<p>It's time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal's SVP of enterprise. It's okay to be cautious, but excluding all news from programmatic media plans isn't the answer.</p>

It's time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal's SVP of enterprise. It's okay to be cautious, but excluding all news from programmatic media plans isn't the answer.

Brand Safety Is Critical – But Don't Overdo It

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Share Brand Safety Is Critical – But Don't Overdo It

Sign up to save your podcasts

Brand Safety Is Critical – But Don't Overdo It

Brand Safety Is Critical – But Don't Overdo It

More shows like AdExchanger

Pivot

The a16z Show

Channels with Peter Kafka

The Digiday Podcast

The Pitch

The Big Story

The CMO Podcast

Morning Brew Daily

The Prof G Pod with Scott Galloway

All-In with Chamath, Jason, Sacks & Friedberg

Hard Fork

Business Breakdowns

The Town with Matthew Belloni

Marketecture: Get Smart. Fast.

AdTechGod Pod