Branding BFF®

Julia Fay is founder of Julia Fay Photography. She helps startups, entrepreneurs, creatives and consultants develop and express their brand visually through brand photography. In this episode our topic is Brand Photography. A few highlights we talk about are: 

• Describing what brand photography is
• The importance of a cohesive visual style for your online presence + Julia’s photography pet peeves
• Preparing for the photoshoot and how stories and mood boards help
• When Julia will create a shot list for the photoshoots and when she’s more organic
• How she gets clients comfortable when photographing them

You can learn more Julia’s work at http://juliafayphotography.com

You can follow Julia Fay Photography on Instagram and Facebook:

https://www.instagram.com/juliafayphoto/ https://www.facebook.com/photographybyjuliafay/

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

Mel Miller is a financial advisor with Ameriprise Financial and founder of Business Sorority. Business Sorority is a relationship group for women that is designed to grow your circle, heart and mind. In this episode we talk about building your tribe.

A few highlights we talk about are:

• What’s in common between building your tribe and branding 
• How to have your tribe be a good fit for introverts and extroverts
• How your motto or tagline can help shape what you provide
• Defining characteristics of the tribe: values, attitudes, hashtags and language within the tribe
• When to “vote someone off the island”
• The evolution of the tribe over the past 10 years 

You can learn more Mel’s work with Ameriprise  https://www.ameripriseadvisors.com/mel.miller/

You can learn more about Business Sorority at https://www.businesssorority.com/

You can follow Business Sorority on Facebook, Instagram, LinkedIn and Twitter: 

https://twitter.com/bizsorclt

https://www.linkedin.com/company/business-sorority/

https://www.instagram.com/bizsorclt/

https://www.facebook.com/BusinessSorority/

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. At Speer Creative Edge, we guide you in creating a strong and authentic brand foundation. This foundation helps your business stand out and attracts your ideal clients more quickly.

https://speercreativeedge.com

Leigh Sellers is the founder of Touchstone Family Law, a seasoned and solutions focused family law firm. In this episode we talk about the road to rebrand for Leigh Sellers and her business. 

A few highlights we talk about are: 

• Considerations in her decision to rebrand
• Mindset in naming the new business
• How to let clients know about the new brand and business
• All the little items to help your brand system be clear, cohesive and compelling
• The importance of client experience as part of the rebrand
• How creating a podcast is a tool for greater brand recognition, while providing tangible value for their listeners

You can learn more about Leigh and Touchstone Family Law at https://www.touchstonefamilylaw.com 

You can follow Touchstone Family Law on Facebook, LinkedIn and Twitter:

https://www.facebook.com/touchstonefamilylaw/

https://www.linkedin.com/company/touchstonefamilylaw/

https://twitter.com/touchstone_ncsc 

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! 

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

https://speercreativeedge.com

Eric Gorman is owner of Wily, an innovation strategy company that runs design sprints and strategy sprints for clients. In this episode we talk about brand failure to success.

A few highlights we talk about are: 

• An early brand failure: how the idea and intent was good, but the brand name didn’t match the conversation with clients and ultimately didn’t connect with them
• How a cartoon inspired Eric to create their existing brand name – that’s aligned with the services they provide
• How getting creative with your website url’s can add to customer engagement
• The importance of living your brand values
• Objective, outside feedback is critical – from the right people
• Painful moments are where you extract the most learning

You can learn more about Eric and Wily at wearewily.com

You can follow @wearewily on Facebook, Instagram and Twitter.

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

Matt Olin is host of CreativeMornings Charlotte (a local chapter of a global non-profit), co-founder of Charlotte is Creative (a local non-profit) and also a writer and speaker with his own business Matt Olin Creative. In this episode we talk about creative risking and branding.

A few highlights we talk about are: 

• Mindsets that inhibit creative risk taking and mindsets that make creative risk taking easier
• Creative risk taking when working with someone else’s brand, inside of a new brand and your own brand
• The role of play and failure
• Taking risks and building an authentic brand is a great tool to weed people out – and draw in the right people
• Creativity is a point of connection

You can learn more about Matt’s many creative ventures:

CreativeMornings Charlotte

Charlotte is Creative

Matt Olin Creative

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

LeeAnn Shattuck is the founder of The Car Chick. She provides a unique car buying service for women and smart men. In this episode we talk about how The Car Chick brand started accidentally and how it’s become an intentional (and international) brand.

A few highlights we talk about are:

• How a joke and catchphrase started her current brand
• When her brand became more intentional and gained greater visibility
• The importance of customer experience in a brand
• How being snarky and the word crap are part of her brand
• The role of her car, wardrobe and brand colors
• Messaging and resources that help connect her to her ideal clients

You can learn more about The Car Chick and her podcast “The Straight Shift” on her website.

You can follow The Car Chick on Facebook, Instagram and Twitter.

If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!

This podcast is brought to you by Speer Creative Edge, a strategic branding business.

Jenn Shull is a mindset coach and founder of The Bold Thing. She works with entrepreneurs and intrapreneurs to shift their mindset and transform their world. 

In this episode we talk about how Jenn has a strong voice and a strong brand, but it’s taken some time to get there. We focus on the theme of “Claiming Authenticity”.

A few highlights we talk about are:

• Claiming authenticity in branding.
• Some of her missteps along the way.
• What she looks for in hiring resources for her brand and business.
• How she built trust in her own voice and vision for her brand.
• Recognizing you’re not the right fit for everyone.
• Being authentic + speaking in a way that your clients connect with.

You can learn more about Jenn and her business on her website.

You can follow The Bold Thing on Facebook and Instagram.

This podcast is brought to you by Speer Creative Edge, a strategic branding business. You can follow Speer Creative Edge on Facebook and Instagram. The conversations in “Branding BFF™” are designed for general information purposes only. If you’re looking for specific strategy and support for your brand and business, contact Lisa Speer at speercreativeedge.com

Welcome to Branding BFF™, a podcast for service businesses, creative professionals and coaches. I’m your host Lisa Speer.

I chose to call this podcast Branding BFF because I want you to hear behind-the-scenes conversations, like you’re listening to two BFFs talking about branding and business.

I’ll be interviewing entrepreneurs and brand creators. Please note, these are uncensored conversations with guests, so there’s a chance there will be adult language.

Here’s the scoop about what to expect:

In our next episode I’ll be talking to Jenn Shull, founder and coach in her business, The Bold Thing. Our topic is claiming authenticity and we’ll discuss what that means for her brand.

We’ll examine how authenticity is an accelerator in business and life. We’ll talk about some missteps along the way and what’s she’s learned from it all.

I can’t wait for you to meet Jenn. She’s got a strong voice, brand and story!

Subscribe now and get ready to gain insights, get inspired and discover things you can apply to your own brand and business. speercreativeedge.com