Branding Brews Podcast

BB009 - Session. A closer look on personalized invitations and creating personal connections between your brand and your audience. Reflecting back on some of the ideas covered on episode 9 with Chris Ladwig.

Chris Ladwig designed 575 completely individual beer labels that served as personal invitations for a new location opening for Florida Beer Company. Local patrons received their own custom beer bottle that took them by surprise.

Session Episode - A follow up to episode 8 taking a deeper look in to creating brand systems.

Ethan Silva of Small Town Brewery joins to discuss developing a new brand system for an already successful and fast growing brand. How can you build a strong brand system on the fly? How do you step back and re-assess your brand assets to develop a new and strong brand design system? Listen in to find out more!

Steve Miller of Anderson Valley Brewing Company talks with us about the legendary Boonville Beer Festival and also general branding opportunities at all beer festivals. Interested in starting a beer festival or event, we hit on that too!

Social Media Planning and Tools with Leah Kuck of Terrapin Beer Co.

Leah Kuck is the Social Media and PR Specialist for Terrapin Beer Co.

Find Leah online

Twitter: @crftbeerproject // Instagram: @craftbeerproject

Leah likes to be social and has found a way to bring those skills of social media expertise to Terrapin Beer Co. We chat about the importance of the social media platforms that a beer brand should participate in. Leah talks about ways to streamline your social media strategy, setup content planning schedules, use social media tools and applications to help out your workload, and some other general tips on social media for breweries and beer brands. Here are just a few takeaways, tips and useful links.

Leah breaks down the social platforms into the Big 3 and Little 3. Big 3 are Facebook, Instagram, and Twitter. The Little 3 are Untappd, LinkedIn, and Pinterest. All social platforms are important and good to be active on, but the Big 3 are most important.

Plan out your week of content and social media posts and then schedule them into one of the posting tools listed below. Leah likes to look at things going on and then plan content and posts on Monday and Friday of each week.

Useful tools for social media management:

Coschedule - various marketing and social tools

Hootsuite - social post tools

Buffer - social post tools

Spredfast - content marketing and social tool

Instagram bio link tool

Melissa Carlson from 818 A Tiny Design Empire joins to discuss how her studio branded and fully manages the Des Moines Beer Week.

When is a good time to rebrand your brewery? How should you approach a rebrand? Jason Roberson is a freelance craft beer designer who was also the former Art Director for Sierra Nevada Brewing Co. for 11 years.

Alex Ponce is a freelance designer and former in-house designer for Stone Brewing. We discuss promotional materials for beer releases and working at Stone Brewing.

Nick Longo from Longo Designs and co-host of The Deeply Graphic Designcast joins to discuss content planning for new beer packaging and labels.