In this Brand Retro episode, Mike Brevik talks with Mike Ozan about fearless thinking in marketing and how bold strategy can create better outcomes for clients. They discuss challenging the status quo, clear client communication, storytelling in advertising, and where AI helps (and falls short) in creating effective ad copy.

Highlights

• How Mike's agency approach their own market and clients now
• TWIST Creative's involvement in enhancing their community, working with local neighborhood businesses and cultural assets
• The importance of appreciating and understanding the history of a company
• The importance of clear communication with the clients and managing their expectations throughout the process.
• Present efficiency of AI in creating accurate advertising copy
• Storytelling in advertising
• How the current AI falls short in achieving storytelling
• The speed at which AI is developing and impacting the industry

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Mike Ozan
• https://twist-creative.com/
• https://www.linkedin.com/in/michael-ozan-7776354

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In this Brand Retro episode, Mike Brevik sits down with marketing leader Bob Knorpp to discuss marketing trends, industry shifts, and what's changing in digital strategy. They cover mobile behavior, personalization, balancing creativity with data-driven decisions, and why intentional decision-making matters for modern marketing campaigns.

Highlights 01:46 The major shifts in the industry 03:26 Role of mobile devices in changing the marketing industry 07:08 The opportunity for mass personalization in marketing through AI 10:47 Balance between creativity and data-driven decisions in marketing strategy 16:10 The challenges of client expectations for quick results without adequate strategy or patience for the process 19:30 The core elements of any marketing strategy 20:47 The importance of intentional decision-making in executing a campaign 22:01 Where to catch Bob and learn more about him

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Bob Knorpp
• http://thebeancast.com/
• https://www.linkedin.com/in/knorpp

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• Subscribe with Apple Podcasts
• Follow on Spotify
• Leave a review on Apple Podcasts

In this Brand Retro episode, Mike Brevik talks with Sarah Panus of Kindred Speak about data-driven brand storytelling and how empathy makes marketing more effective. Sarah explains her F.E.D. method (focus, empathy, data), how intentional storytelling can drive ROI, and how brands can connect more deeply with audiences using both insight and emotion.

Who's The Guest? Sarah Panus helps content marketers use brand storytelling to attract upper-funnel leads that drive lower-funnel results.

Using her signature F.E.D. method, she helps marketing professionals think like Editorial Directors to humanize their brands and create winning brand storytelling strategies.

Highlights

• What does data-driven brand storytelling mean? - 0:32
• How empathy filters work. - 5:34
• Four different types of empathy filters. - 6:27
• Intentional storytelling in business. - 12:03
• Importance of SEO. - 17:20
• Benefits of brand storytelling. - 24:54
• The difference between brand overnight and brand over time. - 25:29
• Email as a power tool. - 28:42
• Being intentional in your marketing strategy. - 30:42
• Red Wing Shoe Company's unique take on marketing. - 33:11 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Sarah Panus
• https://www.kindredspeak.com/
• https://www.linkedin.com/in/sarahpanus

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In this Brand Retro episode, Mike Brevik talks with leadership coach Randy Hall of 4th Gear Consulting and Leadership Gym about leadership development and what actually makes someone a great leader. They discuss leadership as a set of tools and repeatable systems, why leading by example matters, and practical ways to help people perform at their best in work and life.

Who's The Guest? Randy Hall is the founder of the Leadership Gym and the CEO, founder, and principal of 4th Gear Consulting. He is passionate about developing a greater impact on the economy, communities, and lives of people.

Randy has worked for and with organizations and groups to bring out more of their potential. He was the former Senior Vice President of Learning and Leadership Development at Bank of America and Global Director of Learning and Development at Pfizer. Before taking on leadership roles, he led his own teams and worked on sales.

Highlights

• How to take leadership and apply that to your business. - 1:00
• Leading by example. - 6:45
• Switching from being a follower to a leader. - 10:30
• Different ways that leaders and non-leaders are treated in a workplace. - 11:00
• Understanding why others don't want to be leaders. - 14:31
• The different sides of leadership. - 15:00
• Building a culture of people adapting to your leadership style. - 18:27
• Applying leadership to your different aspects of life. - 22:48
• Experiences working with leaders in a workplace. - 29:21
• Where to start? - 30:56
• The Proactive vs. Reactive leadership approach. - 38:08
• Using questions to lead. - 34:04 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Randy Hall
• https://www.linkedin.com/in/randyhall4thgear
• https://4thgearconsulting.com/
• https://leadershipgym.com/

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• Follow on Spotify
• Leave a review on Apple Podcasts

In this Brand Retro episode, Mike Brevik talks with Khierstyn Ross—founder of LaunchandScale.com—about ecommerce holiday marketing and online retail strategy. Khierstyn shares last-minute holiday marketing tips, how to create personalized shopping experiences, and how brands can use Kickstarter and Shopify (plus lessons from Etsy and Amazon) to launch and scale.

Who's The Guest? Khierstyn Ross helps early-stage eCommerce brands launch and scale their brands using Kickstarter and Shopify. They've helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others.

Highlights

• How Khierstyn helps brands during the holiday season. - 0:40
• Tips for last-minute Thanksgiving marketing. - 4:00
• Helping clients who are marketing and selling to their audience for the first time. - 7:29
• Leveraging, identifying, and using what you have instead of being in a place where you can't deliver. - 10:48
• The benefits of creating a personalized shopping experience for customers. - 12:17
• Difference between selling and buying in Etsy and Amazon. - 13:03
• Advice to clients who are finding the balance between where to put their resources and where to put their marketing efforts. - 14:12
• Kickstarter is a tool to help their business get off the ground. - 18:29
• How to be successful on Kickstarter? - 20:25
• The connection between Kickstarter and Shopify. - 23:23
• Why people or brands are doing crowdfunding campaigns? - 26:09
• Where to find information about Khierstyn Ross and why people should find out more about them. - 27:14 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Khierstyn Ross
• https://msha.ke/khierstyn
• https://launchandscale.co/
• https://www.linkedin.com/in/khierstyn

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• Follow on Spotify
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In this Brand Retro episode, Mike Brevik sits down with photographer and photojournalist Michael Christopher Brown to discuss war photography and documenting conflict through a lens. Michael shares stories from his career, including his documentation of the 2011 Libyan Civil War and his monograph Libyan Sugar, plus the challenges and unforgettable experiences that shape a photographer's work.

Who's The Guest? Michael Christopher Brown is an American photographer known for his documentation of the 2011 Libyan Civil War and the resulting monograph, Libyan Sugar published in 2016. He was also featured in the HBO Special Witness: A World In Conflict Through A Lens and got published by esteemed media such as The New York Times Magazine and National Geographic.

Highlights

• How Michael got his start in photography
• Unlike others: How he immersed himself in the culture which reflects in his photos
• The challenges of being a photographer
• What his unforgettable experiences are as a photographer Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Michael Christopher Brown
• https://michaelchristopherbrown.com/
• https://www.linkedin.com/in/michaelchristopherbrown
• https://www.instagram.com/michaelchristopherbrown
• https://en.wikipedia.org/wiki/Michael_Christopher_Brown
• https://linktr.ee/michaelchristopherbrown

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In this Brand Retro episode, Mike Brevik talks with revenue growth strategist and author Darrell Amy about revenue growth strategy, metrics, and aligning sales and marketing. Darrell breaks down the "Revenue Growth Engine," how to measure and understand the numbers, and practical systems businesses can use to drive sustainable revenue growth.

Who's The Guest? Darrell Amy is a professional speaker, author, and growth architect with more than 25 years of experience working with hundreds of companies and training thousands of sales professionals. He helps generous people and organizations create strategies and systems to grow revenue.

Highlights

• How revenue plays a big part in a business and why you should start aligning it to your marketing efforts.
• Effective ways on how you can drive revenue growth in your business.
• What is the Revenue Growth Engine and how does it work?
• The role of metrics in a business and how you can start understanding it
• The processes highlighted in the Revenue Growth Engine book Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Darrell Amy
• http://revenuegrowthengine.net/
• https://www.linkedin.com/in/darrellamy
• https://www.facebook.com/revenuegrowthengine
• https://www.instagram.com/revgrowthengine
• https://www.linkedin.com/company/revenue-growth-engine

Check These Out! TEXT "Revenue" to 21000 for a FREE signed copy of Revenue Growth Engine, Free Resources, etc.! Get the book, Revenue Growth Engine, now!

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In this Brand Retro episode, Mike Brevik talks with Natalie Johnson, founder of Impackedful Creative, about purpose-driven branding and building a creative business that makes an impact. Natalie shares how she found her niche, how she helps clients stand out through branding, and how her business blends creativity with giving back.

Highlights

• What Natalie Johnson's creative journey: How she identified what niche to offer to clients and how she found her own path
• How having a creative foundation brought her business to life
• How you can create value in the market
• What Natalie sees in her clients in terms of branding and how they want their brands to be represented
• How you can balance the "we" and the "me" from a business owner standpoint
• How she finds balance when it comes to working on her niche
• Working with clients: What her process is like to help them stand out
• What her vision is for Impackedful
• Where to find Natalie and get more information about Impackedful Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Natalie Johnson:
• https://www.impackedful.com/
• https://www.linkedin.com/in/natalie-johnson-ba0600b6
• https://www.behance.net/nataliejohnson9/appreciated
• https://www.instagram.com/Impackedful/
• https://www.facebook.com/IMPACKEDFUL/

In this Brand Retro episode, Mike Brevik talks with Siena Dexter, Director of Brand Strategy and Associate Partner at SmashBrand, about brand strategy, authentic branding, and packaging design. They discuss how brand discovery works, the role of logo and copywriting in branding, and what brands should keep in mind when building a packaging strategy that stands out.

Highlights

• Who Siena Dexter is: What her role is
• What's the difference between their branding strategy and their approach to food packaging
• What branding strategies should brands keep in mind
• Is it a more organic discovery process or is it more digital?
• What is the logo's purpose in branding
• Copywriting is the biggest unsung hero of branding
• What sets other brands from others when it comes to branding and copywriting
• How to spot and immerse yourself into different brands
• What Smash Brand is about and where to find more information about it
• How far are they going in the process of branding and packaging Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Siena Dexter
• https://www.smashbrand.com/
• https://uk.linkedin.com/in/siena-dexter-8a04a265

In this Brand Retro episode, we spotlight the Chuck Jones Center for Creativity's Annual Red Dot Art Auction—an art fundraiser featuring original works donated by artists for bidding and support. We cover what the Red Dot Art Auction is, the mission behind it, and how people can participate and get involved.

Highlights

• What the Chuck Jones Center for Creativity is centered on
• The different programs that the Chuck Jones Center for
• Creativity is promoting
• What is the Red Dot Art Auction: The mission and the purpose behind it
• How can people get involved and participate in the auctions
• What is the easiest way to get information about the Red Dot Art Auction Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with the Red Dot Art Auction
• https://www.chuckjonescenter.org/
• https://www.facebook.com/RedDotAuction/
• https://www.facebook.com/ChuckJonesCenter/