E868: We break down one of the most overlooked but essential drivers of search engine rankings: brand building.

Modern SEO goes far beyond backlinks and keywords. Google, AI search, and LLMs reward strong brands with higher authority, better visibility, stronger trust signals, and noticeably improved rankings. If you want predictable organic traffic, high-quality backlinks, and long-term SEO results, building a real brand is the foundation.

We cover why branding matters for SEO, how Google reads brand signals, why branded search is a ranking factor, and how recognition and trust improve click-through rates and link acquisition. You also get a clear system for building a brand that consistently drives SEO performance - starting from any level.

What you'll learn: - Why brand building is now a core part of modern SEO - How branded search strengthens your backlink profile - How brand authority boosts rankings, engagement, and CTR - Why Google and AI search favor recognizable entities - How strong brands earn natural links and mentions - How to create and launch linkable assets that attract backlinks - The risks of weak branding in competitive search results - A simple framework for developing a durable brand - How to repurpose content to scale brand visibility - The consistency formula behind lasting SEO impact

Let's go!

⭐️ My Exact Social Media Posting Strategy - https://edwardsturm.com/articles/social-media-posting-strategy/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction 00:37 Importance of Branding to SEO 03:33 Challenges of Not Having a Brand 04:47 What Does Building a Brand Mean? 06:04 How to Develop a Brand 08:30 Consistency and Long-Term Commitment 09:36 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #branding #generativeengineoptimization #answerengineoptimization