Branding BFF®

In this episode we turn the tables and I’m asked the questions by my guest host Erin Breeden of Blue Tide Creative. Our topic is “Behind the Scenes of My Rebrand” and starting with the biggest question, “Why does a branding business rebrand their business?”

(Speer Creative Edge rebranded to Speerhead Solutions at the beginning of 2020.)

A few highlights we talk about are:

• The thought process and strategy behind the rebrand
• Why I changed more than just the business name
• The easiest - and hardest parts - about my rebrand
• How I saved a local business money in their rebrand
• Suggestions when you’re considering your own rebrand

You can learn more about Lisa Speer and Speerhead Solutions at https://speerheadsolutions.com

You can follow on social media at https://www.instagram.com/speerheadsolutions/ https://twitter.com/ErinBreeden and https://www.facebook.com/speerheadsolutions

To learn more about our guest host Erin Breeden of Blue Tide Creative, visit https://www.bluetidecreative.com/

And follow her on social media at https://www.instagram.com/erinmbreeden/ and shorturl.at/AQRX0

If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speerheadsolutions.com

We welcome your rating and review on iTunes – so more people can find us!

This podcast is brought to you by Speerhead Solutions, a strategic branding business.

https://speerheadsolutions.com

In this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding.

Lisa Speer shares:

• How your brand should be like a magnet
• What brand attraction is
• Thinking through your attraction to a brand

To dive in and go deeper you can get your free copy of 4 Critical Elements of Brand Attraction at https://speercreativeedge.com

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

In this episode we talk with Nesha Pai, founder of Pai CPA and her personal brand Nesha Pai. Our topic is “The Courage to Stand Out”.

A few highlights we talk about are:

• How standing out and has been a theme throughout Nesha’s life and business
• Different ways of looking at being courageous
• Integrating passions into your branding
• Nesha’s top 3 things you need as a new entrepreneur
• Being a “Black Sheep Business Owner”
• Writing a book about her life was therapeutic

You can connect with Nesha Pai on https://paicpapllc.com and https://neshapai.com

You can follow Nesha Pai on Instagram: https://www.instagram.com/pai_cpa/ and https://www.instagram.com/neshapai/ 

If you enjoyed this and want more, learn the 4 Critical Elements of Brand Attraction in a free download at https://speercreativeedge.com

We welcome your rating and review on iTunes – so more people can find us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

In this episode we talk with Wade Foley, founder of Social Grit, about “Aligning Your Brand on Social”. 

A few highlights we talk about are:

• Every business has a story 
• Best practices to align your brand on social media
• Worst practices and items that hurt your brand on social
• The importance of brand consistency, clear strategy and social media goals
• How to turn around negative brand comments on social media

You can connect with Wade Foley on https://socialgritmarketing.com/

You can follow Social Grit on Facebook, Instagram and Twitter: https://www.facebook.com/socialgritco/ https://www.instagram.com/socialgritco/ https://twitter.com/SocialGritCo

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

Agile Mindset Consulting helps solopreneurs, startups and small businesses to get out of the danger zone. In this episode we talk with founder Patty Aluskewicz about “Building a Strong Brand Foundation”.

A few highlights we talk about are:

• How standing for what you want in your business and your brand takes courage
• Defining who you are and being authentic is key to connect with clients
• The intersection of your brand foundation and your business foundation
• Signs that a small business is in the danger zone, plus the role of pivoting and Agile
• Navigating authenticity in your brand and business when you are going through challenges in your business 

You can connect with Patty Aluskewicz at http://agilemindsetconsulting.com

You can follow Patty and Agile Mindset Consulting on LinkedIn and Facebook:

https://www.linkedin.com/in/patty-aluskewicz-med-csm-ryt-9a4b3b16a/ https://www.facebook.com/patty.aluskewicz.52

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! 

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

In this episode we introduce a segment called "Branding Quickie". 

Lisa Speer shares one quick insight and then backs it up with an explanation and examples. She describes: • How your brand is a bridge • The three areas of your bridge

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

In this episode our topic is “Using Your Lifestyle to Shape Your Brand” and we’re talking with Allison Conway of Sealevel Agency. 

A few highlights we talk about are:

• Using her desired lifestyle to create her business and brand
• The inspiration for her business name came while traveling
• How the visual elements of her brand – logo, colors and photos – are drawn from spending time above and below sea level
• The ways that travel helps her bring a unique perspective to her web design work
• How the website platform she uses aligns with her lifestyle and supports her clients in location independence as well

You connect with Allison Conway at https://sealevelagency.com/

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

In this episode our topic is “Creating Your Business Name and Tagline” and we’re talking with Ellen Gross.

A few highlights we talk about are:

• Multiple approaches for business naming, with national and local examples
• Alliteration as a tool for memorability and recall
• Purpose and role of a business tagline, with examples
• Importance of having multiple business name options
• Key items to check before finalizing your business name

You connect with Ellen Gross at Speer Creative Edge. https://speercreativeedge.com/contact

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

In this episode our topic is “Telling Your Brand Story with Video” and we’re talking with Duncan Littlefield of The Littlefield Company.

A few highlights we cover are:

• People aren’t connecting with the fake-it-till-you-make-it people and influencers anymore
• Video and telling stories help you earn trust – and allows you to ask (for the sale)
• The video that prompted Duncan to purchase a product on first viewing because of the story it told and how he connected to it: https://www.youtube.com/watch?v=G-VM6wUr16w

You can learn more about The Littlefield Company at https://thelittlefield.co/

You can follow The Littlefield Company on Instagram, Facebook and Vimeo:

https://www.instagram.com/thelittlefieldco/ https://www.facebook.com/TheLittlefieldCo/ https://vimeo.com/user84890147

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

Quin Gwinn Studio is a full-service interior architecture and design studio which provides commercial and residential services. In this episode our topic is “When to Name a Business After Yourself”.

A few highlights we talk about are:

• How her personal philosophy helped Quin name her business after herself – and the alternatives she considered
• How social media helps her connect with prospective clients
• The role of rhyming in Quin’s life and how it makes people smile
• Examples of when it’s good to name your business after yourself, and also when it’s a bad idea
• A key perspective to consider: your name and reputation go hand in hand

You can learn more about Quin Gwinn Studio at www.quingwinn.com

You can follow Quin Gwinn Studio on Instagram, Facebook and Twitter:

https://www.instagram.com/thestudioqg/

https://www.instagram.com/quingwinn/

https://www.facebook.com/quingwinnstudio

https://twitter.com/quingwinn 

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com