Brand Master Flash

As we come out of lockdown, is it business as usual? Stop! It's time to regroup, rethink and revisit our brand.

Here are 5 reasons to brand strategise after a global pandemic:

1. Reconnect with you team 
2. Understand what your customers need
3. Create a big picture strategic plan
4. Create new and exciting ideas
5. Align everyone onto your new path

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” 

– Abraham Lincoln

Planning is everything. The time now is to focus on brand building. Creating solid foundations will drive the business forward. Need support? Get in touch.

Music Credits: 

YME FRESH

https://soundcloud.com/user-445264460

Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

Brand Master Flash is Jonny Prest. A freelance brand strategist and creativity director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU

Stitcher | https://www.stitcher.com/show/brand-master-flash

Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw

Tune In |

For the past 18 years I've worked in marketing. I come from a creative / design background which evolved into media and film, and now I work in brand and business strategy.

The main thing that keeps me interested in marketing is that it's constantly evolving. Technology, media and, ultimately, the way consumers behave.

But marketing is so much more than communications.

It's the foundation of everything that we do in business. It's the research into our customer base, it's how we define and develop our products, it's how we build our teams. It's considered the ears, eyes and voice of the organisation. The reason why I find marketing so interesting is that it is the balance between psychometrics, creativity, business, and technology. In a nutshell, it's the nuance between science, emotions and magic.

To detangle the alchemy, I was introduced to Kenda McDonald and her book, Hack the Buyer Brain. This book is a marketing and sales gamechanger! I’m hooked.

So I wanted to talk to the author herself. We spoke about people, behavior and, most interestingly, the importance of brand building with the customer journey. Enjoy.

Connect with Kenda

Website | https://www.automationninjas.com/

Buy the book | https://www.automationninjas.com/hack-the-buyer-brain/

Facebook | https://www.facebook.com/AutomationNinjas

Instagram | https://www.instagram.com/automationninjas/

Twitter | https://twitter.com/AutomatioNinjas

Brand Master Flash is Jonny Prest. A freelance brand strategist and creative director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious, snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & Subscribe

Instagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts |

About 2 years ago, on Instagram, I came across one of the biggest, in-yer-face, colourful characters I have ever had the pleasure to stumble upon. I was shocked by his tenacity, realness, and overall ‘I don’t give a shit’ attitude. It's the one and only Mr Brad Burton.

Brad is the founder of 4Networking, the UK’s largest business network and the author of four of the highest-rated business books on Amazon. Brad has built his personal brand (although he doesn't call it that) and the brands of his businesses. At his foundations he is true to his vision, purpose and philosophy and protects them fiercely.

As with most businesses in the UK over the past 12 months, Brad has had to make some big decisions and lead his organisations from the front. I caught up with Brad early April 2021 to chat about all things positivity, networking, crossing lava barefoot and working for what truly matters. Enjoy the show.

Connect with Brad

Website | https://www.networkcentral.biz/

Facebook | https://www.facebook.com/groups/4NChat

Instagram | https://www.instagram.com/bradburton/?hl=en

Twitter | https://twitter.com/BradBurton?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Brand Master Flash is Jonny Prest. A freelance brand strategist and creative director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable.

Need brand support in your business? Hire me.

Website | https://seedcreativity.co.uk/

Connect with Jonny:

LinkedIn  | https://www.linkedin.com/in/jonprest/

Listen, Watch & SubscribeInstagram | https://www.instagram.com/jonnybrandmaster/

Twitter | https://twitter.com/brand_flash

Facebook | https://www.facebook.com/brandmasterflash/

YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ

Subscribe to the Brand Master Flash Podcast:

Captivate FM | https://brand-master-flash.captivate.fm/

Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600

Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU

Stitcher |

Audio Interview from my Instagram live show- Brand Chat with Victoria Taylor. Talking all things customer and people experience.

Find out more about Victoria and her work here- https://www.victoriatayl.uk/

This month hits the 10-year milestone of my company Seed. It's been an absolute rollercoaster ride and I feel blessed to have had such an amazing experience. I've met some amazing people and shared incredible times.

I've put together 10 important lessons that I've learnt over the decade, throughout the highs and the lows. Hopefully this will help and guide you in your business or journey. Enjoy!

Work in marketing or communications?

Ask yourself two questions:

1. Is our brand visible to the outside world?

2. Does our message vibrate?

If not, then it’s time to challenge old ways of thinking.

Your continuous drive for excellence and growth has a story. Tell it. The ups and downs. Talk to your people. Get your best minds together and go back to basics. Have some fun. Create some fresh communications that get people looking (and hopefully thinking).

Here's my step-by-step guide to find out how we can be much more effective in connecting with our audiences and building our community. Exercise these meaningful questions with a diverse group of thinkers and you are on your way to discover the magic. Enjoy.

Well, 2021, that escalated quickly. Pick yourself up, dust yourself off and let's think brand. Time for a check-in and to make sure we have our house in order. Are you looking to strengthen the foundation of your brand, build a team of world-class talent and generate more income? Or is there some fixing to be done?I've broken down a 6-part check sheet with meaningful questions to run off your own DIY brand audit. Time to think agility and human-centricity. Facilitate new ideas and directions. Time for some soul searching.Designed for freelancers or leadership teams. Enjoy!

Just before Christmas I continued my ongoing research into 'how to create a profitable website'. This time it's all about traffic. I caught up with Sarah McDowell to discuss all things SEO (Search Engine Optimisation). Sarah is currently the SEO content executive at Holland & Barrett and co-host of the popular SEO podcast SEO SAS. With this experience she is quickly becoming a key figure in the SEO community, allowing her to interview some of the leading players in the digital marketing arena. We chat about all things SEO: What's hot in 2021, how B2B companies should be growing their websites and online traffic; and what the best tools are to use for success. Enjoy!

For more information about Sarah check out her LinkedIn - https://www.linkedin.com/in/sarahmcduk/

Check out the SEO SAS podcast here - https://seo-sas-podcast.captivate.fm/

And have a listen of her new podcast 'The Lipsticks' here - https://the-lipsticks-podcast.captivate.fm/

You're on a mission to create more revenue from your website, but it's a perplexing task if you're not a web wizard. It looks good, it works fine and your copy says everything you want to say - but your website visitors are dropping off before they buy. Most marketers, sales managers and business owners are unsure how to improve design, functionality, technology, processes and pipeline generation to actually turn visits into cash. Enter: Robert Deans. Robert's a conversion specialist here in the UK, with bags of experience and a breadth of knowledge in making websites profitable. Get a load of Robert's insights into the art of converting, and building a money-making website. Enjoy!

Check out Robert Deans website here- https://robertdeans.co.uk/

Website page in conversation here- https://seedcreativity.co.uk/portfolio-page/saas-animated-video/

Checking in with our colleagues, friends and loved ones is more important now than ever. So many of us are living in our little bubbles, just keeping our heads down and trying to get through the current pressures and problems. It's harder to spot the mental struggles of our peers while we're all more isolated. Just check in: at the start of meetings, in a text, over the phone - that little 'how are you feeling?' could mean more than you realise. #WorldMentalHealthDay