In episode 8 of the Brew Time podcast, I talk to brutally honest PR Kristel Valaydon about how she does content differently. And why she gets strategic about her content to focus on the right customers for both her business and her clients.

In this podcast we discuss:

• The importance of building a community and making that the basis of content and PR.
• When you need PR and when you shouldn't do PR.
• What Kristel has learned from 10 years of running a business. Including working with rebels and misfits.
• Taking a strategic approach to online comms.
• The key things you need to know before you hire a PR or comms expert.
• Why the formulaic approach to marketing isn't going to work for you. And what you need to do instead.
• Why digital PR is an integral part of the PR package
• Why you need to get your internal PR right first before you work on the media relations.
• Transitioning onto a plant-based diet and how the way you live your life can impact your reputation.
• Small Business Chat on Facebook Live - Weekly Live with co-host Karen Black. Using lockdown as a trigger for taking a chat with your business bestie online and helping others with that.

Then we go full circle and talk about how all of this comes around to creating a community again.

Plus, find out Kristel's big tip for creating consistent content

And Kristel's answer to the Big Brew Question. 

Links you'll need: 

www.kvcomms.com

Connect with Kristel here:

Facebook (and home of Small Business Chat)  – https://www.facebook.com/KVComms

LinkedIn - https://www.linkedin.com/in/kristelvalaydon/

Instagram - @kvcomms

Take action from the tips in this episode with Brew Time help over here. 

Grab your brew and listen in to the pros and cons of batching content. 

It's lockdown time again which means juggling life and work like never before. Surviving means riding the wave of content-batching and making life easier. 

But is batching content always the right thing to do? 

And is there another way to save time while also making sure you engage with your audience? 

I cover the ups and downs of content batching in this episode. Listen now. 

Sign up to the newsletter here: https://substack.com/brewtime

Victoria Tretis is a coach and mentor to ambitious virtual assistants. And she's also a podcast host and bad-ass content creator. 

In this episode we chat about: 

>> Learning to run a business and how to adapt it as you go

>> Changing your content to attract a different kind of audience

>> Making a commitment to your content and therefor your audience

>> How to create consistent content and keep up the energy. 

>> Why sharing your personal life can work and how to get the balance right. 

>> How Victoria went from feeling vulnerable about putting her name out there to having the confidence to be herself. 

>> Using your menstrual cycles to plan your work and be your most productive

>> And how giving something back can start with saying no. 

Plus, Victoria tells us her one big tip for anyone wanting to do content differently and answers the Big Brew Question. 

Listen now to find out how to bring unfiltered honesty into your content and do it on a regular basis. 

Links for further reading: 

Brew Time Podcast site

Victoria Tretis

Confidence Kick-Start Bundle

More-Than-A-VA Training

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Period Power -Maisie Hill

If you are going to improve on the content you create and get better at what you produce, then you need to start critiquing your work. 

In this mini-episode, I look at how important feedback is to creating any content. 

And why you need to critique your work before you set it free into the world. 

It can be part of the editing process, but should always be part of content-production. 

I also look at ways you can critique your work, from the luxury of time to do it in-depth to when you're on a tight deadline. 

Listen now and get a quick-editing win for your content in this episode. 

Getting your content marketing right as a startup can make the difference between being found by your ideal customer or lost forever in the noise. 

In this episode, I chat with Ellie Busby, founder of vegan tech startup, Vojo.

We discuss: 

• The genesis of her app, Vojo, which is designed to help people transition in the most healthy way to a plant-based diet. And why personalised nutrition is the way forward for a healthier life.

• Living in Germany during lockdown and how having an online business can give you that freedom.

• Why she uses SEO and Facebook over other content marketing options. And why it's important to do what you enjoy.

• The power of a community on social media to sell a tech startup. Plus why being part of a community online can help you make a sustainable change.

• How behavioural change can nudge people to make a lifestyle change and why that can have a positive impact in the world.

• Why leaving the world in a better place than how you found it is the best thing you can do within your business.

• Taking out the sciencey bits from content and removing yourself from content to help people understand it better.

• The importance of structure to your content so that it stays relevant for longer  

• We discuss the difference between vegan and plant-based and why this shouldn't matter.

• And why language matters for encouraging behavioural change.

Plus we look at why women in tech is the new 'girl in the band' and the science around which way around you should make your brew. 

Sign up to Vojo's veganuary challenge here: https://vojo.health/veganuary-2021

Get the Brew Time newsletter here: https://brewtime.substack.com/

Vojo on Facebook

Learn how you can save yourself heaps of time by creating less content. 

In this mini-episode I cover: 

• Why we need to make less content
• How we can do this
• And a quick tip to save yourself time (and maybe not even create a new blog for five weeks)

I'm joined in this podcast by Jo Milmine, award-winning podcast host of Shiny Bees and business coach from Business Without The Bollocks. 

Jo joins me for a brew and we discuss: 

• Doing business without a proper website
• How using a previous career can help with your content
• Why your hobbies can help attract the right customers.
• Being yourself and not trying to do what your competition is doing.
• How to use a podcast to market your business
• Why not doing as your told can work for you and marketing with less content is a strategy that can work.
• Building an audience that is engaged and committed to what you sell.
• Giving people what they need is more important than giving them what you want.
• And why not following the rules and even breaking them can make for great content that converts.

Jo Milmine consistently puts her values and ideals at the heart of her business and that gives something good back to the world.  

And we have a debate on the great British brew.

Listen to Jo's podcast here.

Join the Business Without the Bollocks Facebook Group

Sign up to the Brew Time podcast newsletter here. 

Because the world needs another podcast, right?

Okay, I reckon most people churn out content without thinking. Or because you think you should do. So I want to show you that there are businesses out there who are doing content differently.

This is the first episode. It’s kind of a preview. You can skip it and go onto the juicy interviews if you like. Or listen to my lovely Yorkshire tones. It’s up to you.

But if you want to get a quick action each week on your content, sign up to the podcast updates below where I’ll share a tip from my guest or my years of content experience.