In professional sports, everything culminates on game day. 

But in 2020, game day isn't happening like it used to. How are creative teams producing assets that keep fans excited and engaged when they can't be at the game in person?

Sarah Eikmeier, digital designer at Las Vegas Raiders, joined the Brand Land podcast to talk about how COVID-19 affected creatives for her team.

What Sarah and I discussed:

• How the shift to WFH is affecting creative collaboration
• The ways COVID has changed creative production in preparation for this season
• Producing an engaging asset that keep fans engaged on game day, even when they can't be at the game
• How this season is going to play out for the Raiders

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

Three guys fresh out of college set out to disrupt the $40-billion-a-year self-storage industry.

So they created Neighbor, a peer-to-peer economy marketplace that matches people who need to store things with unused space listed by a neighbor host.

Tony Mickelsen, growth marketing lead at Neighbor, joined the Brand Land podcast to talk about brand building. An analytical guy who trained in statistics, Tony brought his left-brain way of life to a career in branding.

What Tony and I discussed:

• How a left-brained, analytical marketer feels about typical “brand building” marketing activities
• What magical brand-building moments look like
• Measuring the success of these magical brand moments
• How a left-brain digital advertiser leverages magical brand moments

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

Escape rooms have gotten crowded in the last six years. 

Employers want team-building activities, and families want fun things to do in their free time. 

The enthusiasm has created a lot of brand confusion for escape room companies. 

Teddy Cheek, senior director of marketing & brand at The Escape Game HQ, joined the Brand Land podcast to talk about competing in a crowded category.

What Teddy and I discussed:

• The pros and cons of being in a crowded category
• How to know when you're successful
• When to compete head to head and when to go another direction
• What drives decisions regarding marketing and branding

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

When I started this podcast, I invited the best and brightest minds in marketing to join me for conversation. One of those was Rachael Ferranti, director of marketing at Selling Simplified. 

Her response to my request for an interview was: Me? Best and brightest? What do I have to say? I got into marketing by the backdoor. 

Her response led to our topic today. Rachael and I discussed imposter syndrome in marketing.

What I talked about with Rachael:

• A snapshot of Rachael's career from job seeking in Denver to her role today 
• Why Rachael wanted to talk about imposter syndrome
• The real reason brands can't be vulnerable
• Advice for overcoming imposter syndrome

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

When a salesperson hears that line, it's a problem. And it's a marketer's job to fix that problem. Piece of cake? Hardly!

On this episode of Brand Land, we invited Joe Staples, a go-to-market advisor for b2b companies with an amazing background as a CMO and SVP of marketing. Joe talked about how and why you need to conduct a brand audit. 

What we discussed with Joe:

• What a “brand audit” typically consists of and what it accomplishes
• How often we should do brand audits and where to start
• Nontraditional approaches to conducting a brand audit
• Doing a brand audit on a limited budget

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

Yesterday, while you did your thing, 4.4 million new blog posts got published, the U.S. Postal Service delivered 207 million direct mail pieces, users uploaded 350 million new photos to Facebook, and viewers watched more than 1 billion hours of YouTube videos.

Those stats are crazy. How can your content stand out amid that kind of noise?

I did something different on this episode of Brand Land. Instead of inviting a guest, I just sat down at the mic and started talking one-on-one with you about how to create effective content that gets real results.

What I talked about:

• Things buyers believe about vendor content
• What you can learn about content marketing from NBA great Steph Curry
• Why people are deleting your emails and ignoring your content
• My 3 tips to help you create more effective content

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

Where do you start to build a brand?

Especially when change seems like the only constant. Markets change. Customers change. Products change. 

How do you constantly build and evolve your brand while maintaining consistency?

Rachel Hofstetter, chief marketing officer at Chatbooks, the world’s first subscription-based photo book service, joined this episode of Brand Land to talk about maintaining brand consistency while actively working to scale the brand.

What we discussed with Rachel:

• Start with Why: the underlying mission
• Product Pillars and Brand Pillars, how to align everything around them and connect.
• "Your Brand is What People Say About You" and how that evolves over time

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

"Marketing is akin to snake oil." 

Ever heard someone say that? A colleague? Friend? Family member? Those of us who work in marketing get annoyed when people call our industry's ethics into question. 

But do we really understand what we do? What is marketing? How should people think about it? And how can we market our products and services ethically?

Elaine Ezekiel, director of marketing at Atomic Object, a custom software design and development consultancy company, joined this episode of Brand Land to talk about why so many organizations misunderstand marketing and how to fix it.

What we discussed with Elaine:

• Why is marketing misunderstood?
• How do we change marketing’s marketing problem?
• What's the problem with marketing guidance from thought leaders, authors, marketing tool companies, and conference speakers?
• What are the key similarities and differences between B2B and B2C marketing?

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

Everything is about your website. You gotta rank well, draw a crowd, and shake them down through the funnel right there on your website.

Or do you?

Contemporary branding experts are saying online discoverability doesn't work that way anymore. They believe a website-focused approach is legacy thinking. In 2020, you have to get a lot more creative about how you position your brand online.

Garrett Mehrguth, international speaker and CEO at Directive, a company that provides performance marketing for SaaS, joined this episode of Brand Land where he shared how to make your brand discoverable on search engines. 

What we discussed with Garrett:

• Why the traditional marketing funnel is broken
• Why focusing on “brand awareness” marketing tactics is not a waste of time and money
• How to measure success in brand awareness and discoverability
• How to become “discoverable” in search as a brand

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

Is your marketing a mess or a success? Hopefully, it's a success, but if there's a little mess going on, too, this episode can help you out! We talk with an expert on messy marketing. 

When you hear the phrase "messy marketing," what does that really mean? What are the challenges that marketers face today that might cause marketing to get a little messy?

Scott Miller, Executive Vice President, Thought Leadership at Franklin Covey, joined this episode of Brand Land where he shared three tips to go from marketing mess to branding success.

What we discussed:

• Smallest Viable Market 
• More Is Not Better, Better is Better
• Hire People Smarter Than You

Resource mentioned on the show:

From Mess to Success: Scott Miller | FranklinCovey

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.