We’re talking with Brent Reeves, a seasoned entrepreneur and trailblazer in tax technology, on the SALTovation podcast this week. Brent shares the story behind launching SureTax and how that journey led to the creation of his latest venture, CereTax.

We dive into what it takes to disrupt the sales tax space—from building agile teams to staying ahead of constantly shifting compliance demands. Brent breaks down how his approach to solving real-world tax challenges with smart, scalable tech has helped businesses of all sizes stay compliant and future-ready.

Join us as we explore the art of building tax software that not only works today but evolves with tomorrow’s complexities.

Key Takeaways:

• Brent Reeves details his entrepreneurial journey from SureTax to launching CereTax successfully.
• The importance of agile teams and innovative tax solutions in business.
• Understanding tax complexities is critical for effective software development and is why technology must adapt to ever-changing tax laws and regulations.

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