Brands, Beats & Bytes

Yo check it Brand nerds. Off the rip, Merry Happy all the things! If you wanna learn how to architect the career of YOUR DREAMS this is the podcast for you. James Lopez, aka the silent assassin, is a living embodiment of 'I am the master of my fate, I am the captain of my soul.' Shout William Ernest Henley. Lopez and I, and our families would break bread in the valley. As our children played together and our wives conversed, Lopez and I would chop up his ambition and plan to ‘transition’ from the music business to the movie business. His questions were penetrating. Focused. Pure. Lopez was lucid about the WHAT, I knew he’d soon figure out the HOW. I was confident Lopez' cinematic vision manifest in the music business, from TIP to The Nappy Roots, would serve him well in the world of cinema. Now look at you bro…changing the game in partnership with Will Packer and team. I truly hope your words of wisdom are consumed and digested by the hungry, for if they listen and learn they too will dine at the table of career destiny. Ashe bro! Very proud of you and your substantial accomplishments.

Additionally, we welcome you to enjoy and learn about:

• Obtaining one’s first real job in a field everyone wants to join

• How a marketer can make the difficult transition from one field to another

• Trusting one’s instincts…

#brandsbeatsbytes #cmo

Hey Brand Nerds, we are back with the wonderful Charlene Li as our guest. When Charlene speaks, Silicon Valley and beyond listens! We welcome you to enjoy and learn about many Brands, Beats & Bytes topics including:

• A potential positive shift in CMO tenure?

• The relationship between business growth and the disruptive mindset

• As a woman, best way to advance one’s career

Happy Sunday Brand Nerds! I’ve missed y’all. Many create metric driving tactics…yet few create culture shifting Marketing with a capital M that also moves commerce. Allan Broce is cut of the later clothe. This dude is a weird cat, and I mean that with the utmost respect. You might wanna take a seat for these burners. Do you manage your career as a journey or a destination? Are your questions better than your answers? Don’t front, that’s super dope. Do you ignore all the naysayers and do what you’re going to do? Are you your agencies best client? If not, why not? Do you and/or your team members write inspiring briefs? Are you being intellectually lazy? And finally, it’s not that the answer IS yes, but can ALWAYS BE YES. I just can’t with you Allan, stop it bro. Ha. Oh, almost forgot, with a company named ‘Triple Double’ I’d be remiss not to shout out Ice Cube, The Predator, Track #7 @ 1:14. #classic

#allanbroce #thisissportscenter #espn #mtv #granthill #janethill #joepytka #wieden+kennedy #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandsbeatsbytes

Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it

Happy easy like Sunday morning Brand Nerds! I have no idea what any of you may be doing at this moment. BUT, I can assure you of this fact, you will not find a better investment of time in yourself and in your career than sitting down and taking copious notes while carefully listening to Paige take us to marketing and life school. Paige drops a cacophony of wisdom like these little bitties, ‘If you’ve got consumers, you’ve got to find a way to hook into their heart.’ Whoa. So Brand Nerds, I ask, is your brand hooked into someone’s heart? How do you know? Or this one, when's the last time you went for a role for which you were NOT qualified? Well damn, that’s deep af Paige. Not enough to hold your attention yet, how about another, ‘data driven’ and ‘insights driven’ are NOT the same things. Do you REALLY know difference potna? But wait, there’s more, ever done the Expat thing? You should, because if you rock out like Paige, don’t get too comfortable (s/o Weezy & Babyface Carter III). Finally, there this life question Paige posits to her beloved sons for y’all’s edification, ‘would you be proud to be judged in the company of the friends you’re choosing.’ (s/o Elliot and Logan)

Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman

Happy Friday eve Brand Nerds! Are the ladies in in the house? Without a doubt (s/o Frank White and Junior Mafia). Today you’re being blessed with ‘applied’ wisdom. Said another way, Lauren Weinberg, Chief Marketing Officer of Square, has something to say (s/o 3 stacks). Let’s start with this little ditty, the best marketing tells a strong story supported by data. But then Lauren flips it with this jewel, there is a time to turn down the data and turn up your INSTINCTS. Allow that to marinate on your cranium for second. So here’s a question for you to ponder. Do you know WHEN to turn down the data and turn up your instincts? Lauren does, and so should you. As you well know, in current day marketing we have an embarrassment of INFORMATION riches, and dearth of culturally relevant, actionable INSIGHTS. As you grope for the weekend open your ears to the wisdom of Lauren Weinberg!

#laurenweinberg #square #jackdorsey #marketing #branding #advertising #socialmedia #media #brandsbeatsbytes #cmo

Wus really good Brand Nerds? Damn it feels good to be right back at cha with a brand new banger. I know, I know, the title of this episode of Brand, Beats & Bytes is kinda waaaaa? Trust me Brand Nerds, there is perhaps no one on the planet who knows more about what the world’s best CMOs need to be successful. The perspective Pete drops on this podcast is just sick (for those unfamiliar with urban colloquiums, sick=profound knowledge). Ok, back to our regularly scheduled program (Ha). When Pete was a kid, he loved baseball and sold candy turtles to raise money for his team. The prize for the ‘kid’ who sold the most candy turtles was a spanking new bike. Pete coveted this bike. I mean like for real, for real. He, all by his lonesome, did his best to out work, out wit and out market his contemporary, yet he finished third multiple times (with no new bike). ‘Who beat Pete’ you may be asking? The ‘kids’ who parents helped them pummel poor Pete by selling the candy turtles for their kids (#notkool). However, Pete learned a valuable lesson which is but one of the gems contained herein, sometimes when you lose, you actually win! Buckle up Brand Nerds.

#petekrainik #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #thecmoclub #cmo

Heeeeeeey Brand Nerds. Somebody please tell me the 4th of July isn’t a week from now. Geez. This week on Brands, Beats & Bytes we’ve got a real left brain/right brain Brand dude in the building. Derrick takes us behind the curtain of the blended worlds of Brand and Content while sparking your synapses to consider: Do you and your team work as if the customer pays your check? Because, well, err, they kinda do! ‘Not every hill is worth taking.’ ‘Sometimes you gotta question organizational, marketing and personal inertia.’ Yup. Finally, and this is a goodie, would you have a non-work-related beer with your agency partners? BOOM. Relax your mind, let your conscience be free and get down to the sounds of …

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #creativejuicer #cmo

Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing. To aptly borrow the old Coca-Cola tagline, ENJOY!

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo