Jeremy Au explained how startups evolve from chaos to clarity and how fragmentation in Southeast Asia creates both problems and opportunities. He used the jungle-to-highway model to describe startup growth, compared founders to David facing Goliath, and showed how innovation, like oat milk or vaping turns small experiments into billion-dollar revolutions. Jeremy also reflected on how VCs spot talent early and why mastering Southeast Asia prepares companies for global expansion.

00:00 Jungle to Highway: Startups begin lost in a jungle, then build a dirt road through early customers, and finally pave a highway once they master product-market fit and scale

02:10 VCs as Recruiters: The best investors act like headhunters, identifying and closing founders before others do, while Southeast Asia’s fragmentation turns inefficiency into opportunity

05:25 Fragmentation as Opportunity: Jeremy explains how logistics and fintech thrive amid Southeast Asia’s complex, inefficient regulations, where “somebody’s inefficiency is my opportunity”

08:10 David vs. Goliath: Startups win by speed and focus, using their “slingshot”—fast execution—to overcome slow, over-armored incumbents

11:45 Oatly’s Rise: The invention of oat milk in 1994 shows how a startup can build a billion-dollar category by rethinking existing markets

13:20 Experimentation Over Scale: Jeremy concludes that small experiments often spark global trends, and founders who navigate Southeast Asia’s “jungle” can later scale worldwide

Get transcripts, startup resources & community discussions at www.bravesea.com

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English: Spotify | YouTube | Apple Podcasts

Bahasa Indonesia: Spotify | YouTube | Apple Podcasts

Chinese: Spotify | YouTube | Apple Podcasts

Vietnamese: Spotify | YouTube | Apple Podcasts

#startups #founders #venturecapital #SoutheastAsia #innovation #fragmentedmarkets #scaling #DavidvsGoliath #entrepreneurship #BRAVEpodcast