work with a Bloom Virtual Assistant HERE

One of the first things clients ask us about when designing a website or doing a site refresh, is how to make their website appear in search results and dare I say - get on the 1st page of Google!

Although the answer isn’t quite that simple at all - the truth is that most businesses are leaving lots of money on the table by not optimizing their website and their content for rankings. It’s important to know though, that there is no magic fix - and most of the times, getting to the first page on google can take years and a lot of investment in creating incredibly relevant content that internet users and looking for and that google recognizes YOUR site as the leading source in those topics.

Now, there are simple ways to make your website SEO friendly that do not involve massive investment both money and time - and that truly anybody can do with a little focus and attention to detail. Listen to the full episode to our 5 Simple Steps to make your website SEO Friendly.

Are you ready to take the first step towards improving SEO on your website? Follow the steps we mentioned and if you need assistance to get these elements complete, our team is always there to support you. Book a Discovery Call with us HERE.

Are you exhausted creating content for instagram and not seeing much results? As much as we believe in growing your social media views and engagement, we also believe that a healthy content marketing strategy doesn’t focus solely on short-form content. When you think of instagram and tik tok - it’s all abundantly clear that these platforms are focused on that short form burst of quick content.

But the issue here is that the content you work tirelessly to produce, in today’s algorithm, has a very short shelf life. So we want to invite you to think a little differently about how you are creating content marketing - and let’s actually try to take IG off of a pedestal and put some emphasis on evergreen content for your website as a priority. Why is this important you ask? Because when you create long form content for your website on a consistent basis, google will begin to see your site as a reputable source of quality content for the topics you write about. Thus helping the users on google find the answers they are looking for by referring to your website pages.  This, my friend, is called creating evergreen content - content that doesn’t depend on a quick-fix algorithm, but that can keep bringing in visitors for years to come. 

So from now on, I want you to start your content marketing schedule by first thinking about what long-form content you will produce first - this can be minimum once a month (suggest 2 or more) and then find the mediums to publish your content - this can be either your website’s blog, a youtube channel (video) or a podcast (audio) - From there, we can repurpose your content into bite sized pieces for your other social channels. Want the steps? Read on.

STEP 1  - CREATE YOUR MONTHLY LONG FORM CONTENT

STEP 2 - REPURPOSE YOUR CONTENT INTO BITE SIZED PIECES

STEP 3 - EMAIL YOUR AUDIENCE AND KEEP IN TOUCH

If you listened to this episode and thought, "wow this is great but I need a team to help me get this done" - we are here to help you.

Simply visit our WEBSITE to see all the amazing ways we support entrepreneurs like you and then CONTACT us and let's book a call to discuss your unique business.

Thank you for joining me on this episode! See you again soon.

www.bloomvirtual.co

Do you want to know why your website isn’t translating into new clients? There may be a variety of factors that are influencing your visitor’s decision not to proceed with a sale, but one of the most common reasons is they don’t understand the transformation.

What I mean by Transformation, is that your ideal customer needs to fully grasp HOW their life will be changed for the better, after experiencing your brand offer.  Many times people build websites like a big infomercial  site - detailing their biography, services and rates etc, which is great - but the reader is visiting this site not understanding “what's in it for them”.

Our mission in business is to serve our clients - no matter what we do whether we are selling a product or a service - we are serving. That’s the most important thing to remember when building a great company. And this energy needs to be conveyed through the copywriting of your website so that your visitors are 100% convinced that the offer you are selling is exactly what they are looking for. Here’s how to plan this out in three simple steps.

1. IDENTIFY YOUR IDEAL CLIENTS KEY STRUGGLES

2. DETAIL HOW YOUR OFFER WILL TRANSFORM THEIR STRUGGLE INTO GREATNESS

3. DETERMINE WHAT MAKES YOUR OFFER UNIQUE

Listen to the full episode to learn how to put these steps together and clarify the messaging on your website and increase your sale conversions!

Do you need to create a new website for your brand?

Click HERE to see the Branding + Web Design Services we offer!

www.bloomvirtual.co

If you are at a point in your business where you can use some help to create and manage content for your social media - you might be ready to hire your first virtual assistant! Actually, one of the very first things our clients delegate to us as a VA agency, is their social media management!  So we 100% suggest that this is something you plan to delegate early on in your entrepreneurial journey.

Not only is this going to give you that extra time to spend doing the things that bring you the highest return in your business, but delegating is going to allow you to scale and grow. Many people jump into this step however without the proper plan in place before hiring their first virtual assistant and content support contractor. Luckily, we are pros at this so we wanted to share some tips to help you delegate this part of your business to a new VA.

1. Have a quality long-form content strategy in place
2. Develop you content pillars and have graphic templates for each
3. Establish your brand voice and provide direction for your VA
4. Ensure your content is leading back to a well-designed website

5. Be clear on how many hours you wish to spend on each platform to create an overall budget for the content planning for your business.

As always, we are here to help you grow your brand - Thank you so much for choosing to spend this time together. If you are looking for a new Virtual Assistant to join your team - well you are in the right place because our Agency trains a team of amazing creative virtual assistants that specialize in content creation and digital marketing. We would love to hear more about your business and your overall goals and see how we can best help you achieve them. 

Reach out in the link in the show notes to learn more about our Virtual Assistant Services and all the other amazing support we can offer you as a creative entrepreneur.

Quick Links about BLOOM Virtual Co :

Info about our Virtual Assistant Services here

Read the Full Article here

Book a Discovery Call with us here

Discover all of Bloom Virtual Co's Services here

Today we want to talk to you about the holistic branding process, how to get started on this for your own company, and also what to look for in a design agency. So whether you're looking to create or revamp a personal or business brand, we want to help you get clear on the essential steps that you need to take before even thinking of diving into this process and creating your company's logo!

1. FIND YOUR UNIQUENESS AND YOUR POSITION IN THE MARKETPLACE

2. CREATE YOUR IDEAL CUSTOMER AVATAR (WHO ARE YOUR DREAM CLIENTS?)

3. WHAT IS THE KEY TRANSFORMATION YOU ARE OFFERING YOUR CLIENTS

4. DETERMINE YOUR BRAND AESTHETIC (MOOD BOARD TIME!)

5. WRITE OUT YOUR COMPANY'S MISSION & VISION STATEMENTS

You as the business owner, need to know your business from the inside out. And it’s incredibly important to find a creative team that will take the time to understand your full vision and bring it to life in complete alignment with who you are. Our mission at Bloom Virtual Co is not only to holistically create brands that represent you, but to create a brand identity that even goes beyond what you’ve even dreamt up so that your brand is so unique, so strong, that it helps to inspire and propel you to show up in the world as the best version of yourself and as a business owner. So feel free to reach out to us if creating a successful brand and company is part of your goals this year. We’re absolutely here for you.

If you felt these tips were helpful and you have a friend, entrepreneur who may need these two, please take a minute and share the episode with them, so we can help inspire amazing business owners to grow as much as we possibly can. Thank you so much and wishing you a great day and week ahead!

Let’s be real, going into business can be a bit scary - and one of the main reasons we see companies fail is that they haven't succeeded at creating a recurring revenue model for their business.

Think about it, part of the reason why people love the security of being an employee - is the knowledge of having that steady income coming in month after month. Not having that certainty is usually one of the main reasons why people are too afraid to launch their own business.

But what if I told you that you can have all that and more security x 1000 by planning your business in a clear way from day one?  In order to create a clear budget and plan a steady expansion and growth, you need to masterfully orchestrate your customer journey so that your clients will be able to stay invested in your brand for the long term. Thus creating that steady cash flow honey!!

When creating BLOOM in 2020, the very structure of the company was based around providing a service that would be needed on a long term basis. By doing so, I ensured that there would be a steady cash-flow and this allowed me to know exactly what the revenue projections were and exactly what I needed to spend on.  Without this, I would have been stressed thinking where my next client would be coming from!

In this episode, I am discussing some examples of recurring revenue streams that can potentially leverage your existing business! Maybe you are providing a service right now but want to do a one-to-many scenario, or perhaps you sell products and wish to create a secondary revenue stream by creating a membership model for your brand. Ready to learn how? Let’s dive in.

The four types of recurring revenue models we discuss in the episode are:

LONG TERM MONTHLY RETAINER SERVICES

MASTERMIND GROUPS - GROUP CONTINUAL SERVICES

MEMBERSHIPS - DIGITAL PRODUCTS + COURSES

LADDER STYLE CUSTOMER JOURNEY

***

If you’re interested in learning more about Bloom Virtual Co and how we can help you brand, launch, and grow your business, head over to our website and see how we can be your new Virtual Dream Team!

Thank you so much for being here - wishing you a fabulous day and week ahead.

See you next time!

Do you feel like you are sitting on a “goldmine” of a business idea but have no clue how to get started? Or maybe you’re feeling some impostor syndrome or letting procrastination get the best of you? Maybe you are launching a completely new business idea OR you have an established business and you have an idea to launch a new offering, either way, this is for you.

I know how it feels to have so many exciting ideas floating around but being stuck overthinking everything and essentially not getting started.

So, how do you move forward with getting your ideas out of the thinking phase and into implementation - creating something that is tangible and real? Something that you can offer to real clients who will buy from you!? In this episode I want to share 4 simple steps with you to take if you’re feeling stuck and get that amazing idea off the ground. This is exactly what I suggest to all our Brand Strategy Clients - so listen up this episode is a game-changer!

By the end of the episode, you’ll have so much clarity about what you really need to focus on to find progress and get real headway in your business idea.  It’s a 4 step plan to get you started and in the right direction. Listen up!

LEARN ABOUT Bloom Virtual & Co

Branding & Web Services - Virtual Assistants

Podcast Episode 03 - How to Write Your Brand's Mission & Vision Statement

Podcast Episode 01 - How to Attract Your Ideal Clients (Define your audience)

Are you Ready to Hire a Virtual Assistant and grow your team? There comes a time in every entrepreneur’s life when they realize they just don't have enough time in the day to get it all done, and they are spending too much time doing things that are very important, but are not moving the needle enough in the business. As entrepreneurs, we need the time to focus on planning, strategizing, growing, serving our clients - and yes - we need to delegate in order to grow.

As a Branding & Virtual Assistant Agency, we meet so many clients who are at different stages of their business journey. Each client comes with their own set of needs and challenges as they grow their brands forward.

Our goal is to ensure that the entrepreneurs are ready to take this step into growing their team and helping to make the process as smooth as possible. Sometimes though, we do meet founders who are not sure if they are fully ready to make the leap into growing a team to help them scale their business. Over time, I’ve found that there is a pretty simple process to getting ready to hire your first VA.

Hopefully these tips will help you determine if you are ready to start - or can also give you the roadmap to your next step in the growth process.

If you are at the stage in your business where you feel like you dont have enough time in the day to get everything done and are ready to hire your first Virtual Assistant, we would love to help!

Bloom Virtual Co has a trained team of creative VAs to help with things such as your social media, admin, site updates, blog writing, calendar management and much more. Just reach out to us after you have gone through the 5 steps we just mentioned, and we will help plan out the next steps in your growth journey.

Get More Information about our Virtual Assistant Services here (based out of Toronto)