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Brands for a Better World (formerly Evolve CPG)
Brands for a Better World (formerly Evolve CPG) episodes
- 067 - What's Your Manatee Moment? with Allyson Bartlett of 1% for the Planet
In today’s episode, we speak with Allyson Bartlett, Director of Brand and Marketing for 1% for the Planet, about why and how companies and individuals are formalizing their commitment to the planet in ways that does good, feels good, and makes good sense.
1% for the Planet is a global organization that certifies environmental giving. Find more: https://www.onepercentfortheplanet.org/
Find more about Modern Species: https://modernspecies.com/
Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
40 min - 066 - Progress Over Perfection with Radhika Manwani of Sieo
Today, we welcome Radhika Manwani, Associate at Sieo, to talk about their hybrid venture studio and marketing agency model. Also, we dive into the lessons learned while developing, launching, and growing a new product brand during the COVID-19 pandemic.
Sieo builds and grows impactful companies. Learn more: https://www.sieo.io/
Find more about Modern Species: https://modernspecies.com/
Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
49 min - 065 - Fighting Honey Fraud with Douglas Raggio of Pass the Honey
In today’s episode, we are joined by Douglas Raggio, Founder of Pass the Honey, about understanding biases and blind spots, and the necessity of being in it for the long haul if you're trying to change the system.
Pass the Honey does raw honeycomb you can snack on. Find more: https://passthehoney.com/
Find more about Modern Species: https://modernspecies.com/Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 hr 1 min - 064 - Persistence Beats Resistance with Robert Koenen of Boxed Water is Better
In today’s episode, we are joined by Robert Koenen, Chief Revenue Officer of Boxed Water is Better, to talk about plastic pollution, sustainable alternatives, and the difficulties entrepreneurs face when they want to bring change to the market.
Boxed Water is Better is a sustainable alternative to plastic water bottles and aluminum cans for the grab-and-go water market. Their cartons are 92% plant-based and 100% recyclable and refillable. Find more: https://boxedwaterisbetter.com/
Check out the Key Points of the Episode: https://www.evolvecpg.com/the-show/persistance-beats-resistance-rob-koenen-boxed-water-is-better
Find more about Modern Species: https://modernspecies.com/Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
49 min - 063 - Mompreneur on a Mission with Pallavi Pande of Dtocs
In this episode, we are joined by Pallavi Pande, founder of Dtocs, to talk about the importance of pursuing something you’re passionate about, and the challenges of being a mompreneur.
Dtocs makes compostable tableware from naturally fallen palm leaves. Find more information about them here: https://dtocs.com/
Find the Key Points of the Episode on our website: https://www.evolvecpg.com/the-show/mompreneur-on-a-mission-pallavi-pande-dtocs
Find more about Modern Species: https://modernspecies.com/
Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
53 min - 062 - Make it Easy with Gage Mitchell of Modern Species
Continuing last week's episode about the problem with using motivation as a marketing tool, our host, Gage Mitchell, joins us to dive into the things a brand should focus on if they want to build a new behavior on consumers.
Find the Key Points of the Episode on our website: https://www.evolvecpg.com/the-show/make-it-easy-gage-mitchell-modern-speciesFind more about Modern Species: https://modernspecies.com/
Join our FREE community for CPG leaders: https://community.evolvecpg.com/
Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
14 min - 061 - The Problem with Motivation with Gage Mitchell of Modern Species
While motivation and education can be effective in the right circumstances and the correct order, the bottom line is: if you're dumping your marketing dollars into motivation and education only, you're draining your brand of valuable time and money!
In this mini-episode, your host Gage Mitchell goes solo to dive into the reasons why you shouldn't rely purely on education or motivation tactics in your marketing, with numerous recognizable scenarios that show why motivation can be unpredictable and inconsistent. We also look at why education only works with specific types of products and doesn't really serve you in the long term, before briefly touching on the psychology principles of using lots of information to sell.
Tune in now to chew on this bite-sized and informative installment on why you might need to seriously rethink your marketing strategy!
Key Points From This Episode:- Two reasons why education and motivation often fall apart when it comes to marketing!
- Gage walks us through 'motivation juice' and outlines why it's a difficult thing to deal with.
- Talking about the unpredictable nature of motivation.
- Some examples of products that use psychology principles and why that isn't sustainable.
- Diving into an example that illustrates why self-control isn't consistent.
- How motivation and education can be useful in the right order and circumstances.
- A sneak-peek into next week's topic: hot tips on what to do with motivation and your brand!
Links Mentioned in Today’s Episode:Gage Mitchell on LinkedIn
Modern Species
Episode 32: Persuasive Branding with Gage Mitchell of Modern Species
Evolve CPG Community
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 min - 060 - Materiality and Future Fit with Rob Sinclair of The ImaginALL Collective
In today’s episode, we’ll be speaking with Rob Sinclair, founder of ImaginALL Collective, about understanding the issues that are material to your brand in order to futureproof your company and move beyond sustainability towards regeneration.
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Learn more about ImaginALL Collective here: http://imaginallcollective.com/
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Connect with Rob Sinclair on LinkedIn: https://www.linkedin.com/in/consciousbrands/
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Check out our new impact workshop, Exponential Good: https://www.evolvecpg.com/brand-impact-workshop-exponential-good
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As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
49 min - 059 - Assessing Your Impact with Breyn Hibbs of Take Two
In today's episode, we speak with Breyn Hibbs, Head of Social and Environmental Impact at Take Two about the complexities of calculating and communicating positive impact.
Take Two is an upcycled food company that makes barley milk out of the spent grain from beer brewing. Check out their website: https://taketwofoods.com/
Connect with Breyn Hibbs on LinkedIn: https://www.linkedin.com/in/breyn-marr-hibbs-4031508/
We also mentioned in this episode:
ReFED Insights: https://insights.refed.org/
Regrained: https://www.regrained.com/
Upcycled Food Association: https://www.upcycledfood.org/
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Check out our new impact workshop, Exponential Good: https://www.evolvecpg.com/brand-impact-workshop-exponential-goodAs an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1 hr 4 min - 058 - Relaunching a Brand with Aaron Wallach of Javazen
In this episode, we are speaking with Aaron Wallach, Founder and Chief Energy Officer of Javazen, about the lessons learned from the brand’s initial launch and how he’s approaching the relaunch differently.
Javazen offers a harmonious blend of coffee, organic matcha, and cacao that fuels your body and mind creating the perfect balance of energy and focus. Find more here: https://javazen.co/
Do you have any questions or feedback about the product? Reach Aaron Wallach at [email protected]
Connect with Aaron Wallach on LinkedIn: https://www.linkedin.com/in/aaron-wallach-91037789/
Discount code for everyone listening: ZEN10
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Check out our new impact workshop, Exponential Good, at evolvecpg.com-
As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to [email protected]See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
57 min
About Brands for a Better World (formerly Evolve CPG)
From the publisher's feed
We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better…
products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a sustainable brand design agency helping better brands grow to scale their impact.