Brand Your Passion

Have you ever heard some things about branding and thought, “wait a minute, that can’t be right.” Or heard one person say one thing and one person say another, leaving you in the middle, just confused. Or maybe you’ve had some things in your mind about branding that have stopped you from taking action or making changes. Well that ends today.

There are a BUNCH of myths about branding. I literally could have a list of 20+, but today I’m going to bust the 5 big ones that are totally holding you back.

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Read the accompanying blog post.

Download the Brand Strategy Kit for Creators and start clarifying your brand today.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This week on the Brand Your Passion Podcast, I talk to author and indie cartoonist-turned-creative business strategist, Jessica Abel.

Jessica is the founder of Autonomous Creative and an accomplished author who’s published a number of comics and prose books, including Growing Gills: How to Find Creative Focus When You're Drowning in Your Daily Life and Out on the Wire: The Storytelling Secrets of the New Masters of Radio. She specializes in helping mid-career creatives build businesses designed from the ground up to meet their financial needs without burning themselves out or sacrificing their creative integrity. She’s also chair of the illustration program at the Pennsylvania Academy of Fine Arts.

In this amazing episode, we talk about the punk strategies that got Jessica known & still work today, how to get opportunities that grow your brand, the two reasons artists share their work publicly, how consistent marketing compounds over time, why you need to keep going and commit to your work long-term, and so much more.

Connect with Jessica

Website: jessicaabel.com

Instagram: @autonomouscreative

LinkedIn: @jccabel

Read her latest article: jessicaabel.com

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Are you ready to take your brand to the next level? If you are, you might be thinking, okay, I need to design a new website, or I've gotta start posting more on TikTok. But what if I told you that actually, the number one thing that you need to turn things up a notch before you do any of those other things is a clear brand?

In this week's episode, we are gonna be talking about the nine reasons why you need a clear brand to take your business to the next level.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Ready to start building your brand today? Get Pinpoint Your People here: https://shop.makerandmoxie.com/pinpoint-your-people

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

And sign up to the Moxie Musings newsletter for more goodness like this: newsletter.makerandmoxie.com

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion podcast? View the options and book in here: passionfroot.me/makerandmoxie

We love a brand strategy document. It’s your go-to guide and reliable roadmap for your brand, a.k.a. the Holy Grail of documents. We’re massive advocates for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams.

But creating your brand strategy document is just step one. From there, it’s time to put all that magic into action. To do that, we’re here to tell you 20 tried and tested ways that creatives can make damn good use of their brand strategy.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• Make decisions: 03:12
• Write copy: 04:22
• Direct your marketing efforts: 05:06
• Create content: 05:42
• Design your visual identity: 06:49
• Structure your products and services: 07:45
• Create freebies: 08:40
• Plan your customer experience: 09:08
• Prioritise projects: 10:02
• Set goals: 10:45
• Pitch your business: 11:24
• Create campaigns: 12:13
• Choose clients: 12:47
• Structure processes: 13:38
• Hire contractors: 14:22
• Hire people: 14:42
• Prioritise investments: 15:35
• Choose events and opportunities: 16:28
• Create marketing funnels: 17:29
• Measure success: 18:16
• Wrap-up: 18:59

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

We’re all here to connect with the wonderful, magical clients and customers of our dreams. But how do we pinpoint exactly who the heck they are? 

If you’re ready to know exactly who your ideal audience is, how to find them, and why that’s so important for connecting and selling to them, then read on because we’ve got all the goodies you need to know!

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• What is an ideal audience: 01:48
• Myths about choosing your audience: 02:49
• The 3 different audience types: 05:40
• 6 reasons to pinpoint your people: 07:08
• Wrap-up: 12:14

Pinpoint Your People here: https://shop.makerandmoxie.com/pinpoint-your-people

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by an utterly incredible creative who makes the phrase ‘passion for fashion’ take on a whole new meaning, Whitney Manney. 

Whitney is a fashion and textile designer from Kansas City with a BFA in Fibers and a desire to create art through her fashion - something she’s most definitely achieving with her independent label WHITNEYMANNEY. Creating a narrative between colour and pattern is a signature of her work, or as she puts it, “My job isn’t done until everybody in the world believes fashion is art”. 

In this amazing episode, we talk about how challenge can light a fire for your passion, taking hold of incredible opportunities when they come your way, and finding that fine balance between yourself, your art and your brand.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Connect with Whitney:

Website:https://www.whitneymanney.com/

IG: https://www.instagram.com/whitneymanney/

Twitter: https://twitter.com/WHITNEYMANNEY

Facebook: https://www.facebook.com/WhitneyManney.WM

Newsletter: https://whitneymanney.ck.page/

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

When it comes to Twitch, there are so many elements of your channel that you can brand. So many, in fact, that you might be left wondering where the heck to start and what you should be designing. 

We’re here to give you the cheat sheet on how to design and brand your Twitch channel so you can kick things off with a bang and attract your dream audience to come and hang out while you stream.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• Profile photo and banner: 02:02
• Video player banner: 03:01
• Info panels: 03:44
• Scenes: 04:21
• Graphics and overlays: 05:19
• Emotes: 07:05
• Alerts: 07:51
• Suggested streamers: 08:29
• Wrap-up: 09:32

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

If you think about any story you've ever read or any movie you've ever watched, there are typical characters we encounter. There's the Hero, the Jester, the Wise Sage, and many more. We're familiar with these characters and intuitively understand who they are - and we can harness that very same power for your brand. 

Say hello to brand archetypes! We're here to give you the 101 on what brand archetypes are, which ones best describe your brand, and how you can use them to make your brand feel super relatable and familiar in your audience’s eyes.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• What are brand archetypes: 01:36
• The 12 brand archetypes: 05:25
• Finding the archetype that fits your brand: 09:57
• Implementing your archetype: 12:32
• Wrap-up: 13:58

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by personal stylist, Fashivly founder, talented TikTokker and writer, Ashlyn Greer. 

Ashlyn has always had an undeniable passion for fashion, before she even knew what it really was, let alone that it could be a career! But even after finding her career in fashion, she knew that she could do what she loved AND create things that mattered and made a difference. Enter, Fashivly - an online personal styling service for real people living real lives. 

In this amazing episode, we talk about how to find and ground yourself in your true passion (and that we all have one!), starting and scaling the Fashivly brand, growing on TikTok, balancing the zillion creative passions you want to follow in life, and so much more!
 

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Connect with Ashlyn:

Website: https://www.fashivly.com/

IG: https://www.instagram.com/fashivly/

TikTok: https://www.tiktok.com/@fashivly

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included.

But today, we want to remind you that it’s not your only option. Whether you’re frustrated with social media, not getting what you want out of it, or it’s just not your cup of tea, there are plenty of other ways to connect with people and bring in leads.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps:

• Introduction: 00:00
• Local events: 02:11
• Speaking: 03:50
• Guest writing: 04:53
• Joining communities: 05:53
• SEO: 07:32
• Pinterest: 08:46
• Magazines & newspapers: 09:24
• Printing flyers, posters & business cards: 10:51
• Sponsorships & collaborations: 11:38
• How to decide what to do: 12:51
• Wrap-up: 14:04

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!