Brave & Brilliant

In this episode, Laura and Fiona explore some of the logistics and secrets behind a successful launch.  Whether you are launching a business, planning a seasonal launch or the release of a new offer.  Many of the components discussed in the series so far come into play here, from customer avatars and list building to time management and dealing with overwhelm.

In this episode they talk through:

• Why planning and preparation is crucial for a successful launch.
• How time management plays a huge part and how to determine whether to learn the skills you need or to outsource to others.
• How many times a message sometimes needs to be shared with your audience before they truly take hold of the information and take action.
• The key stages to consider factoring into your timeline, from media lead times to time contingency when it comes to the tech side of things.

Flying solo on this episode, Fiona explores the importance of building, and nurturing, a mailing list, in the run up to launch, but also at any stage of your business journey.  You need to nurture a warm audience to sell to and support you.

In this episode Fiona talks through:

• Why list building is so important for every business.

• How you can get started with building your list from creating a lead magnet to sharing your sign up form.

• Why nurturing and delivering consistent value to your mailing list is a key to longevity of your audience relationships beyond social media.

Time is a strange thing in lockdown.  This podcast episode is served to you in between homeschooling, coaching calls and dinner time and around Ocado deliveries, little human interruptions, requests for the iPad, barking dogs, dinging phones and school mum phone calls.

In this episode Laura and Fiona discuss:

• Their ways of managing their time and how lockdown has affected their day to day time management.

• How important it is to look after your mind and health in order to be as productive as possible.

• Why keeping a time diary could help along with planning for your week on a Sunday and being prepared to say ‘no’.

In this episode Laura and Fiona discuss:

• How overwhelm manifests itself and how they know when they're edging towards overwhelm.

• How normal overwhelm is and how to stave off those feelings before they take hold.

• How they deal with overwhelm and find the best solutions to move through it and move their businesses forward.

In this episode Laura, Fiona and Kate discuss:

• Why it’s vital to dress in a way that represents your brand values

• How representing yourself properly will give you confidence in both who you are, and what you’re selling

• How to work out which key pieces in your wardrobe work for you - and how to bring your personality out in your style too.

In this episode Laura, Fiona and Cathy discuss:

• How challenging naming a business can be, and the golden rules for coming up with something perfect

• The key components behind building your brand identity, the importance of clarity and consistency, and how this builds trust with your customers and clients

• Rebranding - and knowing when it’s time to up your game and give your customers a better brand experience. 

In this episode Laura and Fiona discuss:

• Why it's so important to understand your audience
• Some of the key starting points
• How to approach building a customer avatar
• How to go deeper into creating a picture of your ideal client and understanding how to communicate in a way that will instantly resonate with them

In this episode Laura and Fiona discuss:

• Where the ideas for DiscovHer and Boss Your PR came from and how they made them a reality
• Turning your passion into a business that works for your core values
• The journey from visualisation and dreaming big to understanding your market and testing your idea

In this episode Laura and Fiona discuss:

• The possibility of changing your career and starting a business right now
• The incredible resources and support available to small businesses, as well as  the different website platforms, plug ins and payment systems
• How social media is a real game changer and only need cost time, not money
• The importance of building a mailing list, GDPR and consistently putting out good content

Resources:

Sharp Fox Social - http://www.sharpfox.co.uk

Quickbooks - https://quickbooks.intuit.com/uk/ 

Xero - https://www.xero.com/uk/ 

Stripe - https://www.stripe.com 

Mailerlite - https://www.mailerlite.com 

Mailchimp - https://www.mailchimp.com 

Tribe - https://www.tribehub.com 

Statistics in intro from FSB https://www.fsb.org.uk/uk-small-business-statistics.html

In this episode Laura and Fiona discuss:

• What they wish they’d done differently
• Why you should outsource the work you don’t enjoy and aren’t good at
• Building confidence and communities
• The importance of networking and connecting, in person and online, and ultimately  finding your people

Resources:

http://www.bossyourpr.com // http://www.discovher.co.uk