TikTok isn’t going anywhere anytime soon. With the rise of creators moving to the new platform  looking for viral growth, Sonia & Harley use this episode to discuss the similarities and grave differences between the TikTok influencer and the Instagram influencer including audience size, community engagement and pricing.

Timestamps:

• [0:58] If you like it, like it - @navik4ur
• [4:55] What are the similarities between Instagram and TikTok?
• [10:01] Follower count and shopping on profiles.
• [17:48] Do we have to be more creative on TikTok?
• [22:15] If you want to be a full time creator, TikTok cannot be your only platform.
• [25:00] Ad disclosure.
• [28:28] Top four "need to know" tips. 

Notch Instagram Insurance
Notch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.

Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.

Instagram

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

The creator economy is evolving daily...and so are the scams aimed at creators. Rafael, the Found of Notch, the world's first instagram insurance is here to break down the most common scams, if Instagram is doing enough with current efforts to remove reported accounts, what being hacked actually looks like and how Notch can help.

Check if you are eligible + get protected with Notch for a little as $8 a month

Timestamps:

• [3:10] Is Instagram properly protecting creators?
• [7:46] The dark web, leaks, bots, and spam.
• [15:37] What should Meta be doing differently?
• [18:32] Two factor authentication.
• [22:38] How Notch came to be.
• [26:51] What can Notch do for creators?
• [33:49] What to look for with scams.
• [37:10] What are your predictions for the creator economy in 2023?
• [39:43] How to keep up with Notch and Rafael.

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

It's that time of year again and the final Q4 marketing push is right around the corner. Here's what you need in your holiday pitch to REALLY catch your favorite brand's attention AND stand out amongst the other creators vying for a slice of the marketing budget. From content ideas to moodboards and lingo you should include - we have you covered.

Timestamps:

• [0:58] Revolve is at it again.
• [6:09] Holiday content is shareable / rising rates.
• [9:11] When you have your holiday ideas, reach out to brands.
• [11:57] Do we discount usage?
• [13:55] How much to throw into a pitch?
• [18:23] Pricing this season.
• [22:35] Holiday dips in engagement.
• [27:50] Takeaways.

Notch Instagram Insurance
Notch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.

Upstarter Podcast Network
Upstarter Podcast Network has everything you need to help your podcast find success - from launching your show to editing and management, check out Upstarterpods.com and sign up for a free Discovery call to see how they can help you.

Instagram

--

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Harley & Sonia dive deeper into a topic from a previous episode on follower count to discuss why the 30k - 50k follower count (on IG) is the most desirable and lucrative for creators and brands alike.

Sonia discloses rates and KPI outcomes from a recent brand campaign to further back their previous assumptions about this level of influencer. Emerging creators and brands should take notes regarding these rates, strategies and more in this jam-packed episode. 

Timestamps:

• [0:22] If you like it, like it.
• [3:44] The 30k-50k range is the sweet spot.
• [5:28] Rates for 30k followers vs 100k+ followers.
• [10:33] Engagement rates between these groups. 
• [14:19] Thinking about community as you get close to 30k is crucial.
• [18:13] Takeaways. 

--

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Last episode, we focused on how you can hone in on your pitch to get those brands booking sponsored posts, but what about your content itself? What can you be doing within your stories, reels, hashtags, and bio to bring the brands to your yard? As two people that scout influencers for sponsored content, we break down our top 5 things you should be doing to attract brands to you on social media.

Resources:

Harley's $22 DIY Profile Audit

Timestamps:

• [0:23] Attracting clients.
• [2:42] Using stories wisely. 
• [5:52] Mentioning other brands.
• [8:17] Using hashtags - is it worthwhile?
• [11:22] Your profile and getting more specific.
• [16:30] Profile highlights.
• [19:21] What kind of content catches brand's eyes?
• [20:26] Takeaways.

--

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

If you’re looking to make an impact with your next pitch; wether that be an email to a prospective brand partner or outreach to a desired influencer…the guidelines have changed!

Harley & Sonia break out rules to live by when it comes to pitching from either side of the creator economy.

Timestamps:

• [0:22] If you like it, like it.
• [1:47] Tips for influencer pitches.
• [2:25] Stop attaching a deck.
• [4:12] Hyperlinks are your best friend. 
• [7:50] Examples of work.
• [9:57] Thoughts on what to include in a bio.
• [14:27] Tips for brand pitches.
• [14:31] Generic outreach from brands.
• [17:37] Hyperlinks.
• [20:01] Scope of work.
• [22:37] Takeaways.

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Kristen Bousquet @kbousq joins us to discuss how she's built her multi-hypenate career on social media. Kicking off her career as a photographer & makeup girlie, Kristen has pivoted into her authentic zone of genius on social media and now has, not only, a flourishing coaching business but is also a sought after creative in this space. We discuss how on earth she's done it and her tips and tricks along the way.

Resources:

Follow Kristen on Instagram @KBousq
Check out Soulcial Scoop Podcast

Notch Instagram Insurance
Notch is the worlds first instagram insurance. Notch covers the most critical components to keep your online business safe: not only providing additional security alerts and working to retrieve your account if you are hacked, but will also protecting loss of income with an immediate payout each day you are hacked. Head to get-notch.com to check if you are eligible and grab a free quote.

Timestamps:

• [3:37] How Kristen got into social media. 
• [8:06] Kristen finding her niche. 
• [13:02] Multiple streams of income. 
• [18:48] Working with a team.
• [22:58] Advice to people when jumping into the world of creating.
• [26:56] Advice on how to get booked over and over.
• [30:53] Handling low engagement.
• [33:14] Preferred social media platform?
• [34:30] Most successful brand partnership / most "ick" moment?
• [38:30] How to connect with Kristen.

--

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com
Join Creator Collective: https://winno.app/theharleyjordan

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

Instagram Creators can be broken into groups by follower count, but it’s hotly debated as to what those categories are truly defined as. Join us as we break down the categories, pricing and brand uses for each group of Instagram influencer.

Timestamps:

• [0:54] If you like it, like it.
• [3:36] Influencer levels.
• [5:44] Nano influencer. 
• [6:27] Micro influencer.
• [9:11] Mid-tier influencers.
• [13:52] Macro influencers. 
• [16:28] Casting micros.
• [20:23] As an influencer, you are also a small business owner.
• [25:57] Casting midtier.
• [31:26] Casting macro.
• [34:29] Takeaways.

--

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

If there is any topic that throws creators through a loop and sends brands into a spiral... its usage. We are breaking down our interactions in both brand and creator spaces to give you the need to knows about all things organic and paid ad usage. From definitions and expectations to rates and contracting necessities, we've got you covered.

Timestamps:

• [0:22] Let's talk usage.
• [4:10] You always need a contract.
• [5:03] Why do influencers think they can charge for usage?
• [7:22] Usage on a site.
• [11:44] Paid ads usage.
• [13:00] Whitelisting.
• [15:24] Spark ads. 
• [19:03] UGC/Usage and perpetuity. 
• [21:02] Takeaways. 

--

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

You asked, we answered! - “What would you do on social media if you were starting from scratch?”

Harley and Sonia discuss what their strategy would be across content, schedules, motivation and a whole lot more while answering this question for an influencer from Sonia’s Lip Service community.

Timestamps:

• [0:23] What would you do if you started your account from scratch?
• [4:16] Defining what consistency is for you.
• [7:51] This is an experiment.
• [10:35] Education/value - what are you bringing to the table?
• [12:47] Personality/why.
• [15:23] Long term monetization strategy.
• [20:27] Takeaways - put your personality out there / have patience. 

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.Elyss
Website: www.soniaelyss.com
Join the Lip Service Community: https://winno.app/soniaelyss

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator