Brand Your Passion

This week on the Brand Your Passion Podcast, I’m joined by Sophie Timothy, AKA Sister Scout! Sophie is a brand photographer, mentor, and creator of the Sister Scout Hood. 

As an expert in telling stories through photography, an experienced creative entrepreneur, and someone who has been through the branding process several times, Sophie has the insight and knowledge we all need to hear! 

In this episode, we talk all about growing a community around you, adapting your brand as you grow, and leaning into your uniqueness. 

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Brand Strategy is your recipe for success as a creative entrepreneur, and it’s all about getting clarity about who you are, what you’re all about, and where you’re going. It’s the first, most valuable step in branding, and is the key reason why branding is so important. The process is deep, powerful, and transformative, and the resulting strategy document is your magical guide to everything you’ll do from then onwards.

When done well, a brand strategy can become the foundation of your whole business, but what the heck goes into that document? 

Ready to get started on your own brand strategy? The Creator Clarity Bundle will teach you all about your vision, mission, and brand values, guide you through uncovering & writing your own, and provide you with hundreds of examples to inspire you along the way. Grab it here: https://shop.makerandmoxie.com/creator-clarity-bundle

Timestamps

• Introduction: 00:00
• Disclaimer: 01:10
• Your Identity 03:36
• Your People: 04:15
• Your Voice: 05:21
• Your Vibe: 06:24
• Wrap up: 07:06

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by Illustrator & Designer, Mia Saine, whose spectacular work focuses on the empowerment of minorities in their personal and professional pursuits!

Mia has collaborated with many incredible brands and organizations, most recently with Google, and their work discusses important topics such as racial injustice, PCOS, mindfulness, saving the bees, and more. 

In this amazing episode, we talk about finding your style, being authentically yourself, embracing the power of your work, and SO much more!

Timestamps

• Podcast intro 00:00
• Episode intro: 00:43
• Mia’s creative journey: 02:14
• Transitioning from design to illustration: 07:15
• Mia’s branding: 12:31
• The power of illustration: 22:17
• Using your voice: 30:10
• The design & Illustration combo: 35:19
• Mia’s biggest branding lesson: 37:10
• Wrap up: 40:40
• Podcast outro: 44:24

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

As a small, creative business, creating your brand identity can feel overwhelming or intimidating. Not knowing where to start or what to consider, especially when you know that consistency is so important for brands, can hold you back from building your brand and getting your business going. 

To help you break free from that uncertainty, this article is your fundamental guide to all of the things you need to consider in order to create an unforgettable brand!

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Timestamps

• Introduction: 00:42
• Before you create your brand identity…: 01:14
• So, what goes into building a brand identity?: 02:00
• Logo: 02:13
• Colors: 03:07
• Typography: 04:36
• Patterns: 06:07
• Icons: 06:40
• Illustrations: 07:30
• Photography: 08:14
• Animation: 09:38
• Music: 10:35
• Wrap up: 11:47

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Once you’ve signed up to social media and started promoting your creativity, how do you brand it and make it consistent? I'm here to give you your one-stop-shop social media handbook. I’m here to show you how to brand each platform and what you need to think about on and across each one. 

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by Charli Prangley, a marketing designer and side-hustle addict based in Valencia, Spain. 

Alongside working full-time at ConvertKit as a Marketing Designer, Charli hosts the DesignLifeFM and Inside Marketing Design podcasts, runs a YouTube channel with over 175K subscribers, designs and sells digital products, and speaks at events all around the world.

In this episode, we talk about being human and putting the personal in personal brand, accepting help from others who are experts at what they do, niching, evolving, and transitioning your brand over time, and more!

Links

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Charli’s font: https://charlimarie.com/product/grayscale

Charli’s YouTube Channel: https://www.youtube.com/charlimarietv

Charli’s website: https://charlimarie.com/

Charli on Twitter: https://twitter.com/charliprangley

Charli on Instagram: https://www.instagram.com/charliprangley/

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week we’re taking a look at brand consistency. When it comes to branding, you will probably have heard that consistency is key, and that’s 100% correct. Once you understand why branding is important, have clarity about your brand strategy, and have creatively put together your brand identity design, the most important thing you can do for your brand is keep it consistent. But why is it that important, and how do you achieve brand consistency?

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Timestamps

• Introduction: 00:00
• What is brand consistency: 01:08
• Why is it important: 03:16
• 5 Reasons why brands need consistency: 05:57 
• How to create consistency: 11:57
• Wrap up: 15:30

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week it’s all about brand design. What is it? How is it different from brand strategy? What does it include? And how can I do it? I’m answering all of these questions and more in this episode, Brand Design 101 | Killer Brand Design Tips to Help Your Business Grow.

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

Timestamps

• Introduction: 00:00
• Recap: 01:05
• What is brand design?: 01:43
• The three steps of brand design: 01:43
• Defining your vibe: 03:12
• Making your vision visible: 04:52
• Boosting your brand: 05:20
• Recap: 06:46
• Wrap up: 07:35

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion podcast, I was joined by Terence Tang, A.K.A Tinlun Studio, a hand-lettering artist and designer from Houston, Texas who creates murals and other lettering pieces, has his own apparel store, runs the HumanKind Project, and more! 

Terence has collaborated with brands like Nike, created custom pieces for NBA players, and been featured in lettering books like Goodtype and Typism, alongside running his apparel store, creative commercial client work, and cultivating his own lettering practice.

In this episode we talk about being authentic in your brand, letting go of things that take away from your creativity, and the realities of growing a creative business, among other fab things. We also get Terence’s top tips for business and life as a creative entrepreneur!

Links

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Tinlun studio store: https://shop.tinlunstudio.com/

Terence’s Instagram: https://www.instagram.com/tinlunstudio/

Tinlun lifestyle Instagram: https://www.instagram.com/tinlunlifestyle/

Tinlun Studio website: 

https://www.tinlunstudio.com/

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week I’m giving you a deeper dive into brand strategy, sharing the three main steps for getting clarity about your brand, and somehow relating strategy to cake! I talk about what brand strategy is, why you need it, and how to do it.

Ready to get started on your own brand strategy? The Creator Clarity Bundle will teach you all about your vision, mission, and brand values, guide you through uncovering & writing your own, and provide you with hundreds of examples to inspire you along the way. Grab it here: https://shop.makerandmoxie.com/creator-clarity-bundle

Timestamps

• Introduction: 00:00
• What is brand strategy: 01:05
• Brand strategy metaphors: 01:17
• The three steps of strategy: 02:43
• Recap: 6:47
• Wrap up: 7:35

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!