In this episode of First and 12, we take a closer look at the 2025 Learfield Directors' Cup rankings and what they really say about the Big 12. With BYU as the conference's only ranked program, some are quick to criticize—but should these rankings even matter? We dive into the flawed methodology, explain why Olympic sports skew the results, and talk about how football-first leagues like the Big 12 are built differently than traditional "all-sport" powerhouses. It’s time to question what success really looks like in today’s college athletics landscape.

Keywords:
Learfield Directors Cup 2025, Big 12 rankings, BYU athletics, college sports rankings, Olympic sports bias, football-driven conferences, college athletics success, Learfield Cup explained, Big 12 performance, flawed ranking systems

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