StreamTime Sports

Brazil is transforming sports broadcasting

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CazeTV’s disruptive approach to sports coverage has seen popular Brazilian influencer Casimiro given the keys to some of the world’s biggest sporting events for a unique alternative commentary. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Sergio Lopes the co-founder of LiveMode to explore how the Brazilian platform is reimagining sports broadcasting.

Talking points:

  • How does Brazil’s sports media market compare to American and European markets?
  • How has CazeTV approached broadcasting traditional properties like the Olympics, World Cup, and the NFL?
  • Why are influencers like Casimiro so impactful in driving younger audiences to sports?
  • How does alternative commentary like CazeTV complement traditional broadcast to build new fandom?
  • How CazeTV’s approach increases opportunities for advertisers?


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