In the final installment of Brand Camp, Zach and Ian discuss core values and put a bow on understanding the Brand Manifesto framework. 

Key takeaways from this episode include: 

• How core values fit into the Brand Manifesto framework
• Why it is important for brands to articulate their values 
• How leaders can assess whether or not their brand values are "working" as intended
• Understanding "identity based branding"
• How/Where to use your Mission, Vision and Values 

About the Series: 

Brand Camp is a special podcast series on why brand manifestos matter in higher education and how to create one for your institution, academic unit, or program.

This special series is brought to you by UNINCORPORATED - a higher education agency committed to building engagement, growing enrollment, and solving major challenges facing universities, schools, and academies. 

Catch all the episodes from this series below. 

Ep. 1 - Why Higher Ed Needs Better Brand Manifestos

Ep. 2 - How To Craft a Mission Statement For Your School That Doesn't Suck 

Ep. 3 - Why Vision Statements Are Crucial For Higher Ed Marketing

Brand Camp is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about  The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register