Brand Your Passion

This week on the Brand Your Passion podcast, I was joined by graphic designer, product designer, content creator and Twitch streamer, Kelly Jepsen, a.k.a. FPS_Kelly. 

A designer by day and streamer by night, Kelly is a perfect example of not only building a career out of your passion, but building it into your hobbies and side-hustles too. Kelly takes his experience and knowledge of design and balances it with his love of gaming to create his Twitch and YouTube channels that are an amazing combination of both.

In this amazing episode, we talk about the process of starting small and iteratively growing your brand, using design principles to approach your brand, how putting yourself out there can pay off, and so much more!

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Connect with Kelly Jepsen:

Website:https://twitch.tv/fps_kelly

Twitter: www.twitter.com/krjepsen

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

When you’re building a brand as an individual creative, you have the freedom to build it in a way that you love and want to share with the world. The more that you share your brand, the more your audience will love it too. 

Being able to build a personal brand that gives you energy and makes you want to shout about it from the rooftops is the ultimate goal. So how do we do that?
 

Timestamps

• Introduction: 00:00
• What do you love to do: 04:21
• What impact do you want to have: 07:27
• What are you good at: 10:07
• Wrap-up: 13:07
   

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do.

When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - it’s your brand's best asset.

If you’re ready to power up your brand by sharing your authentic, unapologetic self, then tune in and let’s talk about how to build that incredible connection with your audience!

Check out the Sprout Social study: https://sproutsocial.com/insights/data/social-media-connection/

Timestamps

• Introduction: 00:00
• Know, like, trust: 02:13
• The statistics of connection: 03:12
• The power of you: 05:48
• The lesson: 09:21
• Wrap-up: 11:16

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist
 

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by artist, illustrator and Twitch streamer, Pepper Raccoon.  

Pepper is a digital and ink illustrator who creates original artwork and merch for sale on her online store, as well as running a commercial consultancy for illustration. Pepper believes that art should be accessible for everyone, and streaming her art on Twitch is one of the creative ways she shares this!  

In this amazing episode, we talk about how to transform your creativity into a business, finding and embracing your brand, building a community whilst staying true to your passion, and so much more!

This episode is powered by Hnry

Join Hnry today at hnry.co and use the promo code PASSION to get $50 off your Hnry fees!

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Connect with Pepper:

Website:https://pepperraccoon.com/

IG: https://www.instagram.com/pepperraccoon/

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Comparing your brand to others can be really easy on social media - especially when there are so many other amazing and talented creatives out there! 

But as Theodore Roosevelt once said, “Comparison is the thief of joy.” Making these comparisons is a slippery slope if it stops you from experiencing the joy of creating. 

You want to be excited about your own creations as well as other people’s successes, so today I’ve got some tips to help you achieve just that!

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Timestamps

• Introduction: 00:00
• Self-Discrepancy Theory: 03:33
• How to reframe your approach to comparison: 05:08
• Own what makes you different: 05:17
• Focus on your vision: 08:46
• Remember the realities: 10:49
• Instagram is a highlight reel: 13:43
• Practice gratitude: 15:03
• Turn comparison into celebration: 17:21
• Compare yourself to yourself: 19:26
• Wrap-up: 20:42

Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist

Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Designing your own graphics is easy if you are a designer or have some design experience, but if not, it can be a challenge to take that on. But although it’s sometimes a necessity, it doesn’t need to stop you from putting your work into the world and sharing your content with your audience.

Whether you feel confident designing or not, I’ve got some tips to help you design graphics for your own brand!

Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by writer, designer, educator, artist, brand consultant and host of the podcast Design Matters, Debbie Millman!

Debbie is a branding expert and creative, and has been named “one of the most creative people in business” by Fast Company, as well as “one of the most influential designers working today” by Graphic Design USA.

In this amazing episode, we talk about the pressure to “make it” in your twenties, how the best opportunities can come from the worst moments, and the oxymoron of personal branding . Plus so much more!

Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

When it comes to brand strategy, a vision statement is often seen as the holy grail, part of the winning trifecta of vision, mission, and values. 

Your vision is the north star of your brand that guides everything that you do and is there to help you take your business forward. But how do you write one, and what makes it effective?

Ready to write your own vision? Vision Statements for Creatives will teach you all about vision statements, guide you through uncovering & writing your own, and provide you with 60+ examples to inspire you along the way. Grab it here: https://shop.makerandmoxie.com/vision-statements

Timestamps

• Introduction: 00:00
• Vision vs mission: 01:20
• What’s in a vision: 02:45
• Your vision needs to be: 05:30
• How to write a vision: 07:00
• Wrap up: 10:00

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

As creatives, we want to share our work with the world, but getting it out there can feel like an impossible task full of algorithms, audiences, and ads. It doesn’t have to be that way though. Creating engaging content can actually be full of celebration, community, and creativity – here’s how!

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Getting a logo and making it perfect can be the most stressful part of building a brand identity for creators. This one design element is the thing that holds a lot of people back from starting their business, and stops them from sharing their work online. 

If you’re ready to design an aligned and effective logo, it doesn’t need to be overwhelming. Let’s dive into this iconic part of the brand design process and look at how you can create your own logo!

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Timestamps

• Introduction: 00:00
• Understanding your brand: 02:35
• Choosing to design or hire: 04:10
• Finding inspiration: 05:05
• Sketching ideas: 05:50
• Starting in black & white: 07:50
• Choosing your software: 08:30
• Start with typography: 08:55
• Add design elements: 09:20
• Choosing different logo types: 09:45
• Creating an effective logo: 12:00
• Wrap up: 15:25

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/