Branding Brews Podcast

Steve Schmidt, host of the Market The Brew podcast, joins to talk about various promotional opportunities to keep butts in barstools. Finding unique and interesting ways to keep people coming back can be challenging, but rewarding. Mug clubs, keep the glass, brewery tours and special tasting events can build a stronger brand and brand commitment.

Jason Frostholm with Creative South Podcast joins for a special crossover episode. Our podcasts collide and we get an opportunity to interview each other. Learn more about me and my history along with the Branding Brews Podcast. Jason dives into his creative past and his involvement with Creative South!

Bryan Roth, beer writer extraordinaire, joins on this episode to talk about authenticity in today's beer market.

Trademark attorney Mike Kanach joins the show to break down the challenges and benefits of creating strong trademarks for your brewery or beers.

Pressure Sensitive labels have all sorts of cool benefits when it comes to wrapping a can or bottle with your branding. Scott McKean from Best Label joins us to discuss current trends, ideas, and tricks when it comes to printing labels.

Nick Yarger, Creative Director of Ninkasi Brewing Company talks with us all about their special artist in residence program. The artist in residence offers a special opportunity for the artists and Ninkasi, different than the usual option of contracting out for design or artwork.

Learn about the process of designing and producing tap handles with Jeff Schweiger, owner of The Alison Group.

Who, when, why, and how should you hire for branding and design help?

With Joseph Szala of Vigor Branding

Find Vigor Branding :

Web: vigorbranding.com  //  Twitter: @vigor  //  Instagram: @vigorbranding  //  Facebook: @vigorbranding

There’s no question that today’s beer market is bigger than ever. Not only are there more breweries to compete with, but today’s beer drinkers are also more savvy and complex.

It’s important that you can stand out amongst the crowd and that you have a clear and unique brand.

In order to accomplish this, you likely need the assistance of a professional branding and design expert. One big question, or possible trouble, is how, where, and when do you hire for this help?

There is a lot that goes into finding a valuable partnership when it comes to working with someone on your brand. Having a good partnership can really help your brewery and brand grow in ways you may not have imagined.

If your starting a new brewery, at what point in planning do you bring on this branding expert?

If you are a brewery already pouring liquid, do you need to take look at how your brand has evolved? Do you possibly need to bring on someone new to assess your brand and help elevate your brewery?

There is a lot that goes into hiring a designer or agency to help you out. Many people do not have extensive experience working with a designer. Where do I start looking for this help? What should I have prepared to help get started in this process? What should I expect and look for when hiring?

Joseph Szala from Vigor Branding has deep experience when it comes to food and beverage branding. Joseph joins us to help shed some light on finding, hiring, and working with branding experts on this episode of branding brews.

Show Links

Grits And Grids - Food, Restaurant, and Beverage Branding Blog

Grits And Grids - Podcast

CODO Craft Beer Branding Guide

Simon Sinek - Start With Why

startwithwhy.com

TED Talk

This Session episode dives deeper into episode BB010 with Nick Bortolin and Nick Longo from 14 Cannons Brewery.

Having a strong team will give your brewery and brand a healthy platform to succeed and grow. Nic Bortolin and Nick Longo join the show to talk about building their 14 Cannons team in the early days before opening.