SALTovation: Making Sense of State and Local Tax

Brent Reeves, Co-Founder of CereTax: Balancing IT and Tax


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In this episode of the Saltovation Podcast, we continue our conversation with Brent Reeves, co-founder of CereTax. Brent unpacks the power of API-first architecture and explains why seamless integrations are critical, often solving problems businesses don’t even know they have.

Together, we explore key topics like audit readiness, the pitfalls of legacy systems, and the importance of building tax processes right from the start to avoid costly missteps. Brent also shares insights on the growing trend toward technology-enabled services, where automation is enhanced, not replaced, by human expertise.

Whether you're a tax professional or just trying to keep up with state and local tax complexities, listen this week for actionable takeaways in the ever-changing tax landscape.

Key Takeaways:
  • Audit readiness is non-negotiable – Proactive planning and smart integrations help avoid the high costs of relying on outdated systems.
  • Transparency is key – Clear, traceable tax processes are essential for audit success and ongoing compliance.
  • Saritax solves what you don’t see – Brent shares how the platform uncovers and addresses hidden pain points in automation and compliance.
  • Automation isn’t replacing people—it’s enhancing them – Expect a growing shift toward technology-enabled services that blend automation with expert support.

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