On today's podcast David is sitting down with Francisco Vigo, CEO (and cofounder) of GeoSurge, a start-up who have just emerged from stealth to tackle a crisis at the heart of marketing departments.

ChatGPT is the fastest-growing marketing channel in human history, yet massive brands can vanish from its memory overnight. Francisco tells us why traditional SEO isn't sufficient in the era of Generative AI, and offers an alternative to stricken CMOs and their stakeholders.

We unpack the extreme unpredictability of model updates and explore 'corpus engineering': the science of structuring data to ensure persistent visibility, redefine organic traffic, and secure your brand's presence in this critical platform shift.

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