Finding a niche has become a hot topic in the graphic design world. One designer that has succeeded at this is Craig Burton, who works on branding for Schools in New Zealand through his company School Branding Matters.

Ian Paget interviews Craig to discuss how he first go into designing for schools, how he attracts clients in the education sector, his approach to marketing through social media, and how he uses search engine optimisation to allow potential clients to find his website through Google.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!