In this Brand Retro episode, Mike Brevik talks with Pete Carlson from Milwaukee Tool about brand evolution, customer dedication in the trades, and what it takes to build a "next level" brand. They discuss innovation, productivity and durability, and why relationships and customer experience play a major role in how Milwaukee continues to evolve.

Highlights

• Branding perspective approach as a brand
• People wanting the convenience of picking up the tool and being able to what they need to do at an efficient rate
• What Milwaukee is doing to evolve their brand
• How they fit into the equation as the brand continues to evolve
• How Milwaukee categorizes or prioritizes the importance of relationships in what they do Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Pete Carlson
• http://milwaukeetool.com/
• https://www.linkedin.com/in/peter-carlson-34814b3a

In this Brand Retro episode, Mike Brevik talks with Kate Dileo about creating value with your brand through authentic branding and clear brand messaging. They discuss brand narrative, differentiation, and the core components of brand messaging—plus why solid branding helps a message resonate with the right audience and supports revenue growth.

Highlights

• Evoking sense of nostalgia: the heart of great branding
• Why own an authentic brand that sparks inspiration
• Writing a straightforward and crisp brand narrative
• Sticking out of the sea of sameness from your competitors
• Like attracts like: Not everyone will like you
• The three core components of brand messaging Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Kate Dileo
• https://www.katedileo.com

In this Brand Retro episode (Part 2), Mike continues the conversation with the Janus Motorcycles team about building a retro-inspired motorcycle brand. They discuss the different bike styles and the inspiration behind them, the story behind the name "Janus," how they shape the visual identity of the company, and what's next for the brand.

Highlights

• The different styles of bike that Janus Motorcycles have and what's the inspiration behind them
• What the reason is behind the name "Janus"
• How they get to the visual piece of how they want to represent the company
• What's next with Janus Motorcycles Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Janus Motorcycles:
• https://www.janusmotorcycles.com/

In this milestone Brand Retro episode (Part 1), Mike talks with the Janus Motorcycles team about how they started a retro-inspired motorcycle company and built the Janus brand. They cover the brand's origin story, how their production process works, what makes Janus different from other motorcycle companies, and why they made the transition from audio to video for this episode.

Highlights

• How Janus Motorcycles got started
• At what point in their process did they decide to take Janus
• Motorcycles to another process
• The difference between Janus and other motorcycle companies
• What Janus' production process is Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Janus Motorcycles:
• https://www.janusmotorcycles.com/

In this Brand Retro episode, Mike Brevik talks with brand strategists Matt Christ and Orsolya Herbein from Brand3 about the unfiltered truths of building a brand. They discuss what matters most in brand strategy, common traps teams fall into, and how to avoid mistakes that can weaken branding inside the broader advertising and marketing ecosystem.

Highlights

• What made Matt and Orsolya as very skilled and expert level brand marketers
• Classifying the importance of a brand insider of the big ecosystem of advertising and marketing
• Which is important: What your client loves or engaging with the audience?
• How to educate and help the clients understand that thinking big is okay
• What branding is for a business
• The three things that need to be aligned to educate the customer and control their experience
• Common problems with brands when it comes with branding big names in the industry
• Where to find Matt and Orsolya Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with the guests
• https://www.brand3.net/staff-member/matt-christ/
• https://www.linkedin.com/in/matt-christ-3450412
• https://www.brand3.net/staff-member/orsolya-herbein/
• https://www.linkedin.com/in/orsolya-orshie-herbein-95300bb

In this Brand Retro episode, Mike Brevik talks with Bobby Gillespie, founder and principal at Propr Design, about delivering hard truths in marketing—and why honesty and transparency lead to better outcomes. They discuss clear client communication, dialing in the right marketing strategy, and why "unfiltered" direction can help teams achieve stronger results.

Highlights

• Who Bobby Gillespie is
• Journey and experience to starting property designs
• Believing in the principal ways of doing things
• Your brand is your reputation
• How do people find ways to succeed
• The best way to build something that is healthy, sustainable, and scalable
• The book: Build Your Brand Like You Give a Shit
• What their brand's focus is Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Bobby Gillespie
• https://proprdesign.com/
• https://www.linkedin.com/in/thatbobbyg

In this Brand Retro episode, Mike Brevik sits down with Brian Walker, President of Statwax, to discuss SaaS and B2B digital marketing strategy. They cover how SEM, SEO, and CRO work together, how to challenge what's possible in digital marketing, and how to avoid analysis paralysis by focusing on the numbers that matter most.

Highlights

• Who is Brian Walker?
• A little bit about Statwax: What do they do?
• Analysis Paralysis: Finding the numbers that matter
• The numbers don't lie
• The true journey and what it's telling you
• The milk, eggs, and bread of the process to get off on the right foot
• How Brian coaches clients to connect the dots
• Best places to find customer data
• The hardest part of dealing with data and analysis
• When it comes to the kind of client expectation, what do most clients don't understand?
• Where to find more information about Statwax Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Brian Walker
• http://statwax.com/
• https://www.linkedin.com/in/walkerb40
• [email protected]

In this Brand Retro episode, Mike Brevik talks with Jessica Embree of Tulip Media Group—StoryBrand Guide and marketing expert—about the challenges of marketing and making intentional shifts as the world moves from print to digital. They discuss how StoryBrand supports clearer brand messaging and how strategic changes in marketing can make a major impact on a business.

Highlights

• How Jessica's creative path took her where she is today
• What she's dealing with and what is her focus now
• The role of StoryBrand in branding
• The secret sauce: How she translates the process from herself and the company down to their customers
• What her focus and strengths are
• The benefits and advantages of using print marketing
• Why you should look at the metrics
• The book Double Sales / Zero Salespeople
• What the difference between a blog series and a book is
• How writing a book changed her role and experience Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Jessica Embree
• http://tulipmediagroup.com/
• https://ca.linkedin.com/in/jessicaembree
• Double Sales / Zero Salespeople Book

In this Brand Retro episode, Mike Brevik talks with business coach Jonathan Goldhill about what business coaching is and how it supports entrepreneurs as they build and grow. They break down the importance of coaching, common coaching models, and why knowing your business "why" and purpose can strengthen both branding and decision-making.

Highlights

• Why business coaching is essential in branding and entrepreneurship
• Two types of coaching models
• The importance of knowing your business "why" and purpose
• Starting the entrepreneurial path
• How to know your uniqueness
• How to create driven brands
• Brand identity and recognition
• Points of differentiation in the marketplace Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Jonathan Goldhill
• https://thegoldhillgroup.com/

In this Brand Retro episode, Mike Brevik talks with Zack Slingsby—writer, short film creator, and founder of Human Factor Media—about purpose-driven marketing and branded storytelling. They discuss how branded content helps brands tell stronger stories, how creatives and artists support brand messaging, and how to bridge the gap between purpose and client expectations.

Highlights

• Services Human Factor Media offers
• Creatives and artists helping brands tell their story
• Bridging the gap between purpose and client expectations
• Providing solutions, meeting client needs, and addressing pain points
• Applying reverse engineering to understand people's mindsets
• The importance of authenticity in marketing and branding
• The idea of being different Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Zack Slingsby
• https://humanfactormedia.co/team/
• https://www.linkedin.com/in/zack-slingsby-702461164