Brand Your Passion

Building a brand takes a heck of a lot of work. It’s about choosing a name, creating a logo, building a reputation, growing an audience, and so much more.  It’s smart for you to want to protect that! 

That’s where that tiny little ‘R’ icon comes in - a trademark. Having recently trademarked the Maker & Moxie name, we’re talking all about what a trademark is, why you would register one, and how to get your hands on one if you decide that a trademark is the way to go for you.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• Trademark vs copyright: 02:35
• Why you should register a trademark: 03:04
• When to register a trademark: 06:53
• How to register a trademark: 09:30
• Wrap-up: 16:25

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Chat with us in The Studio: https://discord.com/invite/RkgT2JG2zp

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by two bold ‘n beautiful creatives, Roxy Prima and Phoebe Cornog - the co-founders, muralists and educators behind Pandr Design Co.

After meeting and bonding over their love of art and lettering, Roxy and Phoebe realised they had met their creative soulmates. Lettering turned into murals, meetups turned into business coaching, and before they knew it, they were all-in on an incredible 6-figure creative business. 

In this amazing episode, we talk about empowerment through collaboration, putting yourself out there in a big way for big results, the experience of publishing a book as an artist, and why artists should be not just surviving, but THRIVING.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Connect with Pandr Design Co:

Website: https://www.pandrdesignco.com/

IG: https://www.instagram.com/pandrdesignco/

Wonder Walls: https://www.pandrdesignco.com/murals/residential

Connect with Roxy: 

IG: https://www.instagram.com/roxyprima/

TikTok: https://www.tiktok.com/@roxyprima

Connect with Phoebe: 

IG: https://www.instagram.com/phoebecornog/

TikTok: https://www.tiktok.com/@phoebecornog

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

There’s nothing more frustrating than putting a heap of effort into your Instagram content and trying to share your work with the world - only to find you’re not getting the engagement you want. If you’ve been there, you’ll know it can have you tearing your hair out and wanting to give up altogether! 

If you’ve been finding lately that your engagement isn’t what it used to be and you’re about ready to quit Instagram, then we’re here to give you some context and tell you that you’re not alone. It’s not you, it’s not your content, and there ARE things that you can do about it.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• The decline of Instagram engagement: 02:45
• Why this is happening: 04:08
• What you can do about it: 08:47
• If not Instagram, then what: 16:03
• Wrap-up: 19:29

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Join us in The Studio: https://discord.com/invite/RkgT2JG2zp

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

We love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, we’re giving you a step-by-step guide to the brand identity design process, so you can see what it takes to make that big beautiful brand of yours come to life! 

Once you’ve got your brand strategy sorted, it’s time to get designing. Whether you’re DIY-ing it or hiring someone to help, we want to give you the process to designing your brand identity.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• Create a mood board: 02:44
• Design your logo: 04:34
• Choose your colour palette: 06:13
• Choose your fonts: 07:50
• Choose and design your brand elements: 09:06
• Apply your brand: 10:02
• Wrap-up: 10:38

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Click below to learn more about: 

• Brand strategy
• Creating a mood board
• Designing a logo
• Choosing a colour palette
• Choosing fonts
• Designing brand elements
• Applying your brand

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by documentary filmmaker and creative extraordinaire, Henry Thong. 

Diving all-in on his passion at a young age, Henry produces short films, documentaries and web content about all kinds of different creators and artists - anyone he finds inspiring, really! His work has taken him from Adelaide, all around Australia and now the US capturing artists, their creative processes and their experiences through his filmmaking. 

In this amazing episode, we talk about pursuing your passions, balancing what works with what you love, the power of visual storytelling, finding your niche, how to build and evolve your brand, and so much more!

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Connect with Henry:

YouTube: https://www.youtube.com/henrythong

IG: https://www.instagram.com/henryzw/

ConvertKit Creator Sessions: https://creatorsessions.convertkit.com/

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Ready to build and grow your brand and your incredible creative business in 2022? Then we’re ready to help! Today, we’re kicking things off with our top 6 recommended strategies to focus on this year so you can brand and market your business like the creative pro that you are. 

We want to help you maximise your brand and give yourself the best possible opportunities to reach your people and make money doing what you love. If that sounds like a plan, then these 6 strategies are going to help you kick some ass and have a great year doing it!

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• Finding clarity on your brand: 02:36
• Video content: 05:40
• Collaboration: 10:01
• Getting online: 11:28
• Diversifying your offers: 13:27
• Giving yourself grace: 15:56
• Wrap-up: 17:47

Interested in the Maker & Moxie online marketplace?

You can check it out here: https://t.co/KP69h5inAy

And join it here: https://t.co/MJAqnepbyo

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

The cameras are coming out here at Maker & Moxie! We are gearing up for our annual brand photoshoot and now that the picture-perfect planning is complete, we want to share with you why we’re doing this and what exactly that planning process looks like, so that you have all the tools in hand to plan your own brand photoshoot when the time comes. 

Whether a brand photoshoot is on your horizon or not, if you want to get all the behind-the-scenes goss on how we're doing ours, then you are in the right place!

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• Why plan a brand photoshoot: 05:39
• Setting goals: 08:40
• Deciding your focus: 10:35
• Technical and practical needs: 12:19
• Inspiration: 13:18
• Listing specific shots: 15:53
• Locations: 17:03
• Outfits and props: 18:01
• Who else is involved: 19:14
• Finding a photographer: 21:17
• Wrap-up: 22:22

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

We all want to build an unforgettable brand identity for our business. But let’s be honest, not everybody has all the dollars in the world to spend on building their brand! That’s the reality of running a business - but the reality is also that that doesn’t have to stop you. 

No matter where you’re at and what resources you have, you have the ability and opportunity to work on your brand, so let’s talk about some accessible ways for you to build your brand identity even if you’re on a start-up budget.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• Focusing on the essentials: 03:14
• Utilising free resources: 10:59
• Affordable and free DIY resources: 16:00
• Wrap-up: 18:44

10 Free Branding Resources: https://www.makerandmoxie.com/blog/free-branding-resources
 

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week, we are talking all things Twitch. And if you’re wondering, “Huh? What are you on about?” then don’t worry - by the end of this, you’ll know all about what Twitch is, how you can use it to build your brand, and of course, why you might want to get your booty on there, either to try it for yourself or check out all the other amazing content! 

There are so many different ways to use Twitch, so let’s talk about what they are, why you’d want to use Twitch, and some superstar creators to inspire and entertain you!

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• The 4 key reasons to use Twitch: 02:44
• Showing off your personality: 03:03
• Sharing your process: 04:21
• Growing your community: 05:56
• Creating transparency: 06:42
• Examples of Twitch creatives: 08:32
• Wrap-up: 12:17

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

I love email marketing. In fact, if you’ve subscribed to Brand Your Passion, you’ll know! As email marketing’s biggest fan, I’m here to talk about why and how you can use it in your own business. 

You probably already know of email marketing from the brands you follow. You know the ones - it’s the information, sales, discounts and new releases that you just can’t resist. Well, that power isn’t just for big brands. Today, I want to show you how you as an individual creative can make email marketing your best friend, and give you 7 reasons why you’re definitely going to want to! 

Start building your email list with ConvertKit's free plan here!*

*Disclosure: This is an affiliate link, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• What is email marketing: 01:28
• Your email subscribers: 03:01
• Being in control of your email list: 04:44
• Cultivating stronger relationships with your audience: 06:50
• Rewarding your most loyal audience members: 08:18
• Personalising your communications: 09:57
• Email marketing’s ROI: 12:04
• Email marketing’s effectiveness over Facebook and Twitter combined: 13:32
• Wrap-up: 14:16

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
 

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!