Brand Master Flash

Why does the word ‘sales’ still give most business leaders, solopreneurs and marketers the chills? Why do we still often see sales as sleazy and squeezy?  

Luis Báez is a Sales Enablement Strategist dedicated to serving business owners, including coaches, course creators, and consultants. Combined with his colourful Puerto Rican / New York charm, his range of cutting-edge skills has been acquired through his years of service in sales, working with big brands such as LinkedIn, Google, Uber and Tesla.

Currently the Senior Manager of Global Sales Enablement at Deputy, Luis is not only changing the way that sales is delivered within organisations, but he's also going back to the core of how a sales team operates. He is a progressive, enlightening and charismatic professional who delivers training that's based around relationships, rapport, product knowledge and design. 

By investing in core solutions and benefits fused with cultural and emotional intelligence, he's able to enable sales teams to flourish, be creative and turn sales into a sexy, fun and high functioning area of a business.

Enjoy.

Connect with Luis:

Website | https://www.luisbaez.com/

Instagram | https://www.instagram.com/itsluisbaez/

Facebook | https://www.facebook.com/itsluisbaez

LinkedIn  | https://www.linkedin.com/in/baezluis/

Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify |

So many businesses have a great product, an amazing team and watertight systems and processes but they struggle to get their offering into the hands of their customers. Often this is down to one simple reason: they can’t effectively communicate why their product/solution has value.

Welcome to the cool, talented and super personable Dennis Morrison. 

Dennis is a business storyteller, marketing story strategist and founder of Audience Magnet.

Dennis teaches “Business Storytelling as a Service”. His learners are given the tools and resources to consistently craft stories to help them sell more effectively. 

FREEBIE! 

The 4 types of storytelling- 60 ways to engage your ideal audience (FREE GUIDE)

https://audiencemagnet.com/your-gift-thanks-for-listening/?utm_campaign=Ply_PodcastListenerGift_1128&utm_source=Podcast&utm_medium=Podcast_Listener&utm_content=Shared_Link

Enjoy.

Connect with Dennis:

Website | https://audiencemagnet.com/

Instagram | https://www.instagram.com/dennismorrison_/

Twitter | https://twitter.com/dennismorrison

LinkedIn  | https://www.linkedin.com/in/dennismorrison/

Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify |

In light of COP26 being held in Glasgow between 31 October and 12 November 2021, I wanted to speak to someone who was leading the way here in the UK to tackle some of the biggest climate change emergencies. Hugo Tagholm is the Chief Executive for Surfers Against Sewage (SAS). SAS is one of the UK’s leading ocean conservation and campaigning charities that inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife. 

The charity fights against sewage and plastic pollution and is working towards improving water quality and ocean recovery. Hugo is very purpose-driven and has been fighting for these causes since the early ‘90s.

I caught up with Hugo to talk purpose, climate change and how businesses can actively make changes to support the cause and decrease their harmful impact on the planet.

Enjoy.

Connect with Hugo

Website | https://www.sas.org.uk/

Instagram | https://www.instagram.com/surfersagainstsewage/?hl=en

https://www.instagram.com/hugotagholm/?hl=en

Twitter | https://twitter.com/sascampaigns

LinkedIn  |  https://www.linkedin.com/in/hugo-tagholm-2a544235/

Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU

Stitcher |

In my 20 years’ experience of working in business, one of the biggest catalysts for problems is poor communication. From marketing to PR to finance to sales, communication is crucial. 

I caught up with Dr Michael Gerharz to discuss transformative communication and why leaders need to search for the truth in themselves and at the core of their organisation.

Michael has worked with global brands such as Johnson & Johnson, Blackberry and Siemens. 

He has a breadth of knowledge in how to mentor and coach leaders so they can learn the art to effectively communicate and deliver their most important message.

To access a free mini series about finding your core truth, visit here: https://michaelgerharz.com/brandmasterflash

Enjoy.

Please support: like, share, comment, subscribe.

Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU

Stitcher | https://www.stitcher.com/show/brand-master-flash

Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw

Tune In |

“...branding in the absence of category design is bullshit.”

Niche Down

Christopher Lochhead & Heather Clancy

Is category design significantly more effective than branding and brand marketing?

What does marketing success look like right now?

Branding

• Differentiation
• Purpose-led
• Creating a magnetic message

Category design

• Solution-driven
• Delivering value
• Niching

The following is taken from a Christopher Lochhead article titled The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It:

“Category Design is the process of moving customers FROM the way the world is TO a new and different way. Categories are about customers, their problems, their opportunities, and their future—which means category marketing is about educating customers on a new and different solution that unlocks transformational outcomes by solving a specific problem.

Branding, on the other hand, is about us. Our name. Our logo. Our team. Our “mission statement.” Which means brand marketing is about screaming, “LOOK AT ME, LOOK AT ME!” Whereas category marketing is about evangelizing a different outcome altogether.”

Category design is a proposition. It's a solution.

And in Tony Robbins’ words:

“What business are you in? 

In other words, what core benefit do you deliver to your prospective client beyond the category or industry in which you've built your career?”

Source: https://www.inc.com/bill-carmody/tony-robbins-on-acing-the-age-old-question-what-does-your-company-do.html

How do we effectively communicate the value of the product or service? 

A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. It's a specific benefit that makes your business stand out when compared to other businesses in your market.

What is a brand?

A brand is an identity within a perceived space. The space is often owned by the category the business, organisation, product or person operates in.

Identity isn’t always visual. An identity is the connectedness that an individual has with you i.e. foundational values, reputation, experience, taste etc.

Let's differentiate between branding and brand identity design.

Identity design is a logo, a set of fonts and colours, design language, visual templates and systems.

What is Branding?

Branding is the execution of your brand strategy.

A strategy is the phase of work done before the planning stage. It’s a solution that includes a set of objectives, work packages, a timeline and roles and responsibilities.

So, a brand strategist is an individual who works with leadership teams to develop an identity and solution to position them into the right space (category).

Branding is positioning.

Summary

The aim of a category is to find a solution. 

The aim for branding is to position and create an identity in that space

The aim of marketing is find a voice of the audience that needs that solution and connect them with the brand

To find more about Christopher Lochhead head over to:

https://lochhead.com/

Or for more interesting content on

“Your purpose in life is to find your purpose and give your whole heart and soul to it”

― Buddha

If you're a business leader, entrepreneur, manager, director or you’ve just started a business on your own - are you asking the right questions and what is the most important question? 

Start with why. No. Start with want.

What is the most important question in business? 

Answer:

What do you want?

Does your mission start with ’why’ or a want?

For me, you have to want something and then know why you want it. Asking someone what they want is so much easier than asking them what their why is. 

Don’t know what you want?

It's time to do some exploration.

Teams

• Take yourself and leadership team into a different environment
• Socialise, get to know watch other personally
• Discuss ideologies, behaviour and aspirations

Solo

• Experiment 
• Get creative
• Get spiritual
• Talk to people

Wants = goals.

A goal framework can impact trust, understanding, and innovation within a company’s culture. Additionally, when employees have clear visibility and communication around the company’s goals and mission there is an increase in performance and engagement.

By creating goals you give yourself and your team a new set of ideas and new perspectives. This then forms your why. Why you do what you do, the direction you move in and the way you live your life. And how you run the business.

• Define your goals 
• Achievements and fulfilments

Hedgehog concept 

• What are you deeply passionate about?
• What can you be the best in the world at?
• What drives your economic engine?

More info here: https://www.jimcollins.com/concepts/the-hedgehog-concept.html

Ikigai 

• What are you good at?
• What do you enjoy?
• What can you be paid for?
• What does the world need?

More info here: https://en.wikipedia.org/wiki/Ikigai

Seed goals

• Healthy, happy and valued team
• Give our full attention and value to our clients 
• Produce meaningful and influential work 
• Award-winning campaigns
• Market-leading agency
• Create a lasting and positive legacy

Seed’s why:

To use creativity to help brand leaders solve the world’s biggest challenges.

Start with goals. Then why. 

Recommended Book- 

A Minute to Think

By Juliet Funt

Reclaim Creativity, Conquer Busyness, and Do Your Best Work

Meet the powerful guide that will help you regain control in your overloaded, caffeinated, inbox-worshiping work day. An efficiency expert explains how to liberate your talent, reduce waste, and help teams do more meaningful work by incorporating strategic pauses - what she calls "white space" - into your workdays and personal life.

Podcast Recommendation

Finding Mastery - Michael Gervais

A high performance psychologist whose clientele consists of the NFL's Seattle Seahawks, Olympians and MVPs from every major sport, world record holders, internationally acclaimed artists and corporate leaders.

Host and high performance psychologist, Dr. Michael Gervais, interviews people excelling in the most hostile environments to discover the mental skills used to push the boundaries.

Each episode features inspiring stories from the world’s best...

The world is changing. We feel different; we want new things from our lives. There is a thirst to make a difference, to make a positive change. But how? Through our work, our hobbies, our businesses, our brands. It's time for enlightened brand strategy. Welcome to the Brand Master Flash podcast

What is an enlightened brand strategy? 

Enlightened:

Showing understanding, acting in a positive way, and not following old-fashioned or false beliefs.

Brand. 

Your community. The connectedness they have with your business product or culture.

Strategy

A focused, time-based plan.

In summary

A plan to build a community that drives positive change and growth.

Questions to ask:

• Do you have a deep desire to make the world a better place?
• Do you want to leave this planet a better place than when you found it?
• Do you want to use your time at work to leverage your skills, passion and drive for the greater good?

5 steps to build your brand:

• Unite for a common cause
• Integrate into brand foundations
• Think global start local 
• Make it fun
• Measure for impact 

Why?

• It will unite your team
• It will grow your network
• It will increase your visibility
• It will get more people talking about you
• It will create new opportunities
• It will connect you with customers, team members and followers who have the same passion and values

Working together makes us stronger.

I’m here in service for the ones who want to change the world for the better 

Book recommendation 

• Human Kind, by Rutger Bregman

https://www.waterstones.com/book/humankind/rutger-bregman/9781408898956

Podcast Recommendation

A Bit of Optimism 

Hosted by Simon Sinek

https://podcasts.apple.com/us/podcast/a-bit-of-optimism/id1515385282

Campaign to support 

Surfers Against Sewage

https://www.sas.org.uk/

Surfers Against Sewage is one of the UK’s leading ocean conservation and campaigning charities. It inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife.

Its mission is simple: to Create Ocean Activists Everywhere.

Its vision, Thriving Ocean, Thriving People, is about connecting all humans to the ocean and creating communities of people who want to make real change happen. The charity supports and empowers people to campaign together as the authentic voice of the ocean.

The charity has been at the forefront of campaigning to stop plastic pollution for more than a decade, founding the Plastic Free Communities and Plastic Free Schools movement, and enabling and empowering over 100,000 active beach, river and street clean volunteers annually around the UK.

Please support: like, share, comment, subscribe.

Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the

The world has changed - and continues to change. More than ever we need people, leaders, businesses and brands to help guide the way. To look for new ideas and to help create positive change. I am, like a lot of people, on a new journey; a journey to help others around me and focus on the important things. People, communities, wildlife and the environment.

A few years ago I was inspired by a creative agency that seeks to serve organisations and charities that make positive change. Often these sorts of organisations need the most help so this agency - Nice and Serious - is making creative work the world needs. 

I spoke with agency owner Tom Tapper, who is, along with his business partner, on a mission to help organisations that make positive change.

We talked about purpose, creativity, and the most important problems the world is facing.

Enjoy.

Connect with Tom Tapper

Website | https://niceandserious.com/

Instagram | https://www.instagram.com/niceandserious/

Twitter | https://twitter.com/niceandserious

LinkedIn  |  https://www.linkedin.com/in/tomtapper/

Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU

Stitcher | https://www.stitcher.com/show/brand-master-flash

Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw

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For the past 20 years I've been building a career in the creative industry. From studying art, graduating in design and then crafting my skills as graphic designer, I've always appreciated the marriage between art and design. Now, working as a brand strategist, I have even more appreciation for the role of crafted design and artistry in the branding process.

An agency that is leading the way in creating beautiful and brilliant brands is DixonBaxi, a global brand and communications agency based in London. I recently caught up with founder and Creative Director Simon Dixon. Simon refers to himself and his partner Aporva as commercial artists as art is still within the fabric of their work. Although they use design systems and create functional designs that their clients use for their communications, they are changemakers in the industry, pushing boundaries in the world of branding and design.

Connect with Simon Dixon

Website | https://dixonbaxi.com/

Instagram | https://www.instagram.com/dixonbaxi/

Twitter | https://twitter.com/DixonBaxi

LinkedIn  |  https://www.linkedin.com/in/simonsdixon/

Brand Master Flash is Jonny Prest. A freelance brand strategist and creativity director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU

Stitcher | https://www.stitcher.com/show/brand-master-flash

Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw

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Making the move to creating your first bit of video content is a brave one. The first time I saw the red light staring back at me I was filled with dread and fear. 25 takes later I was still no closer to creating my first video for Brand Master Flash. But I persevered and now I create weekly videos, accumulating thousands of views across my channels. My content creates opportunities and I connect with people across the globe in a unique way that's unique and separates me out from my competition. After 16 years of business, it's the best thing I've ever done. I have to thank one man for giving me the courage and confidence: Mr Gavin Bell.

I came across Gavin’s content about 3 years ago and I was amazed, firstly, at how confident and knowledgeable he was at such a young age, and, secondly, at his magnetic style and manner. Gavin is always on the cusp of new marketing techniques, platforms, media and technology. He creates interesting, relevant and engaging content that is repurposed across all his platforms. From podcasts to blogs, and videos to tweets, Gavin is fast becoming a master of marketing and is undoubtedly one of best in the country. I caught up with Gav to find out what drives him to be a leader in his field, how he developed his personal brand and why he's now building an agency. Enjoy.

Connect with Gavin:

Website | https://weareyatter.com

Twitter | https://twitter.com/MrGavinBell?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

LinkedIn  |  https://www.linkedin.com/in/mrgavinbell/?originalSubdomain=uk

YouTube |  https://www.youtube.com/channel/UCYwX0DRfD06rx1E9iNa7fFw

Facebook | https://www.facebook.com/MrGavinBell/

Instagram | https://www.instagram.com/mrgavinbell/?hl=en

Brand Master Flash is Jonny Prest. A freelance brand strategist and creative director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious, snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube |