Branding Brews Podcast

How you approach your branding can have a direct impact on the perceived quality of your beer and brewery. Your potential customers will judge your ability to provide quality beer based on your branding and brand identity. Also, customers are more likely to purchase products from a brewery that has a polished and legitimate brand. On this special one-year anniversary episode, Nick Longo joins us again to discuss perceived quality through branding.

In order to maintain a strong and consistent brand, having a good brand system and brand guidelines is an essential tool. It not only provides your internal team with a brand compass, but it is also a very valuable resource for media, vendors, and service providers. Joseph Szala of Vigor joins the show again to discuss the importance of a good brand system and brand guidelines!

How well is your brewery website performing? I am joined by a super sharp web technology team, CraftPeak, who has narrowed their specialty to the craft beer market. If you follow their Instagram account, you will see they live and breathe beer. We’ll discuss your branding and content, managing your website, how you are placing on Google search, and more on this episode of branding brews.

Using unique label materials can provide a great starting point when it comes to designing and creating a new label. Alex Kidd, the Creative Design Manager for Avery Dennison, joins to talk about some fun and unique options for your labels.

Chris Herron and David Stein from Creature Comforts joins us to discuss the ins-and-outs of developing their brand on this episode of branding brews.

One of our more popular episodes recently covered aspects of legal trademarks around naming. I wanted to follow up that episode with another interview focused on logo, trade dress, and visual graphic trademark. I’m sure most of us aren’t legal experts and focus on areas of brewing, marketing, design and branding, so I reached out to Chris Gartman who is not only a head brewer, but also an IP attorney.

Many breweries, to varying degrees, give back to their community. Ex Novo has made this their core foundation and built their brewery business on philanthropy. Listen in as Joel goes into detail about why he started his brewery with the idea giving back, and all the nitty-gritty details of running a brewery and brand with this in mind.

Beer doesn’t see race, gender, sexual orientation or class. When it comes to branding and marketing, why not take an extra effort to make sure you are being inclusive and reaching a larger audience in a positive way.

We’re going to cover how inclusivity can benefit not only your brand, but the craft beer industry as a whole. With so many breweries opening their doors, it’s important that we’re looking forward and trying to reach and connect with larger audiences and communities. Carla Jean Lauter has been passionate about this topic and has been very active online, engaging other breweries and fans. Carla joins us today to talk inclusivity in the beer market, on this episode of Branding Brews.

With the start of a new year almost here, now is a great time to take an audit of your content and content strategy to work towards creating a new content calendar. Having great content, including photos, videos, blog posts +more, can really help strengthen your brand. Emily Hutto of RadCraft joins to discuss what you can do to get a content calendar started.

Michael Kiser of Good Beer Hunting discusses how important your beer portfolio is when it comes to your branding. How can a brand setup your customer's expectations when it comes to experiencing your beers and vice versa.