On episode two of Brand Camp Zach and Ian get into the nitty gritty of how to create a killer mission statement.

Takeaways from this episode include: 

• Defining the purpose of a mission statements
• What makes a great mission statement (and a bad one)
• How to write a mission statement from scratch that doesn't suck
• How to audit your mission statement and decide if it needs to be  improved
• Who should be involved when crafting a mission statement
• And much more!

About the Series: 

Brand Camp is made streamable by UNINCORPORATED - a higher education agency committed to building engagement, growing enrollments, and solving major challenges facing universities, schools, and academies. 

Want to learn more about brand manifestos? Check out UNINCORPORATED's FREE Brand Manifesto Workbook! 

Brand Camp is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register