Everyone says build a personal brand. Nobody explains how. Suz breaks it into four layers you can start sharing this week, using the knowledge, stories and opinions you already have.
In this episode:
<ul dir="ltr">
<li>Professional: share your expertise with real detail</li>
<li>Personal: your values, opinions and brand story</li>
<li>Passions: the memory markers people link to you</li>
<li>Pursuits: take people along while you chase a goal</li>
<li>What to do when someone doesn't love your brand</li>
</ul>
Resources mentioned:
<ul dir="ltr">
<li>Free personal brand playbook: https://www.suzchadwick.com/playbook</li>
</ul>
Work with Suz: 
Ready to build a personal brand that brings in clients? The Brand Accelerator is my high level group coaching program for experts ready to scale - <a href='https://www.suzchadwick.com/brand-accelerator'>AMPLIFY APPLY NOW</a>

Everyone says build a personal brand. Nobody explains how. Suz breaks it into four layers you can start sharing this week, using the knowledge, stories and opinions you already have. In this episode: Professional: share your expertise with real detail Personal: your values, opinions and brand story Passions: the memory markers people link to you Pursuits: take people along while you chase a goal What to do when someone doesn't love your brand Resources mentioned: Free personal brand playbook: https://www.suzchadwick.com/playbook Work with Suz: Ready to build a personal brand that brings in clients? The Brand Accelerator is my high level group coaching program for experts ready to scale - AMPLIFY APPLY NOW

Everyone says build a personal brand. Nobody explains how. Suz breaks it into four layers you can start sharing this week, using the knowledge, stories and opinions you already have.
In this episode:
<ul>
<li>Professional: share your expertise with real detail</li>
<li>Personal: your values, opinions and brand story</li>
<li>Passions: the memory markers people link to you</li>
<li>Pursuits: take people along while you chase a goal</li>
<li>What to do when someone doesn't love your brand</li>
</ul>
Resources mentioned:
<ul>
<li>Free personal brand playbook: https://www.suzchadwick.com/playbook</li>
</ul>
Work with Suz: 
Ready to build a personal brand that brings in clients? The Brand Accelerator is my high level group coaching program for experts ready to scale - <a href="https://www.suzchadwick.com/brand-accelerator" rel="noopener noreferrer">AMPLIFY APPLY NOW</a>

460. The 4 level of the Personal Brand Stack

Let's be honest, social media feels like a sea of sameness, and you're probably bored of your own content too. Today' I'm sharing three ways to bring the joy, the personality and the weird back, so you create content you actually want to make.
In this episode:
<ul dir="ltr">
<li>Why content that doesn't excite you won't last</li>
<li>Step 1: Notice what you love to watch and work out if you could create it</li>
<li>Step 2: Find a format that suits your natural way of speaking, and ignore the analytics while you test</li>
<li>Step 3: Find your weird and use it to build the personal side of your Brand Stack</li>
<li>Why your online self should match the person clients meet in real life</li>
</ul>
Resources mentioned:
<ul dir="ltr">
<li>Free gift from Suz - <a href='https://leads.suzchadwick.com/personadoc'>Download my free Claude AI Client Persona Doc</a> to help you nail your messaging and speak directly the clients you want to attract.</li>
</ul>
Work with Suz: 
Ready to build a personal brand that sounds like you and attracts the right clients? The Amplify Brand Accelerator is Suz's group coaching program for experienced women who want to build a brand that sells. <a href='https://www.suzchadwick.com/brand-accelerator'>APPLY NOW</a>

Let's be honest, social media feels like a sea of sameness, and you're probably bored of your own content too. Today' I'm sharing three ways to bring the joy, the personality and the weird back, so you create content you actually want to make. In this episode: Why content that doesn't excite you won't last Step 1: Notice what you love to watch and work out if you could create it Step 2: Find a format that suits your natural way of speaking, and ignore the analytics while you test Step 3: Find your weird and use it to build the personal side of your Brand Stack Why your online self should match the person clients meet in real life Resources mentioned: Free gift from Suz - Download my free Claude AI Client Persona Doc to help you nail your messaging and speak directly the clients you want to attract. Work with Suz: Ready to build a personal brand that sounds like you and attracts the right clients? The Amplify Brand Accelerator is Suz's group coaching program for experienced women who want to build a brand that sells. APPLY NOW

Let's be honest, social media feels like a sea of sameness, and you're probably bored of your own content too. Today' I'm sharing three ways to bring the joy, the personality and the weird back, so you create content you actually want to make.
In this episode:
<ul>
<li>Why content that doesn't excite you won't last</li>
<li>Step 1: Notice what you love to watch and work out if you could create it</li>
<li>Step 2: Find a format that suits your natural way of speaking, and ignore the analytics while you test</li>
<li>Step 3: Find your weird and use it to build the personal side of your Brand Stack</li>
<li>Why your online self should match the person clients meet in real life</li>
</ul>
Resources mentioned:
<ul>
<li>Free gift from Suz - <a href="https://leads.suzchadwick.com/personadoc" rel="noopener noreferrer">Download my free Claude AI Client Persona Doc</a> to help you nail your messaging and speak directly the clients you want to attract.</li>
</ul>
Work with Suz: 
Ready to build a personal brand that sounds like you and attracts the right clients? The Amplify Brand Accelerator is Suz's group coaching program for experienced women who want to build a brand that sells. <a href="https://www.suzchadwick.com/brand-accelerator" rel="noopener noreferrer">APPLY NOW</a>

459. Find Your Weird - How to Stop Making Boring Content

Yapping videos. AI carousels. The same content over and over. I recently fell into what I call the pit of boring despair with my own short-form content, and this episode is the way out. Three things to bring back the personality, the fun and the you factor, so creating stops feeling like a box to tick.
In this episode:
<ul dir="ltr">
<li>Why boring content is a self-awareness problem before it's a strategy problem, and my own call-out</li>
<li>How to work out what you actually love to consume, and whether you can realistically create it</li>
<li>Finding a format that suits your natural way of speaking instead of forcing someone else's</li>
<li>Why you should test formats and ignore your analytics for a bit, because reps matter</li>
<li>Finding your weird, and why the personal layer of the brand stack is what people remember</li>
<li>The gap between how you show up online and who you are in person, and what that costs you</li>
</ul>
Resources mentioned:
<ul dir="ltr">
<li>Free gift: <a href='https://leads.suzchadwick.com/personalbrandguide-684370'>Scalable Expert Playbook</a></li>
</ul>
Work with Suz:
Want to build a personal brand that sells for you, with a content system you don't have to reinvent every week? That's exactly what we do inside The Brand Accelerator. Have a look here: <a href='https://www.suzchadwick.com/brand-accelerator'>https://www.suzchadwick.com/brand-accelerator</a>

Yapping videos. AI carousels. The same content over and over. I recently fell into what I call the pit of boring despair with my own short-form content, and this episode is the way out. Three things to bring back the personality, the fun and the you factor, so creating stops feeling like a box to tick. In this episode: Why boring content is a self-awareness problem before it's a strategy problem, and my own call-out How to work out what you actually love to consume, and whether you can realistically create it Finding a format that suits your natural way of speaking instead of forcing someone else's Why you should test formats and ignore your analytics for a bit, because reps matter Finding your weird, and why the personal layer of the brand stack is what people remember The gap between how you show up online and who you are in person, and what that costs you Resources mentioned: Free gift: Scalable Expert Playbook Work with Suz: Want to build a personal brand that sells for you, with a content system you don't have to reinvent every week? That's exactly what we do inside The Brand Accelerator. Have a look here: https://www.suzchadwick.com/brand-accelerator

Yapping videos. AI carousels. The same content over and over. I recently fell into what I call the pit of boring despair with my own short-form content, and this episode is the way out. Three things to bring back the personality, the fun and the you factor, so creating stops feeling like a box to tick.
In this episode:
<ul>
<li>Why boring content is a self-awareness problem before it's a strategy problem, and my own call-out</li>
<li>How to work out what you actually love to consume, and whether you can realistically create it</li>
<li>Finding a format that suits your natural way of speaking instead of forcing someone else's</li>
<li>Why you should test formats and ignore your analytics for a bit, because reps matter</li>
<li>Finding your weird, and why the personal layer of the brand stack is what people remember</li>
<li>The gap between how you show up online and who you are in person, and what that costs you</li>
</ul>
Resources mentioned:
<ul>
<li>Free gift: <a href="https://leads.suzchadwick.com/personalbrandguide-684370" rel="noopener noreferrer">Scalable Expert Playbook</a></li>
</ul>
Work with Suz:
Want to build a personal brand that sells for you, with a content system you don't have to reinvent every week? That's exactly what we do inside The Brand Accelerator. Have a look here: <a href="https://www.suzchadwick.com/brand-accelerator" rel="noopener noreferrer">https://www.suzchadwick.com/brand-accelerator</a>

458. Why Your Content Feels Boring (And How To Fix It)

Failure is just part and parcel of being a business owner but knowing how to fail successfully, learn from your mistakes, review what's working and what doesn't is the difference between future failure and success!

50. How to Fail Successfully

Do you want to reach a new level in your business? Do you want to stop doing the same things and start scaling? If that's you then we're talking about the 5 key areas that you need to focus on when it comes to up-levelling your business, mindset and strategy!

49. 5 Key Factors to Up-levelling your business

This week I speak to Angela Henderson about running challenges to grow your business and your lists.

48. Running Challenges to grow your business & list

Today I am thrilled to join the team from Boss Mode Radio for a chat about all things branding!

47. Bonus Episode - Boss Mode Radio Interview

If you've been wanting to use video in your business then here are 5 ways you can get started!

46. 5 Ways to Use Video in your business

If you want to be bolder to stand out in the crowd, then this podcast is for you!! 
Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie!   

If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

Business

Entrepreneurship

Marketing

If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

If you want to be bolder to stand out in the crowd, then this podcast is for you!! 
Every week I’ll share all things building a bold Business &amp; Brand, learning to nail your Marketing &amp; Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business &amp; mindset coach to female lead small business owners, author, speaker and your new business bestie!   

If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

Share Brand Builders Lab with Suz Chadwick

Sign up to save your podcasts

Brand Builders Lab with Suz Chadwick

Brand Builders Lab with Suz Chadwick episodes

About Brand Builders Lab with Suz Chadwick

More shows like Brand Builders Lab with Suz Chadwick

Mamamia Out Loud

Where Should We Begin? with Esther Perel

Feel Better, Live More with Dr Rangan Chatterjee

You Beauty

Brandfetti

My Daily Business Podcast

Nothing To Wear

The Mel Robbins Podcast

Success School