On this episode of Up+Adam, Adam sits down with Thomas Reiss, founder of Kraftwerk Design, one of the Central Coast’s top creative agencies. But this chat isn’t just about design—it’s about what it really takes to build a brand that sticks, especially when AI can generate logos, websites, and copy in seconds.

Thomas shares how Kraftwerk uses AI as a creative accelerator—not a replacement—and why business owners and entrepreneurs still need human-driven branding to stand out in a crowded marketplace. From the psychology of design to the future of creative work, this conversation hits the sweet spot for anyone building a business, running a brand, or thinking about how technology is reshaping creativity.

Connect with Kraftwerk Design:

• Website: www.kraftwerkdesign.com
• Instagram: @kraftwerkdesign



******

SIDEWAYS UNCORKED BOOK ADAM MENTIONS

********

CHECK OUT OUR WOODS HUMANE PET OF THE WEEK!

*******

Get your tickets to SLO COMEDY FESTIVAL HERE!

********

ADAM’S TEDX VIDEO IS HERE!

********

For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.

*********

Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!

Window Coverings By Design

We Help You Legal

General Store Paso Robles

Daou Vineyards

WoodsHumaneSociety

Tin City Distillery

Original Music by Dan Curcio and Moonshiner Collective

Moonshiner on Spotify HERE

Follow Adam on Instagram

Please Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com