Brand Your Passion

We already know that branding helps you to stand out, show up and share your best self. When it comes to YouTube, showing up as the best, most amazing and compelling version of yourself is what’s going to make people stick around on your channel. 

This week, I’m taking all my experience in branding and YouTube to be your guide in why and how you should brand your YouTube channel so you can get your audience hooked! 

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps:

• Introduction: 00:00
• Why brand your YouTube channel: 02:13
• The ways to build your brand on YouTube: 05:12
• Determining your brand: 08:38
• Applying your brand to your YouTube channel: 11:32
• Wrap-up: 14:35

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by the queen of colour, master of all things pattern, and a multi-creative, the incredible Evie Kemp. 

Evie is an artist, a designer, an interior designer, a colour addict and a maximalist. Basically, if she can put a pattern on it, she will! 

In this amazing episode, we talk about how to find your way as a multi-creative, the many forms of creativity, and how staying true to yourself can have so much impact on your art, your brand, and so much more!

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Connect with Evie:

Website: https://www.eviekemp.com/

IG: https://www.instagram.com/eviekemp/

Pinterest: https://www.pinterest.com.au/eviekemp/

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

As creatives, ultimately we want to get our work sold. Well, one of the great ways to do that is with a market stall. 

You want to be the stall that everybody wants to come and look at, so let’s talk about how you can do that by making sure your market stall is on-brand, aligned, and turning those browsers into buyers!

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• Signage: 03:30
• The Table: 05:01
• Stands & Storage: 05:40
• Decorations: 06:41
• Flyers: 07:29
• Business Cards: 08:02
• Pricing: 08:46
• Payment Details: 09:36
• Packaging: 10:14
• You: 10:56
• Wrap-up: 11:54

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

A big part of your brand is your name - so how do you know when it might be time to change it? 

Changing brand names is a hot topic here at Maker & Moxie right now, which is my own freshly-launched name! It’s something that comes up for most of us one way or another, whether you’ve changed your name before, thought about changing it, or figure that you probably will one day down the line. 

Whatever the situation, I want to show you how to tell when the time is right for a brand spankin’ new name!

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps: 

• Introduction: 00:00
• The business reasons for changing your name: 01:54
• The branding reasons for changing your name: 04:33
• Wrap-up: 06:56

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by Amie Finlayson, an online business strategist, the CEO of Ultraviolet MKTG, a marketing automation agency, and my biz BFF! 

Today, we’ve got a twist for you - Amie is going to be interviewing me! There have been all sorts of exciting updates happening behind the scenes here at newly-named Maker & Moxie, so who better than the incredible Amie to get all of that good goss about what’s been happening in the world of me and Maker & Moxie. 

In this amazing episode, we talk about honouring the things that make you YOU in business, my philosophies on building a brand, the journey of my business and how I developed my brand new brand name, and so much more!

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Connect with Amie Finlayson:

Website:https://amiefinlayson.com

Ultraviolet Mktg - https://ultravioletmktg.com

IG: https://www.instagram.com/amiefinlayson

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

When it comes to social media, it can feel like there’s a lot of pressure to be on all the platforms all the time. Not only is that really overwhelming, it’s also not a good use of your time and resources! 

The most effective way to build your brand’s social media presence is to have a really strong presence on one or two of the perfect places where your customers and clients are hanging out. Let’s talk about which platforms you can choose from and how to decide which are the ones for you.

Timestamps: 

• Introduction: 00:00
• Macro & micro platforms: 01:42
• What are your goals: 04:01
• Where are your clients or customers spending time: 05:04
• What types of content do you like to make: 05:31
• What platforms do you enjoy being on: 06:31
• Wrap-up: 07:29

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

For so many of us as creatives, it’s your dream to put your work out there online, share it with the world and have people buy the product you’ve lovingly made with your amazing creativity. When someone does buy from you, it’s the best feeling in the world, so a lot of us either have an online store already or are dreaming of starting one!

Today, I’m giving you all the tips and tricks to start, build and launch your online store. Whether you’re starting from scratch, adding things to your store or launching new products, you’re in the right place - these strategies are going to help make your online store a success. 

Timestamps: 

• Introduction: 00:00
• The elements of your online store to brand: 03:26
• How to brand your online store: 11:33
• Launching your online store: 13:33
• Wrap-up: 23:39

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by product designer and side hustle extraordinaire, Femke van Schoonhoven. 

Femke is a full-time product designer who shares her journey and knowledge of product design through a variety of side projects, including her YouTube channel and podcast. Fem is passionate about taking the lessons from her own journey to inspire the next generation of designers. 

In this amazing episode, we talk about finding your way in a creative career, achieving growth by pursuing new experiences, setting up your side projects for success, and so much more!
 

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge
 

Connect with Femke:

Website: femke.design

IG: instagram.com/femkedotdesign

Program: superpeer.com/femke

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

We all know how exciting it is to receive a package - one where the unboxing experience is amazing and you just want to share it with everyone. 

Branding your packaging can elevate the experience of your product so that when your customers receive it, they have an amazing brand experience when receiving the delivery, unboxing it and pulling out your amazing product. 

I want to help you create that experience, so let’s dive in!
 

Timestamps:

• Introduction: 00:00
• Why brand your packaging: 01:41
• Branding the parts of your packaging: 07:22
• How to design your on-brand packaging: 08:53
• Wrap-up: 13:26

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

When we think about branding, we often think about websites, Instagram and logos, but branding is about so much more than that. Branding is about ALL of the experiences that someone has with your business and how they come together to create your brand’s reputation. 

To make those experiences as positive as possible, I’m giving you a handy step-by-step guide to applying your brand across your entire customer journey so that every interaction is on-brand, intentional and leaves people feeling amazing!

Timestamps

• Introduction: 00:00
• Know how you want your brand to look: 03:32
• Know how you want your brand to feel: 04:28
• List your brand’s touchpoints: 05:16
• Streamline your process: 07:07
• Make your process look and feel on-brand: 07:54
• Implement those things: 10:34
• Wrap-up: 11:48

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!