Brand Your Passion

Today on the Brand Your Passion Podcast we’re discussing why we even need to think about branding. As creatives with personal brands, it can be tempting to think, “well my brand is just me, I don’t need to do anything about it.” But intentional branding has the power to change everything.  

In this episode I give you the 10 reasons why branding is important for creatives.

Ready to start building your brand today? Download my Ultimate Branding Checklist here

Timestamps 

• Introduction: 00:00
• Reason #1: 01:14
• Reason #2: 02:17
• Reason #3: 03:47
• Reason #4: 04:53
• Reason #5: 06:22
• Reason #6: 07:22 
• Reason #7: 09:12
• Reason #8: 10:53
• Reason #9: 12:46
• Reason #10: 13:55
• Recap: 16:28
• Wrap up: 17:04

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

This week on the Brand Your Passion Podcast, I was joined by Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours. 

She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood.

In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.

Links:

Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge

Ariel’s Instagram: https://www.instagram.com/arielbissett/

Books Unbound Instagram: https://www.instagram.com/books_unbound/

The Reading Rush: https://www.instagram.com/thereadingrush/

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Ready to start building your brand today? Download my Ultimate Branding Checklist here

Key Takeaways

• Your brand is the perception that people have about you and your business.
• Branding is the process of informing this perception.
• A brand strategy is your plan for how you’re going to do just that.
• Your visual identity is how you present that to the world.

Timestamps

• Introduction: 0:00
• What is branding?: 0:55
• Brand definition: 5:28
• Branding definition: 6:24
• Brand strategy definition: 6:49
• Visual identity definition: 7:15
• What branding can include: 7:48
• Wrap up: 9:19

Read the accompanying blog post at https://www.makerandmoxie.com/blog

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!