Branding Brews Podcast

Carrying on with the topic of rebrands, this episode is looking at a very successful rebrand for Old Town brewing. We dig into the how and why Old Town decided to approach a rebrand. As with any brewery that might struggle to keep up with the ever-changing market, Jordan and Old Town jumped into this rebrand to create a label and branding system that would allow them to be more nimble with their beer releases. The rebrand also brought more attention to the Old Town brand as well, establishing more of a connection with their customers.

During my planning process for the Brand Forward design seminar at CBC, I had the pleasure of connecting with Fred Hart of Interact. Fred and his team do some great work, including the Dogfish Head packaging rebrand. After some insightful conversations, I thought Fred would be a wonderful guest to have on this show.

We’ve talked on this show before about the importance of having a brand or media kit easily accessible. There are a number of ways to manage this, but there is a specific platform, Brandfolder, that was made just for this purpose. Today we are joined by Luke Beatty, who is the CEO of Brandfolder, and has lots of insights on brewery brand management through a number of breweries that use his platform.

Nick Munson-Phelps, the refillable program manager for BottleDrop Refill. Nick has been leading an effort in Oregon to design and implement a refillable bottle program that breweries have already started using. Join us on this episode to learn all about the sustainability and benefits of using refillable bottles on this episode of Branding Brews.

As part of an industry that is creating a product for consumers, having insights behind those consumers can really help drive decisions, marketing, and of course your branding efforts. Rob Cartwright, Co-Founder of DataQuencher, digs into some interesting insights and we learn more about the beer market on this episode of Branding Brews.

Communication is an essential part of promoting your beer and your brand. It’s a major part of how customers understand who you are. The stronger and more concise your communication is, the better your customers will understand your beer. Jeff Alworth digs into some fundamentals of communication on this episode of Branding Brews.

There are many ways to communicate your brand, and Allagash does a great job of telling their story. Jeff Pillet-Shore from Allagash took some time to talk with us about their brand story, how every employee is apart of that story, and is excited to participate in that brand. Join us and Allagash Brewing Company today, to learn about communicating a brand story on Branding Brews.

Continuing the discussion of beer label design and branding, Adam Feller joins us to talk about packaging design. Adam owns Avidity Creative and is also the host of The Food Business Podcast

Beer and brewery photography for better branding! My good friend, Roscoe Myrick, is a professional sports photographer. We discuss some tips-and-tricks for taking better photos discussing photo equipment, planning shoots, and just generally getting into the mindset of taking good photos.

Jeff Schweiger from the Alison Group joins the show again, this time to discuss options for designing and producing Point of Sale (POS) items.