Brian J. Pombo Live

Thoughts on system based content marketing and the value of interviews and getting your ideas and thoughts out on recordings.

https://www.youtube.com/watch?v=FjulrjknPaY

Transcription

System based content marketing.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about how to become more system-based by using content marketing as a measurement, as well as a function I should say.

Now, let's talk a little bit about what this is. So I've got three pillars that make up my business, and that I normally look for that these are the things I look for in a business, they're also the things that I tend to focus on when building a new business or in helping an existing business to go further.

One is relationship reliance, meaning that there is a reliance on relationships within the leadership of the organization, but also within the business itself. So a huge piece of this is one on one interaction, but also, that you have some type of system behind it, which has built-in relationships.

So whether that be an email list, whether that be a direct mail list, whether it be a telephone list, I mean, there's a million different ways that you can quantify this, but really that you have that backing, that list of customers that list of fans and so forth, that's a big piece. So relationship reliant is one of them.

Another one is being reality grounded, so that the business itself and the leadership have been reality grounded that they haven't made decisions based, at least solely on that they haven't been basing them solely on emotions, that they've had some reality behind it both of data and facts and intuitive reality, you know, people with their heads on straight and paying attention, and taking things where it needs to go when it needs to go.

And the third thing is what I want to talk about today is being system based, is that you have some type of system, like I said, a relationship system.

But also beyond that every piece of the business that is relatively predictable, that doesn't need to change is set in place as a system. It's something that you can move people in and out of. But the system stays true, it continues to grow and build in a very predictable manner.

These are huge pieces of building a long term, large, healthy business. How do you go about starting that process, though, I was talking with a friend of mine, this afternoon, and helping her. And we got off of the topic of business. And we started talking about basically a new venture that she was looking at building up, and how she would go about laying that out.

And she mentioned that she had tried before to write it all down and to organize it in that sense. And I said, Have you thought of basically having an interview done, you know, I can do it, or someone else can do it, but basically interview you and ask you the questions because you're good at talking.

And she said, Well, that makes perfect sense. So we've done similar things before with her. And she said that would make sense to be able to do that.

So is a quick tip tonight is if you're looking to build more systems, find the person that knows how things should run is either they're in it, or they helped build it, and sit there, and if they can't lay it out point by point for you. Pull it out of them.

You know, just start interviewing them. Ask them about each and every step, ask them about how it came about.

Talk to the other people that were involved, and what their thoughts are on how the system currently functions ...

In case you missed it, we lost a great comedian this week in Norm MacDonald. Brian shares his thoughts on a very funny man.

https://www.youtube.com/watch?v=9u8pufepFz0

Transcription

Shtick like Norm.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today it was announced that Norm MacDonald, comedian extraordinaire, famous for his time on Saturday Night Live, his television show Norm, many other accomplishments his movie Dirty Deeds.

I mean, he's done a million things that he's passed away from cancer at an early age, I believe he was 61. And it's a funny thing with comedians, I don't always feel as attached to comedians, as everybody else does necessarily, and entertainers in general, I don't connect with all of them.

Norm was one of those that was interesting because he was somebody that I did connect with it early on in my partial career as a comedian and writer and comedic actor. I guess you could say that he was one of the early ones that I would watch on Saturday Night Live and paid very close attention to how the jokes were delivered.

He was a person also who studied the art and a lot of people refer to him as the comedian's comedian. He wasn't as wildly popular as a lot of the other people that he surrounded himself with. But most people who have a comedic tendency, have huge respect for Norm McDonald. Because of what he was able to accomplish.

I just wanted to point out one little thing that you can use in your business, especially in content marketing, one of the things was just one of the lessons that norm did on a regular basis. And you can see it in his work on Saturday Night Live.

So on Saturday Night Live, he played a lot of characters, he did a Burt Reynolds impression, the absurd impression really wasn't Burt Reynolds. But for some reason, everyone went along with that.

But when you can create those type of characters that always has an effect, but the most famous thing he did was Weekend Update, which is the regular news program, a satire news program on Saturday Night Live that's been on forever, and where they oftentimes will pull a piece of news out, and then make a little joke about it, or create an absurd piece of news and put that out there.

So he would do odd things that no other host of Weekend Update had ever done. One of the things that he would do is he would pick an absurd statement and he'd repeated every week, in a very odd way.

So one of the first ones he did was this con, he'd say, or so the Germans wishes to believe. And he saw he would say a piece of news that wasn't funny at all. They turn in the camera would grab him from a different angle and say, or so the Germans wishes to believe. And he'd hold it.

Then there was odd laughter because people didn't understand what it was. But when he repeated it over and over and over again, it became a joke unto itself, because it made absolutely no sense.

Like he said, himself, it's a non sequitur. He had this non sequitur humor, meaning it was something that didn't go anywhere. And it was funny because it didn't go anywhere, because it had no reason for being there.

He would do this with little sayings. He said, he would say, you know, which proves my theory Germans love David Hasselhoff, and he'd say it in odd times. He bring it up every episode every week.

He used these terms, he get obsessed about one thing, like this was during the OJ Simpson trial, and so forth. And so he'd make a joke about OJ Simpson, being a killer on a regular basis,

Value of having activities scheduled to help you get projects done.

https://www.youtube.com/watch?v=n7vGc4XV7x4

Transcription

Schedule growth activities.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I got a haircut, okay. It's a funny story about my haircut.

And I've discussed it before I cut my own hair. So not only do I cut my hair, but I also cut my two sons' hair, I cut their hair also, okay.

And then it's funny how I ended up doing this, it was one of those things where I never liked having to schedule my time to go into town, to find an open barber to go in to go through the whole hassle of sitting there waiting in line to get your haircut.

Sit there, make chit-chat with the person go through this whole rigmarole. It's just I never liked it.

I never liked it ever since I was a kid. Well, when I was a kid we had a lot of really decent barbers for very little, they didn't cost much.

And so I liked doing that but I've never been able to find a barber in this area that I was really super fond on. So I started cutting my own hair years ago, and have kept it up. Another thing is I figured because I was a cheapskate, I would cut my hair more often.

If I didn't have to pay for it, I could just you know, once a week, every other week, whatever, I'll just go through cut my hair, well, it's a little bit more difficult to cut your hair than that in most cases, at least with my hair, my hair is like wire.

So it's not the most manageable and you got to cut it just right otherwise it doesn't work. And even then I it oftentimes does not look that great after I'm done. It grows in and it works out fine. But it's not the best.

And so it's one of these things where I don't cut my hair. As often as I would probably if I had someone else cut it if I found somebody that I liked and could go back over and over again.

But I still keep doing it and but it really comes down to being lazy.

When it comes down to is I don't…because it's all available, you know, I'll do it when I do it. And I put it off and put it off and put it off.

So what's this have to do with business?

What's this have to do with all the things that we talk about here on a nightly basis?

Well, here it is, I find that I don't do things that I don't want to do and will put them off indefinitely as long as I possibly can. Except on two occasions.

Number one, that I schedule it.

The second piece of that is if someone else is depending on me if I've scheduled it with a second person if I have someone else tied to it. The only other way that that happens is if I build that daily habit, well, I'm not daily going to cut my hair.

Then most things you don't do daily, you don't, you can't necessarily make a daily habit out of everything. It's a great thing to do. And we've discussed that here before, but you can't do it out of everything.

So when it comes to cutting my hair, really, it would be helpful if I just pay someone to come to my house and do it. And it's all in the schedule. And it's done. And it happens every two weeks or every month. And it's just like clockwork, it just happens, I would do it, it would get done. It wouldn't be something that I would enjoy as much as doing it myself.

But on the same end at the person was good. And they were quick. I'd be a-okay with it. And it's like that with everything I've ever done in my life.

Reviewing Matthew Kelly's book, The Dream Manager and touching on people's need for purpose in the work they do.

https://www.youtube.com/watch?v=i0ZaLK8NwC8

Transcription

Business book review, The Dream Manager by Matthew Kelly.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I am a business investor who I have these talks on a nightly basis. And so most of the time, it's me talking, sometimes I'll have someone with me, sometimes I'll have someone that I'm interviewing, and I'm hardly doing any of the talking at all.

Tonight, I wanted to talk to you about The Dream Manager.

This is a good book. It's a short book, it came out in 2007. And it's one of these that I had never read. I don't think I'd ever heard of it, honestly.

I may have heard a podcast, I believe it was a podcast where I heard Matthew Kelly being interviewed.

There was made mention of this book, I looked it up, I put it on my wish list. And it was just one of these things that eventually I knew I'd, I'd want to purchase. Finally, I ended up purchasing it quick read, it's a really nice read, it's one of these books, if you've read many business books, it's one of these that takes the area of creating kind of a fictional story, to be able to teach the lesson.

The whole concept is that a person in the story is working at a company and trying to overcome the tuition issues with just the fact that they can't keep people in the workplace, which is funny, because it's something that's affecting everybody right now.

They can't keep workers on.

It's a janitorial company and he starts going through how he has this concept of creating a dream manager, having somebody that is hired directly to the company, that their only job is to work with all the employees and see if there's anything that they can do to help them achieve their dreams.

Dreams, what's a dream, right?

It defines it, it goes into it of anything that people are looking for, in the future, you know, anything that they're looking to get out of life, any places they'd like to travel to any things that they'd like to have any careers they'd like to have any experiences they'd like to have.

It's stuff that we all have, but we don't talk about very often, we don't want to get our hopes up. We don't want to overthink this, we may think we deserve all these different concepts.

It's very common in employment circles, if you're employed if you're an employee, you're not going to have a whole lot of people and there goes my book, I'll talk to you about that in a minute.

But you're not going to want to talk to people about where you'd like to go. And a lot of times people will laugh, a lot of times it will seem, you know, outrageous that you would ever want anything like that.

It could be something as simple and as common as owning a home. But if you're making the salary of a janitor, you may not feel like you ever have the ability to do something like that. So they talk about that.

And they talk about the transformation that happens to this company because they start paying attention to each individual's dreams, and helping them to come true in the simplest ways, you know, helping them to budget where necessary and actually map out how long it's going to take for them to be able to achieve what they want.

If it's a financial goal, or a financial-based goal if they're looking to get into I don't even remember all the examples.

A look back at Sep. 11th 2001 and the importance of looking for valuable lessons and understanding during tough times in life.

https://www.youtube.com/watch?v=8klBcuNqP6A

Transcription

Tragedy isn't.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Unlike our normal, regularly scheduled program, this is not necessarily going to be the fun and laughter time, but I want to hit on something very serious that goes along with the serious attitude.

So today, I'm recording this September 11th 2021. This is 20 years past the original date, have one of the worst losses of life all at one time of civilians in the United States ever, possibly in the world, all at once, in a very short span of time, lost over 3000 civilians in an act of war.

At the time, I remember was a very clear understanding that a lot of people referred to it as a tragedy right away and wanted to kind of wallow in the woe is us how horrible and it was horrible. And it should be recognized that it's horrible.

But in the same end, it's a call to action. And there comes those points in your life, whether it's a world-changing situation, like September 11, was whether you're old enough to remember it or not.

There are these world-changing situations that can hit you hard. And then there are personal situations that hit you hard, I'm going to talk about two of them real quick.

The first one happened to me earlier in the year 2000. And I had just recently moved away from town away from my family, a good three hours away…two and a half, three hours, and was off on my own going to college for the first time.

Through a whole series of events that I've discussed before. There was a huge mix-up with the people that I thought were going to be joining me and all these future endeavors that we had all got flushed down the toilet pretty quickly.

Now what ended up happening out of that is I found myself in a town that I really didn't want to be and going to a school I really didn't want to go to, for a degree I really didn't want, for a future that was quite unknown to me at the time that I thought had I had figured out previously.

But everything kind of went down the toilet and so I was left with a scenario.

It was a call to action.

But I knew that there was a reason why I was there at that point at that time. And because of that scenario, I came in contact with somebody through a very thin thread and changed my life very quickly.

This is a six-month period that I happen to be in this one spot work in this one particular job when a complete stranger came up and change my life. Fast forward a little bit, and not long after that, a few months later, I ended up moving to Sacramento, California. And ended up going in a new direction, trying out some new things.

My world had been rocked but I wasn't quite sure to what extent ended up working in the tallest building in Sacramento, which at that time may still be I'm not sure the Wells Fargo building, downtown Sacramento and having a blast having, a very good time doing something very new, working in a very different environment for one of the largest law firms in all Sacramento and having a really good time and then and really not knowing what was next.

I had a past, I had ideas of what things I could do, but not really sure where to take it next. Then September 11 happened one morning. I was used to waking up a little later in the day.

Because I had a job that didn't require me to be in super early I w...

Brian talks about a recent inspiring video Joe Stout from Mt. Capra put out about helping those in need who are being forced out of jobs because of vaccine mandates.

https://www.youtube.com/watch?v=6Sc1YnR2U8o

Transcription

Take a stand?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Who is this?

This is Joe stout, from Mt. Capra Farms. And he just came out with a video when I took the screenshot was four hours previous and he has almost 800 views so far and with the title United Against Tyranny on it. And what's this all about?

Well, Joe owns a family farm that puts out goat milk and a whole bunch of products that have to do with goat milk, you get to hear my interview with him from a year or two ago, over on OffTheGridBiz.com and Joe's a great guy, really interesting business story, he has a really unique perspective.

Here is a video that is going to be very controversial, it's going to get a lot of play because of it. I'm not going to jump into this and take a side right off the bat or anything, but I want you to think about it, regardless of where you stand on the vaccination issue.

So the President of the United States came out for those of you outside the country president came out yesterday, I believe, and said that what they'd like to do is have a countrywide mandate, where people we're not going to be allowed to work for the federal government unless they're vaccinated.

This has caused quite a stir, Joe gives his point of view on it, and is very clear about it. And it's taking a very strong stand about how this is a tyrannical point that the President has made.

That what he's going to do to help fight it for what he can his offer 40% off and we'll go and watch the video, he's offering a whole lot to people who are going to be put out of work from this or from the situation having to do with the whole COVID mess.

So go check out I want you to watch this video.

So this is a video telling you to watch a different video. Because I want you to think about how your business can use this. It's important to know when and where to take a stand, it's important to understand where your audience where your potential customer base stands on issues, and whether that's in line with you.

And whether you're okay with it not being in line. Is it worth it?

Is it something that you should do or not do?

These are questions you should have. What are the advantages of taking a stand?

You think, well, I'm going to turn so many people off, I'm going to push so many people away. Yeah. But the people that you are attracting will be more attracted to what it is that you're selling, and more attracted to what it is that you're offering in terms of philosophy in terms of everything that comes along with your brand.

If you take a stand, if you are willing to take a stand to be clear about it, and not worry too much about the outcome, you'll have a positive outcome. And so that this is a really cool thing that Joe's doing.

In fact, I don't care if you're on the opposite end of the spectrum, you should take a stand. Also, it's important to get out there and say what you think and for people to be able to voice their opinions back and forth about these issues.

I think it's a good thing and I think it's especially good for business owners to get out there and take a stand on one thing or another.

Yes, you may have a business where it doesn't fit and it's okay.

Thoughts on differentiation to help you stand out.

https://www.youtube.com/watch?v=MaNtNPS2OS4

Transcription

You define you?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Quick idea tonight. But it's an idea that's I've been bouncing back and forth with for 20 years, honestly. And it reminded me today of where a lot of it started.

So when I was younger, just starting out in a lot of my business adventures, I found that I got really good being that I kind of got trained up by some really sharp people.

But I got really good at budgeting and getting my finances in order, and then helping other people do the same thing. And so I was able to do it with multiple friends, including who would someone who would end up becoming my wife and it was just a very interesting situation.

And I was looking for, well, how would I define myself?

Well, but I call myself and I landed on the idea of calling myself a financial consultant. And depending on where you live, that's either legal or illegal, I think based on, you know, I know definitely being called a financial advisor is a very specific thing that not just anybody can adopt that name.

So there are specific deals with that but where I was living at the time, and what I was doing, I don't think it was against the law to go by that name. I had business cards printed up and I called myself a financial consultant for many years.

It worked out really well it allowed me to go in and talk to a lot of people I wouldn't normally get to talk to and hit people really where I needed to hit them in terms of having the right conversations right off the bat, which is what I found just about all business starts with a conversation of some sort.

Maybe it's you starting a conversation widespread on social media or advertising online, but it's all a conversation of some type. And the more the closer you can get to an actual conversation that you're having with the person, I think you have a deeper tie with that person, and goes much beyond just a consumer product, back and forth relationship.

I wanted to point out that I had to come out, come up with a designation because I wasn't sure of anybody that did what I did. And I wasn't sure what they call themselves.

I kind of had a meeting, make it up but making it up, did give me a chance to start conversations with people and it served a purpose for a good period of time until I was able to transition into something else.

But I want to make a point about defining yourself, don't let yourself get pinned in I'm not just mean to you as a person. But you also as a business, okay, when it comes defining your business, don't just get pinned into an industry, or an idea.

I was in an idea that's already solid that already has something behind it a title that already has the prestige or whatever tied to it.

I was on a webinar tonight and earlier tonight. And somebody was on there.

And so what is this all about?

Tell me what industry?

What's going on here?

And the person just had to be able to place everything into a box. And because he wasn't able to do that right away left the webinar in a huff.

I'm like, well, this was a person that was not really pre-set up properly. And that's a whole nother conversation that we can have. But it also came back to mind.

It's like everyone feels like they have to put you into a box they have...

Value of having reference books around to help support content creation.

https://www.youtube.com/watch?v=pXWQX0Ka-cs

Transcription

Using reference books in your business.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Kind of an unusual setting here tonight. We're in Southern Oregon and during this time of year, over the past handful of years, we've dealt with a really interesting phenomenon. And that is the forests burning to the ground and just covering us with smoke this year has not been horrible. But it still has been existent.

And you can even see now it's still a little bit hazy back over here. But it can get to the point where you just don't want to be outside at all. And so right now, it's a little bit different, the winds had changed a little bit. So I figured a little bit of change in atmosphere for us, as I meet with you tonight, I want to talk about reference books.

Oftentimes, when you start getting into reading, you may lean toward just books that have a beginning, middle, and end. And you know, very specific things that you read them, you're done, you put them away, if you really like them, you may keep them around.

Or you'll sell them or or or toss them to Goodwill or whatever I would highly recommend look for another type of book on top of those books, I highly recommend looking for books that you could use as reference.

Reference material is extremely useful, especially if you're in the area of content marketing. Because in content marketing, you will always be searching for a new way to talk about the exact same thing you've talked about a million times before.

And so I got random books that I go to, for ideas, and random books that I go to for, for different uses.

For example, here's one that I found, I don't even know how I ended up with this book, I didn't buy it. I think my wife may have bought it years ago, it's still in pretty decent shape. It's called, Blueprints for Success Networking, 150 Ways to Promote Yourself.

Now I'm not necessarily, you know, over the top one-on-one network or anything. But this is one of those that every single page has a separate way to be able to promote yourself, which is another way you can do with any type of marketing.

Yeah, let me see here.

I'm just opening it up to random pages here. Number 62, benefits to the audience. What benefit do you provide the audience, people should listen to you because you have an important message that will help them improve their business or personal lives, they are for no other. They are there for no other reason. Yes, they will attend out of sheer interest but these people also have….

So this is dealing with when you're speaking and so forth, and keep in mind specific things. So there's, you know, that says 150 different ways of promoting yourself, and some of them are within other ways of promoting yourself.

But it's one of those that you could go to any page and come up with a completely different idea that you can either talk about, have an opinion on, be able to reference back to what you're doing, or actually put into use.

I love books like this very simple, very straightforward, not the type of thing you read, read front to back, one of those things that you pick up from time to time and read a little more and get maybe something else.

This is another one. And I know I've talked about this here before words that sell an excellent book, especially if you are writing any type of advertisement,

Are you a directions first type of person, or do you throw them aside and just figure it out on your own?

https://www.youtube.com/watch?v=EXDjPnMdXlU

Transcription

Know your tools.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I took a class today, I took a class online. And it is not the normal type of thing that I would do. I'm the type of person that never reads directions, okay.

I want to figure it out on my own. And when I get stuck, then I'll go back and I'll look at the directions. I may peruse if it's got really nice pictures, I may look at the pictures first. But for the most part, I don't read directions, I like to work my way through things in the dark.

I don't know if it's a personality trait or cognitive behavior or what but it is something that I do.

That being the case, when it comes to software, I'm very similar. So I will get a new app or a new piece of software and I want to try it out, I want to see how intuitive it is I want to see how well I can figure it out on my own.

Every once in a while I come across a piece of software that I know can do more, than what I'm using it for. And especially if you're paying for the darn thing, you should learn how to use it, especially if it's something you're going to be using on a daily or weekly basis, you should know how to use it from top to bottom.

So I started working with a piece of software called contact mapping, you can go look it up, it's like contactmapping.com. And this isn't the plug for the software, I'm not an affiliate for them or anything else, at least at this time.

Maybe in the future, because I enjoy the software but I could tell while using it that I don't fully comprehend how to use it to its full extent. There are some pieces here, I'm not quite understanding fully, I got most of it.

But there was still that there's still a good 10% that I wasn't wrapping my head around.

So I went and I took the beginning course, the course that you're supposed to take in the beginning, showing you how to use it right. And I was so happy I did, it was so helpful to have somebody walk through step by step and show most of the stuff that I already knew.

But realizing that I was using it right was good to see. And also hit that 10% of the area that I did not know existed did not know quite how to run it did not see it even on the screen to click on so forth.

So having gone through that I can definitely say I recommend you go back, don't do this on everything.

Don't waste your time on everything. You don't need to be learning how to use every piece of software, especially if you're a business owner, especially if you're running things if it's not something that you're using daily, there's no reason to go back and do this type of thing.

This is actually a piece of software that I wanted to learn how to use on a daily basis for a lot of the work that I do, I need to be in constant contact with a lot of these people in my life. And this was a great way of going about doing it.

I want to learn how to integrate this better. Either I need to learn how to work it or I need to quit paying for it right. So that's what I went about doing I recommend you do the same thing, whatever it is, either quit paying for it, quit wasting your time with it, or learn how to become initially proficient in it.

Just a quick little tip from me to you for whatever it's worth. If you want some larger, broad-based strategies that you use in your business,

Times moving y'all. If you have a project or a dream on hold, now might just be a great time to get started.

https://www.youtube.com/watch?v=NK8cXmk34ME

Transcription

Start now, time's ticking.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I just heard today….well, let me start over. I have a list, and it's not all in one place, multiple places, I've got several notes on my phone, notepads full of things that are part of my unorganized way of working. That and I have this list that spread out all over the place. And a lot of it's still in my head that needs to get down on paper of the people that I'd like to meet and interview.

Up until now, it's been this far distant concept of, how would you ever meet these people? So and so and so on so forth.

And something hit me today, I was doing a little bit of research and found out that one of the people on my list passed away in May, and I wasn't aware that he had died.

But he was one of these people and kind of an icon of an industry that I was interested in meeting. I wanted to see what he was like in real life and be able to have a one on one conversation with them and go from there.

Many of the people that I've had a chance to interview via podcasts have allowed me I've been able to start pull friendships off of that and be able to grow it from there.

If nothing else, I've opened a door that I can go back to it anytime Hey, I'm Brian, I interviewed you for such and such a, there's a doorway open there that I have that wasn't there previously. So it's been really useful as far as that goes. And it's one of those things where I want to reach out and meet these people.

I've done it in different parts of my life. I've talked about this before about meeting heroes, I've gone out and tracked people down and just see if I can get hold of them. If you haven't done this, I highly recommend you do it.

What you have to prepare yourself for is the fact that they are not exactly who you think they are.

They might be who you think they are. But they've got more baggage, they're more human, everything else. And I've done this on a number of occasions throughout my life.

I've always been happy I did because it allowed me to see things for what they are. It allowed me to stop putting people on pedestals and to just realize that we're all just people.

That you would think that'd be disappointing, but it also brings to life, and brings to light the idea that if they can do it, we anybody can do it, you know, it's available that life is available to anybody. And including in this scenario.

So in this scenario, what I found is, over the last handful of years started doing podcasts, start interviewing people, and interviewing people at a distance, especially using zoom, you'll notice so many, especially during the pandemic of 20 and 21. People have been using zoom to produce podcasts because people clinic be one on one with each other, it was extremely difficult to.

And so that opens up the whole world to you, especially since so much of the world knows how to use that technology where they didn't a good two years ago. So exciting things happen ahead.

But it's also this little push, finding out that this gentleman died, and at a relatively young age, find out that he died and knowing that times ticking I don't know if I'm going to do it, I got to get it done.

That's the whole idea for tonight is just if you've got something that's right there on the tip that you h...