Brands for a Better World (formerly Evolve CPG)

By Gage Mitchell of Modern SpeciesBusiness Health & Fitness Nutrition Arts Marketing Food

Brands for a Better World (formerly Evolve CPG) episodes

July 06, 2022077 - 2021 HITS: A Culture of Candor with Linwood Paul & Matt D’Amour of Subtle Distinctions
We're re-running our most successful episodes of 2021 because there are some insights that we just have to go back to. This time, we speak about candor, positive culture, and how to build stronger teams with Linwood Paul & Matt D'Amour, co-founders of Subtle Distinctions.

Candor isn’t just a word; it’s a practice. By using candor you can create a positive culture and build stronger teams in business. Today we talk with the co-founders of Subtle Distinctions and find out how we can use candor in the workplace.

To practice it effectively, we must first consider what it is in concept. In short, Linwood and Matt tell us that candor is truth, honesty, and a foundation of high professional and personal integrity. Following this, both Linwood and Matt add a great amount of detail to the concept, touching on Kim Scott’s model of radical candor. Then, they walk us through oversharing, speaking our truth, and how to communicate truth by sticking to fact. Linwood and Matt take time to consider how compliments oftentimes don’t mesh well with critique and observation and go on to share which words and phrases work well when practicing candor.
Key Points From This Episode:
How leaders should approach candor.
First, we need to conceptualize candor to be able to use it.
Using the model of radical candor to decide how candor can be, and should be used.
Matt tells us what is, and what isn’t candor.
How to you know where the line is of oversharing.
The nuances that come with sharing truth.
How to put your truth across in a way that it will be taken well.
Different terms and words to use when approaching someone with facts and concerns.
The danger of sharing compliments when sharing truth.
Comparing compliments to smoke.
Matt and Linwood roleplay a conversation where they share their truths with each other.
Hear more on Marshall Rosenberg and Kim Scott.
The best way to start practicing candor.

Links Mentioned in Today’s Episode:
Linwood Paul on LinkedIn
Matt D’Amour on LinkedIn
Subtle Distinctions
Oprah Winfrey
Radical Candor by Kim Scott
Non-Violent Communication: A Language of Life by Marshall Rosenberg
The Five Dysfunctions of a Team by Patrick Lencioni
Radical Honesty by Brad Blanton
Climify Podcast - Climate Designers
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
52 min
June 29, 2022076 - People, Planet, Balance, and Growth with Michelle Miller of The Green Marketing Academy
The green marketing space is one that is in constant flux and to be a part of it requires a steady commitment to learning and adjusting. Michelle Miller has dedicated herself to aiding brands and organizations that wish to stay abreast of the latest learnings and contribute to a better culture of sustainability wherever possible. Michelle is the Founder and CEO of The Green Marketing Academy, as well as the owner and Creative Director of Minty Made, and on today's show, we get to hear from our guest about how she uses these vehicles to make a difference through branding, marketing, education, and the sharing of knowledge and resources. Listeners can expect some great insight into the contemporary landscape of green marketing, as well as some personal reflections on the best practices for tangible progress in the world of business. Join us to hear it all!

Key Points From This Episode:
Michelle comments on the common points at which brands approach her for rebranding and a fresh identity.
Why staying realistic is so important to Michelle and the general project of increased sustainability.
A look at Michelle's journey and some pivotal points on her path to her current work.
The beginnings of Minty Made; how Michelle has grown her side-hustle into something much bigger!
Some of the biggest challenges that Michelle has faced; time-management and dealing with the unknown.
The launch of the Green Marketing Academy, the ethos behind it, and what Michelle currently offers.
The focus on action that Michelle has baked into her academy course.
Advice from Michelle for marketers around education, change, data, and more.
Pivots and shifts that Michelle has made since launching her business; a look at the evolution of her client base.
Michelle's connection to Patagonia's brand and mission, and some reflections on the experience of the 1% for the Planet summit.

Links Mentioned in Today’s Episode:
Modern Species
Michelle Miller on LinkedIn
The Green Marketing Academy
Minty Made
1% for the Planet Global Summit
Patagonia
Let My People Go Surfing
Climate Designers
Climify Podcast on Instagram
Climify Podcast
Gage Mitchell on LinkedIn
Evolve CPG
Evolve CPG Community
Evolve CPG on YouTube
Evolve CPG Email
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
57 min
June 22, 2022075 - When Everything Goes Wrong with Sadrah Schadel of No Evil Foods
No entrepreneurial journey is without its challenges, but even the biggest ones can be overcome with enough passion, drive, and support. Today’s guest is Sadrah Schadel, founder and CEO of No Evil Foods, a nationwide plant based protein company which she and her life partner started in their kitchen in 2014 with just $5000. After a few major hurdles which we discuss during today’s episode, they got to a point where they were weeks away from running out of money and having to shut their doors. Tune in to hear about the rise, fall, and recent rebrand of No Evil Foods!

Key Points From This Episode:
Factors that inspired Sadrah and her life partner, Mike, to found No Evil Foods.
An overview of the journey of No Evil Foods from Sadrah and Mike’s kitchen in upstate New York to a nationwide plant based meat provider.
Factors that are foundational to the company culture at No Evil Foods, and the award they won as a result!
Major hurdles that No Evil Foods has been presented with over the past few years.
Sadrah shares the challenges they experienced during the process of scaling their manufacturing.
How No Evil Foods differs from many other plant-based protein brands.
Lessons that Sadrah learned through dealing with her employees' desire to form a union.
The value of being transparent and showing vulnerability as a leader.
The rebranding that No Evil Foods has recently undergone.
Valuable advice for other entrepreneurs.

Links Mentioned in Today’s Episode:
Modern Species
Sadrah Schadel on LinkedIn
No Evil Foods
No Evil Foods on Instagram
No Evil Foods on Facebook
No Evil Foods on Twitter
Climate Designers
Climify Podcast on Instagram
Gage Mitchell on LinkedIn
Evolve CPG
Evolve CPG Community
Evolve CPG on YouTube
Evolve CPG email
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 hr 5 min
June 15, 2022074 - Focus on Your Fans with Dr. James Richardson of Premium Growth Solutions
Do you want to maximize the odds of scaling your brand to $100 million and beyond? Then, you need to learn the rules of exponential growth for consumer brands! In today’s episode, we speak with Dr. James Richardson, Founder of Premium Growth Solutions and author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, about the actual data behind how brands grow and the importance of retaining customers. Based on years of anthropological research into how and why people pay for premium-priced consumer packaged goods, Dr. Richardson outlines his approach to thinking smarter about growth as a CPG entrepreneur and explains why he believes that your fans will get you through any recession. We also touch on the importance of consumer insights, growing your brand quickly enough to survive copycats, and creating a direct owned media relationship with your fans, plus so much more! To learn more about the value of doing your research and focusing on strategy over sales volume, make sure to tune in for this insightful conversation with cultural anthropologist, strategy consultant, and CPG expert, Dr. James Richardson!

Key Points From This Episode:
The importance of collecting comprehensive data about your consumers.
Insight into the different growth models Dr. Richardson outlines in his book.
A major challenge facing brands in today’s market: growing too slowly to survive copycats.
The key role of what Dr. Richardson calls “the new modern way of doing X.”
Why Dr. Richardson cautions against ‘over-innovating’.
Advice for retaining consumers: create a direct owned media relationship with them.
What drew Dr. Richardson to cultural anthropology and then to market research.
Why he says most of his clients are people who designed something clever, saw success, and are now having an ‘oh, shit’ moment.
How Dr. Richardson engages with companies, starting with strategic planning work.

Links Mentioned in Today’s Episode:
Premium Growth Solutions
Ramping Your Brand
Dr. James Richardson on LinkedIn
Dr. James Richardson on YouTube
Modern Species
Gage Mitchell on LinkedIn
Evolve CPG
Evolve CPG Community
Evolve CPG on YouTube
Evolve CPG Email
ClimateDesigners.org Resources
Climify Podcast
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
34 min
June 08, 2022073 - Get Creative with Your Giving at the 1% for the Planet Global Summit
Looking for ideas and inspiration to improve your contributions to worthy causes? In this episode we share a panel discussion from the recent 1% for the Planet Global Summit, in which we talked about some exciting ways that 1% for the Planet is enabling companies to connect, give back, and make a difference! We look at the examples of our four panelists, Isabelle Bicaci from Outer, Jack Dyer from Topa Topa, Shanon Tysland from Experience Momentum, and Stella Murray, who is an Architectural Lighting Designer and individual contributor. We unpack the worthwhile monetary and non-monetary opportunities that our panel found impactful, and the way 1% for the Planet provides space for its members to connect and collaborate. So, join us today to hear about how this great organization is making effective donations and action easy, exciting, and inspiring!

Key Points From This Episode:
A look at how Outer utilize 1% for the Planet's tools to reduce their carbon footprint, and reforestation.
Topa Topa Brewing Company's history with 1% for the Planet and how they currently donate.
Exploring Experience Momentum's creative approach to giving during the pandemic.
Stella Murray's personal goals and contributions to finding a solution to the current climate crisis.
The different ways that you can sign up for 1% for the Planet!
Rounding up how Modern Species approaches their giving; UFA, events, and more.
Details about the campaigns for emotional support available through 1% for the Planet.
Finding nonprofits to support, and thoughts on donating to existing versus new projects.

Links Mentioned in Today’s Episode:
Modern Species
1% for the Planet
Planet Impact Fund
Isabelle Bicaci
Outer
Shanon Tysland
Experience Momentum
Jack Dyer
Topa Topa
Stella Murray
Upcycled Food Association
1% for the Planet Giving Circle
Wilderness Volunteers
One Tree Planted
Gage Mitchell on LinkedIn
Evolve CPG
Evolve CPG Community
Evolve CPG on YouTube
Evolve CPG email
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
53 min
June 01, 2022 072 - Know Thy Foods with Tim Richards of Philosopher Foods
In this episode, we're joined by Tim Richards, founder, and CEO of Philosopher Foods, to talk about the challenges of running a premium food product company, and the benefits of raw, sprouted, and generatively grown foods.
Philosopher Foods is a nut butter company, currently, focused on creating the most delicious, nutritious, ethical, and ecological nut butters that we can possibly produce. Find more: https://philosopherfoods.com/
Find more about Modern Species: https://modernspecies.com/
Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 hr 5 min
May 25, 2022 071 - A Culture of Sustainability with Moji Igun of Blue Daisi Consulting
Today, we speak with Moji Igun, founder of Blue Daisi Consulting, about the importance of figuring out what sustainability means to you and how she's helping companies find their path to zero waste.
Blue Daisi Consulting is a sustainability consulting company that focuses on zero waste. Find more: https://bluedaisi.com/
Find more about Modern Species: https://modernspecies.com/
Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
57 min
May 18, 2022 070 - Squashing the Voice of Doubt with Kaitlin Mogentale of Pulp Pantry
Today we’re speaking with Kaitlin Mogentale, founder of Pulp Pantry, about identifying a problem to solve, asking for help along the way, and leaning into opportunities even if they're intimidating.
Pulp Pantry transforms scraps into snacks by utilizing overlooked resources in our food system, or upcycled ingredients. They are made more sustainable, and are, of course, better for you. Find more: https://pulppantry.com/
Find more about Modern Species: https://modernspecies.com/
Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
54 min
May 11, 2022 069 - What We Learn Along the Way with Kate Fosson of Brand Pollinators
This week we are joined by Kate Fosson, Co-Founder, and CEO of Brand Pollinators, about the experiences and knowledge we collect during a long journey, and how she's using her unique combination of skill sets to help brands scale sustainably.
Brand Pollinators tells your brand story, connects you with more customers, and helps you scale sustainably. Learn more: https://brandpollinators.com/
Find more about Modern Species: https://modernspecies.com/
Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
52 min
May 04, 2022 068 - Lifestyle Design with Linwood Paul & Matt D'Amour of Subtle Distinctions
In this week’s episode, we're speaking with Matt D’Amour and Linwood Paul, Founders of Subtle Distinctions, about how the process of lifestyle design can help us achieve our dreams and therefore live our best lives.
Subtle Distinctions cultivate thoughtful leaders from the inside out. Direct your destiny here: https://subtledistinctions.com/
Find more about Modern Species: https://modernspecies.com/
Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
27 min

About Brands for a Better World (formerly Evolve CPG)

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Brands for a Better World (formerly Evolve CPG)

Brands for a Better World (formerly Evolve CPG) episodes

About Brands for a Better World (formerly Evolve CPG)