In this Brand Retro episode, Mike Brevik sits down with Tom Suvansri, founder of Perennial Pride, to discuss authentic branding and building a business rooted in individuality. They walk through Mike's path of creating Tom's brand, the mindset behind brand cultivation, and how Tom's approach to money management supports building a business he's proud of.

Highlights

• Who is Tom Suvansri? - 0:00
• Mindset on brand cultivation - 1:08
• Peeling back the layers of Perennial Pride - 02:48
• The evolution and soul searching process - 03:27
• Pusing new brands in the market with authenticity - 06:00
• What is Perennial Pride all about? - 08:18
• Tactically using an abstract process: interaction, tools, and infinite ways - 11:56
• Advice on the importance of brand - 14:26
• Finance your life and your family's future - 20:00 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Tom Suvansri
• https://perennialpride.com/

In this Brand Retro episode, Mike Brevik talks with entrepreneur and marketing specialist Meredith Kallaher about social media marketing and why it can feel like a "game of survival." They discuss how to connect the dots across branding—from visuals to organic social media to paid advertising—so your marketing works as one cohesive system.

Highlights

• Who is Meredith Kallaher - 0:00
• A course that help people thrive during the pandemic - 2:57
• Optimizing client websites for conversion: building a brand story - 4:23
• A calibrated brand with substance: the subliminal connection - 5:36
• The secret sauce in marketing: utilizing social media and paid ads - 08:35
• A powerful tool for leaving impression - 15:45
• The value of lead campaigns - 18:13
• Creating value proposition from the past knowledge: Why focus on numbers? - 22:09
• Detailed client questionnaire - 26:44
• Know more about Kajabi Platform and Meredith - 28:42 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Meredith Kallaher
• https://www.meredithkallaher.com/
• https://www.instagram.com/meredithkallaher
• https://www.linkedin.com/in/meredith-kallaher/

In this Brand Retro episode, Mike Brevik sits down with contemporary art advisor, author, and curator Maria Brito to talk about creativity and what it means to embrace your creative side as an entrepreneur. They discuss the power of creativity for artists and founders, lessons from Maria's work (including her book How Creativity Rules The World), and why creative confidence can shape your business and life.

Highlights

• Welcoming Maria - 0:18
• Extracting and cultivating creativity from entrepreneurs: Maria's background - 0:28
• Creativity can be applied anywhere, just figure out how to package it up - 5:02
• The automatic pilot thing: taking control with your own life - 6:54
• Follow your heart as it expands your expertise - 13:21
• Opportunities: reinventing yourself and creating something of value - 15:45
• Creativity is misunderstood visionary mindset - 16:54
• Your unique ability to come up with ideas of value - 19:57
• Being an entrepreneur is being creative: the marriage of entrepreneurship and business - 21:05
• It is limitless and inexhaustible - 23:46
• Keeping the ball rolling is up to you: the evolution and progression of things - 25:22
• Reevaluate business once a year to see the opportunities - 28:46
• Compounding momentum - 30:00
• Do not tolerate the poisonous thought - 31:17
• Believe in yourself and accept the downfalls - 34:38
• Connect with Maria Brito- 38:31 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Maria Brito
• www.mariabrito.com
• www.mariabrito.com/book

In this Brand Retro episode, Mike Brevik sits down with Ben Worthen, CEO of Message Lab, to break down content marketing strategy and what "content" really means. They discuss what metrics actually matter, why being intentional with content strategy is critical, and insights Ben gained from working with major brands like Facebook, Google, and GoDaddy.

Highlights

• What is Message Lab and Who is Ben Worthen? - 0:25
• The meaning of "CONTENT" - 2:05
• Content from a journalistic standpoint - 4:56
• Years and years of honing a craft: be more like a conduit than a messenger - 8:28
• Helping companies to rise amid obstacles: the value of data in the interaction - 11:43
• A purposeful failure vs. unintentional failure - 18:18
• Tracking time with every content session - 19:55
• Taking action is hard - 25:35
• Patience, commitment, and watch the patterns: It is a marathon, not a sprint - 26:16 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Ben Worthen
• http://www.messagelab.com

In this Brand Retro episode, Mike Brevik talks with Joe Tjosvold (Founder) and Luke Steichen (Director) from Chezy about building the Chezy brand and solving a common marketing challenge: video production prices keep rising while brands still need great content. They discuss how Chezy fills an important niche by helping organizations tell their stories through high-quality video at affordable rates.

Highlights

• Welcoming Joe and Luke - 0:48
• What is Chezy? - 1:44
• The impact of Chezy rollout: a fun and modern brand - 3:05
• The brand creation process - 6:36
• Are you going back to redo it again?: The importance of having the Clapper - 9:00
• How to collectively perceive a brand and take away all the pressure from it - 11:32
• Nightmare of being too descriptive with your brand name - 14:42
• The value and impact behind Chezy: media marketing as an expensive industry - 16:17
• High quality, affordable pricing and the trade secrets in post-production - 20:07 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Joe and Luke
• https://chezy.com/

In this Brand Retro episode, Mike Brevik sits down with PR expert Mickie Kennedy—founder and president of eReleases—to discuss press releases, media relations, and why PR still matters for brand legitimacy. They break down the value of press release strategy, how press release distribution works, and how to set expectations for earned media.

Highlights

• Welcoming Mickie Kennedy - 0:02
• Mindset on starting eReleases - 0:30
• Meeting client expectations - 1:20
• What is press-worthy and what is not?: Masterclasses and surveys - 2:27
• Strategy in sending out press releases - 4:47
• The ripple-effect of benefits of doing eReleases - 6:48
• Exploring the realm of eReleases through a free masterclass - 8:46
• Reaching the grassroots and helping business -10:45
• The evolution of press release - 13:37 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Mickie Kennedy
• www.ereleases.com/plan
• https://www.linkedin.com/in/publicity

In this Brand Retro episode, Mike Brevik talks with David Wachs, serial entrepreneur and creator of Handwrytten, about how handwritten notes can create a lasting impact for customers and teams. They cover how Handwrytten works, why handwritten messages strengthen customer experience, and how brands can build deeper connections through personalization.

Highlights

• What is Handwrytten? - 0:12
• How Handwrytten started. - 1:22
• Letting the client understand how it works. - 3:54
• The pricing of Handwrytten. - 9:32
• What David finds is most attractive for clients. - 10:52
• The onboarding process: How it looks like and what's the timeframe? - 13:09
• Does Handwrytten allow replicating a doodle? - 18:30 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with David Wachs:
• https://www.handwrytten.com/
• https://www.linkedin.com/in/davidwachs

In this Brand Retro episode, Mike Brevik talks with Kenny Gray, digital marketing expert and owner of Grayt Media, about paid ads strategy and how to keep campaigns profitable over time. They discuss the realities of paid advertising, how content creation supports traffic growth, and why building trust with clients is key to long-term results.

Highlights

• Welcoming Kenny Gray - 0:33
• What is Grayt Media?- 1:01
• The traffic game: running companies from different angles - 2:50
• Starting the paid-ads process - 7:18
• Commitment to content - 12:56
• Done is better than being perfect - 22:06
• What is the managing expectations process like? - 24:19
• Compounding efforts and consistency: building loyalty and trust with clients- 25:40
• Finding the winning creative and audiences - 28:17
• Helping clients understand the basics: transparency is the key - 33:51
• Paying attention to consumer's behavioral patterns - 41:11
• Learn more about Kenny Gray and Grayt Media - 43:45 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Kenny Gray
• https://www.graytmedia.com/

In this Brand Retro episode, Mike Brevik sits down with Rob Watson, Creative Director and co-founder of Raw, a UK studio specializing in branding, print, and digital design. They talk through Rob's journey, the importance of creative freedom, and the mindset behind doing "good work for nice people"—plus the challenges that come with holding onto your creative standards.

Highlights

• Who is Rob Watson? - 0:09
• How Rob got started. - 0:32
• The challenges that come with holding onto your guns. - 3:47
• Changes and shifts he made that's making him happy now. - 6:15
• What Rob says whenever he speaks to students or designers. - 10:48
• The start of the mantra "Good work for nice people." - 19:44
• Appreciation and freedom to do is some of the best currencies there are when it comes to getting the team on board or buy into your vision. - 25:29
• The perception: You get in the hamster wheel and you do what you believe is the right thing, whether it is building your corporate career or starting a company. - 30:15
• The key thing: Always be flexible and open to changing your ideas. - 33:16
• Learning from the process of doing something. - 38:02 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Rob Watson:
• https://weareraw.co.uk/
• [email protected]
• https://uk.linkedin.com/in/robwatson1

In this Brand Retro solo episode, Mike Brevik shares why marketing professionals must "always deliver" and why client expectations can shift when marketing is fluid. He explains how over-communication helps manage expectations, prevent misunderstandings, and maintain strong client relationships even when outcomes aren't perfectly linear.

Highlights

• It is not always 1 to 1 - 0:25
• Help the client get to the finish line - 2:23
• The fourth quarter is always the toughest - 4:10
• Focus on the goal, expectation, relationship, and brand - 8:16
• Hitting the game as marketing professionals - 9:50
• Overcommunication is vital, everything changes in a split second - 11:55
• Good plans can be affected by a shift 15:27
• Work harder at delivering, win more than you lose - 16:24 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]