Brew Time

This is the Brew Time podcast. Brew-length episodes of content tips that you can listen while drinking your tea (or coffee). Plus, the occasional interview with people who are doing content differently. 

If you're new to the show, I'm Fiona. I'm a content writer for BCorps, Startups and independent businesses. 

Go and check out episode 2 with Jo Milmine where she talks about doing business without a website and not following what everyone else is doing. 

In this brew-length episode, I share my blog writing process with you so that you can start creating content that can be repurposed at speed. 

Listen and find out: 

>> What you should do first when it comes to writing your blog

>> How to write a great intro

>> What you need to think about aside from the writing. 

And if you want more from this podcast then check this out: 

The Importance of Blog Headings

Amy Nolan - VA Ink

Lorraine Williams - Lighthouse Proofreading

Connect with me on LinkedIn here

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Your About page is one of the most important pages on your website. Yet so many businesses make this one common mistake and it creates, well, boring About pages. 

It doesn't have to be this way. 

In this brew-length episode I cover: 

- The one thing businesses do on their About page that they shouldn't

- What they should be writing instead

- And why it matters to your potential clients. 

If you want to write a kick-ass About page that really converts, then bung on the kettle and listen to this episode. 

Links for you: 

Sign up and get helpful content worksheets every week.

But how do you know what quality content is? 

In this brew-length episode, I talk about how data can help you create better content. And improve your existing content.

In this episode I explain:

>> How to make sure you measure the right thing

>> How to do a content audit using your data in your Google Analytics and using tracking links on your social media posts

>> More ways to get an idea of what is working for you

>> How to create content that people want to read

>> How you can use data to tweak your existing content

All the links:

Come and find me on LinkedIn

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Brew Time newsletter

Extra things you might fancy reading:

6 basic metrics to track in Google Analytics

How to do more with less content

In this week’s episode, I’m talking you through three different ways you can repurpose your content. Listen below to find out how you can save time and headspace.

For 10 minutes of your time discover: 

>> How you can take the content you created, such as your blog or podcast and turn it into a newsletter.

>> The importance of headlines and subheadings as your main key points for repurposing your content.

>> How you can turn it on its head and use your newsletter to create a blog or a podcast.

>> The ways you can expand that content and make it richer.

>> How you can turn your main piece of content into several social media posts.

>> What will engage your audience. So they comment and start a discussion on your social media posts.

It’s all about saving time and getting your structure right in the first place.

All the links:

Come and find me on LinkedIn

Follow this podcast on Instagram

Brew Time newsletter

Extra things you might fancy reading:

The importance of blogs headings

How long it actually takes to turn your podcast into marketing content

Using a case study from Instagram account, Girls on Hills, I take a look at how you can leverage a social media platform and bypass the need for a blog.  

Show notes - the takeaways

>> Girls on Hills don't have a blog or newsletter so their social media works super hard for them.

>> You need to be 100% clear about who you are talking to.

>> Show your audience in your posts

>> Potential customers need to be able to find you. They relate to what it is you do.

>> How to get people spending with you on Instagram

>> Their packages are so clear and it's incredibly well-targeted.

>> Their content is aspirational and educational.

>> It's proof that you can do things incredibly simple.

All the links:

Come and find me on LinkedIn

Follow this podcast on Instagram

Brew Time newsletter

In this brew-length episode, I am chatting about SEO, or Search Engine Optimisation. This is what ensures people can find your website, or piece of content when they are using a search engine like Google or Bing.

Getting to the first pages of the search engine takes a lot of hard work. So I share the one tip that will help you bring your content to the top.

In this episode I explain:

>> What are backlinks and how they help build your authority online.

>> A different approach to building backlinks.

>> And how you can speed up the process.

>> How to naturally start collaborations with the businesses in your field that can help give your SEO a boost.

All the links:

Come and find me on LinkedIn

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Brew Time Newsletter

If you're waiting for your website to be built (or maybe you've built your business without one) then I've got ways that you can create blog content without needing a website. 

But if you do have a website - listen anyway - I cover how you can use these tips to repurpose your blog content and reach a wider audience. 

In this episode I explain: 

>> Why you might not need a website to build a business

>> What you can do if you're waiting for your website to be built and want to get content out there

>> How you can put out blog content without using your website 

>> Or repurpose your content to a wider audience if you do have a website. 

I give you three different ways that you can create content without using a website. And I explain how this can be a huge benefit for your business. 

This episode also comes with a big fat warning about building your content strategy off your own platform.

All in the time it takes you to have a brew.

All the links: 

Come and find me on LinkedIn

Follow this podcast on Instagram

Brew Time newsletter

In today’s episode, I want to chat about how to get more consistent in your blogging. Whether you lack inspiration or lack time, listen to this podcast for tips that will help you get organised and create a blogging schedule that you will stick to.

In this episode, I explain:

>> How often it’s more about lacking inspiration and lacking having a plan.

>> How to create a blogging schedule.

>> That consistency means turning up at a specific time, regularly.

>> That it’s important to find the frequency you are comfortable and happy with.

>> How showing up with good content is better than showing up every week.

>> That planning in advance will ensure you stick to your schedule.

>> How outsourcing the publishing of your blog could save you time and money.

>> The importance of treating yourself and your business as a client to meet your deadlines.

Often having that accountability to someone else is the thing that keeps you going.

All the links:

Come and find me on LinkedIn 

Follow this podcast on Instagram

Brew Time newsletter 

Extra things you might fancy reading:

How to find blog ideas to write about

How to create content when you don't have time

Alright, I've not been podcasting for long enough to have a proper say on it but I can see enough pros and cons of both podcasting and blogging to understand whether or not it will be right for your business. 

In this brew-length episode of the podcast, I go through blogging v podcasting to help you decide which format you should be using in your business. 

And look at the realities of both kinds of content. 

In this episode I explain: 

>> How long it really takes to create a podcast

>> The pros and cons of making podcasting your main piece of content

>> All the good stuff that comes with podcasting

>> Plus, the pros and cons of blogging for your business

And I talk about how you can decide which is the right format for you and your business. The reasons you might find blogging harder. And the benefits of blogging over podcasting. 

So if you're wondering which is the better marketing medium for your business - blogging or podcasting - this is the episode for you. 

And what you need to do no matter which format you decide to use.

All in the time it takes you to have a brew.

All the links: 

Come and find me on LinkedIn

Follow this podcast on Instagram

Brew Time newsletter