So many updates, so little time. Sonia is here to discuss the spicy tiktok lives that keep ending up on her FYP, 'pay to play' verification badges and the negative implications of this new feature for creators, how you can go about responding to brands that want to repost your content (with a little sneaky strategy), and the effect of algo speak on social media search engine optimization.

Creators mentioned:
Barrett Pall @barrettpall
Kristen Bousquet @kbousq

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
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All Influence Mgmt account manager, Erin Tamblyn @mrserintamblyn, joins us to get real about her experience booking $40k brand deals, building long term brand relationships, and how she’s navigating the bleed over we are seeing from the acting & modeling industries. Pricing day rates, determining usage, raising rates and content that had us sweating… this episode is already a favorite!

Do Less Club is now open. The BEST way to build a career online is to nail your message and mindset. Join me for this 12 week mastermind to get granular on both. Doors close Feb 28th.

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
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Emily Rae, @littleraeofhealth, joins us to discuss her journey from waitress to wildly successful Holistic Hormone coach. Emily is someone who I am constantly recommending as inspo for her recognizable branding.  We dive into creating her visual brand, building & marketing a signature offer, confronting burnout + how she has started to spend less time on content by templating her stories. PLUS PLUS PLUS she gives us a mini lesson on how to sync your cycle with your work schedule to increase productivity.

Find Emily:
IG: @littleraeofhealth
Spotify: The Little Rae of Health Podcast

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Did L’Oréal produce Lashgate? Just how much did Tarte spend on their latest influencer trip?? And was the campaign timing tone deaf? Plus our take on the new DeInfluencing trend! Our beauty marketing gal, Sonia, is here to give us the real on these tiktok scandals.

Timestamps:

• [2:06] Lash-Gate.
• [12:13] Tripping with Tarte, and the money involved in the trip.
• [15:53] Tarte's collabs and creative freedom.
• [19:35] What is de-influencing?
• [23:57] Fast fashion and the beauty budget for influencers.
• [29:08] How to bring more/less consumerism to our feeds.
• [33:32] What can you be the first person to do?
• [36:44] Takeaways. 

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Let's get your dream brand in your inbox. Inspired by a convo in Do Less Club, here are 3 easy ways creators can grab that brands attention and show them you are interested in a partnership before you EVER send a pitch. We are in the business of relationship building and a little 'flirting' goes a long way.

Do Less Club Waitlist is now open. My 12 week social media messaging and mindset incubator is coming (fast) and once it fills, its closing for another 4 months. Be the first to know HERE.

Timestamps:

• [0:43] Responding to a troll.
• [2:14] Feeling like you didn't do enough, and the Do Less Club.
• [6:45] Do you need to tag every bit’sd?
• [10:14] How else can you get a brand's attention?
• [12:30] Start a conversation in their DMs.
• [17:55] Takeaways.

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

VIBE CHECK! This episode is jam packed so hold onto your hats. Is it time to diversify platforms? Are influencer pricing norms decreasing? How do you REALLY stand out in the growing creator economy? Sonia is back to discuss smart packaging, new pricing models, how to think less and create more, the future of UGC and of course, new Tiktok It Girls Alix Earle and Emilie Kiser.

Creators Mentioned:
Alix Earle
Emilie Kiser

Timestamps:

• [0:37] Sonia is back/If You Like it Like It
• [10:01] 2023 might be rocky for influencer marketing.
• [12:45] Being on multiple platforms.
• [16:40] Think less, post more.
• [21:12] Pricing and budgets.
• [27:16] Flexible spending, packages, and more.
• [32:05] Generating ideas for content.
• [34:02] UGC and stepping into other forms of income.
• [41:37] Takeaways.

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

From the rise of tracking trends to the fall of picture perfect, I'm sharing how some of my favorite creators have made big pivots in their content this year. Authenticity is on the rise, people, so if you are someone that thinks to themselves "why would anyone care about what I have to say??"... this episode is for you! To jump on my waitlist for my next round of Do Less Club, head to the show notes.

Get ready for the next round of the Do Less Club. Join the Waitlist.

Creators Mentioned:
Christ Olsen
Qveen Herby
Lindsey Gurk
Anna Przy
Derrick Downey Jr

Timestamps:

• [0:22] Looking back at 2022 and its trends.
• [1:34] Chris Olsen.
• [3:31] Queen Herby.
• [8:29] Lindsey Gurk.
• [12:42] Anna Przy and Derrick Downey Jr.
• [14:22] Providing value and being authentic.

--

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Giovanna @GlamGio_NYC joins us to discuss her journey from secret YouTube account to 100k combined followers. We breakdown how she's managed to let go of perfectionism and teach a deeper lesson through posting her graphic eyeliner looks. Just in time for new years goals, we ALSO discuss the platforms that we'll be going all in on in 2023.

Follow Gio:
Instagram
TikTok
Youtube

Timestamps:

• [1:37] If you like it, like it.
• [3:28] Jumping into Youtube and Instagram.
• [9:15] When did it all click?
• [15:23] Dealing with trolling.
• [21:10] Favorite platform?
• [23:52] Advice on finding yourself and your niche.
• [29:57] Getting past perfectionism with social media.
• [35:24] Writing down ideas.
• [39:04] What do you see coming on Youtube?
• [42:58] Connect with Gio.

--

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

If you value authenticity more than fitting in, this episode is for you! You probably recognize his face from Love is Blind S2. Nick Thompson joins us to dive into what it was like to wake up with instant celebrity status, the struggles of being judged from all directions, trying to control the public's perception of you, and how to ensure that everything you are doing feels true to your values.

Find Nick Thompson:
Instagram
Conversations with Nick Thompson

Timestamps:

• [1:08] If you like it, like it.
• [4:16] Being authentically yourself.
• [8:07] Social media after the show went live.
• [13:38] The show vs. real life.
• [22:55] The pressure to change.
• [28:18] Imposter syndrome and growing organically.
• [36:51] Just sharing your journey can help someone immensely. 
• [40:13] Dealing with haters.
• [43:48] What did others on the show struggle with in regards to social media.
• [52:01] Social media is not inherently bad.
• [57:54] Top tips for being authentic on social media.

--

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Megan Waits @Megan.Waits joins us to discuss finding authenticity while building a business on social media. She built a 6 figure fitness coaching business by 5000 followers, doing everything she was *supposed* to do before burn out hit & she scrapped everything and started fresh. From her formula for her viral gym skits to getting comfy talking about preworkout poops, this one is goooooood.

Find Megan on Instagram @Megan.Waits @TrainwithWaits
Find Megan on Tiktok @Megan.Waits

Amanda Bucci archetype quiz

Timestamps:

• [2:58] How did you decide to jump into social media?
• [5:58] The mindset rollercoaster.
• [11:28] Realizing you are unhappy.
• [14:04] On social media, your learning curve is on display.
• [15:03] Rebuilding the business.
• [19:01] Your niche and getting there.
• [24:10] Virality and finding your style of content.
• [26:47] Advice on leaning into your intuition.

All Influence Mgmt
Outsource your partnership management and level up your influence. Head to allinfluencemgmt.com or apply to jump on a discovery call to discuss more here.

--

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator