Brian J. Pombo Live

Do Youtube views matter for your business?

And if so, do you know why?

https://www.youtube.com/watch?v=c35orYhN988

Transcription

Do YouTube views matter?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I've got a really good comment from two days ago from the YouTuber known as Stick Quotes.

And Stick Quotes says, Why you videos so less a viewer?

And this is a question I asked myself often, why me videos so less of viewer?

And the answer may surprise you. It really comes from intent.

I want to be serious about this, okay?

It really does come from intent. If I wanted more viewers, I actually know how to get more viewers.

And the quickest way I'll tell you just straight off if you're honestly looking for more viewers, which I don't think you should necessarily be. But if you are looking for more viewers, if you're looking to just get those numbers up, there are two major ways of doing it.

One is the straightforward way, which is to pay YouTube to show it to more people. And specifically, I would highly recommend showing it to the right type of people, the people that are going to matter more to a larger goal that you're after, rather than just more viewers.

But there's the sideways way, which is to pay companies to put your video in front of viewers, specific viewers, to get your views up.

That way is a little bit iffy. As far as YouTube is concerned, I've never done it. There's a whole movie basically about it called, Fake Famous, which I did a video all about which you can watch, I'll include a link.

If you don't see that link, you can always go to my website type in fake famous, that's BrianJPombo.com. You type that in and you'll find my review of that. That really good documentary.

But aside from that, I highly recommend that you not make the number of views your goal. And with that, you may end up with a lot of views.

But it's going to be a side goal, it's not going to be the main goal, the main goal, you have to determine what that is. It shouldn't be view-related because, well, unless you're merely looking for a one-time source of income via YouTube, which you might be the only reason why I would ever recommend you going for views.

Even in that case, I wouldn't say that views are going to be your best bet your probably subscribers are going to be your best bet. But even then I wouldn't recommend you put that as a goal to just run off of YouTube.

Because you're completely putting your entire future in the hands of one company to determine at any time whether they feel like it or not, without needing to tell you why they can get rid of you.

They can wipe you off the YouTube map. It's not just YouTube, it's any social media outlet that you're looking to become the king or queen of not something I recommend making that your goal.

I'd recommend setting up a side business that can use YouTube as a source for viewers that can use YouTube as a source of customers that can use any social media to be able to reach the type of person, your ideal person to reach them.

And then viewers if they grow great. What matters is Who are those viewers and what are they doing because they're viewing you.

Now, I don't have a lot of viewers elite currently, you can go and look at my most popular posts. And my most popular viewer-viewed videos are relatively low in general,

Brian talks about his free book, that you can get for free at the link below.

Free Copy Here - https://brianjpombo.com/amazonbook/

https://www.youtube.com/watch?v=O8ttTS9rJt8

Transcription

Amazon Proof Book, a free business book.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I wanted to mention this book because you may be looking for a free copy and you may have typed it in wrong. Or at least there's a better way to find it, go to AmazonProofBook.com. Make sure you type in the whole thing, without any spaces, AmazonProofBook.com.

Put it right above, at the top of your browser, where are the addresses where the.com is at, click in there, delete what's in there, and put in AmazonProofBook.com and click return that will get you directly to the website.

The reason why I'm doing this video I'm going to tell you about right now. But if you happen to be looking for the book go straight there. You can also find a link in the description if there's one wherever you're watching or listening to this.

So click on that link, go to AmazonProofBook.com and get your free copy of, 9 Ways to Amazon-Proof Your Business, which is the book that I wrote.

So let's talk about why I'm doing this video.

Because there's an interesting story behind this. I put this book out a year ago today, not today, a year ago this last month. And so it's been out for a while, we get a lot of attention from it because I promote it on my daily podcast here on Brian J. Pombo Live.

And it's a funny thing, I found the other day that it doesn't show up the best in the search engines because I haven't played the entire search engine optimization game, which is what they call SEO.

It's a good lesson to learn. If you're trying to get people to go to a certain place not only do you have to repeat it over and over and over again, you also have to guess at where they're going to end up that if they type in the wrong thing, or if they don't type it in perfectly. So if a person goes through, and if you got a multi-word URL like AmazonProofBook.com.

A lot of times people will go and type that in, especially people who are not as skilled when it comes to the internet or searching for things on the internet. And they'll type in each individual word, especially if they heard this on a podcast. All they remember is the three words Amazon Proof Book.

Now technically, that should get them where they're going. The problem is, Amazon's a very common search term. And the book is a very common search term, especially in relation to Amazon and Proof just throws everything off.

Because a lot of people have proofs of books that they're trying to get to Amazon to add to their Kindle publishing program. And so there's all this mess that happens if you just type in those three words into Google, what I wanted to do is see if I could take advantage of that a little bit by titling one of my episodes.

Because I found that if you have a podcast if you have a regular piece of content that you're putting out on a regular basis, and you're hitting all the main places, you're hitting YouTube, and LinkedIn, and all these major outlets, and you have a podcast that is going through all the different directories, you have the ability to take advantage of keyword phrases pretty well.

So I'm hoping that over time, this video or this podcast episode, or this article that you've stumbled upon, is because you typed in those words.

Brian talks about a book on places to go in Southern Oregon, written by some dude named Richard Emmons.

Checkout Interview with Richard here - https://grantspassvip.com/richard-emmons-josephine-county-eagle-joco-eagle/

https://www.youtube.com/watch?v=gaIAmITVDc8

Transcription

Personal experience not necessary.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We talk about business concepts here. We talk about principles, strategies, and tactics that you can use.

And one of the most hotly debated topics that I hear over and over again, especially in the expert arena, is the concept of people teaching what they have not gone through.

I have a very interesting perspective on this, I think, and I'm gonna give you a great example.

This is a book by my friend Richard Emmons. It's called 52 Things To Do in Southern Oregon.

Okay, Richard's a marketing expert. There's a reason why he put this book out.

It's an interesting thing.

So I live in Southern Oregon, so does, Richard. And he mentions why he came out with this book on this podcast on this very specific interview that I did with him with Grants Pass VIP, on my local-based podcast.

I'm going to have the link in the description. So go check that out to be able to listen to why he put this together. But this is a very simple book, it's a very interesting book. And it's nothing more than a list and descriptions of things that you can do in Southern Oregon, and just kind of the top ones, and it's got links to special sites.

It doesn't have a whole lot of pictures or anything else. It's just it is what it says it is, it's 52 things to do in Southern Oregon. And so if a person were visiting here or moving here, it's a great thing to be able to pick up.

I like having it because I've flipped through it and there's a whole bunch in here that I that, that I and my family have never done. We're always finding new things.

So anytime we get something like this, plus he sent me a free copy because I advertised in his newspaper.

So this is a great, really great deal.

But I'll tell you the interesting thing about this, why I'm bringing this up, he wrote this book without having gone to all 52 places without doing all 52 things, all right.

Does that make him a liar?

Does that make him misrepresenting what he's promoting?

Or would it only be that case if he said, I've been to all these places and done all these things, that's why you should go there?

I personally recommend all these place places. He's not saying that in this book.

He doesn't say that in person. If he did, then he'd be a liar. He'd be misrepresenting.

So there's a lot of experts out there that give off the error, that they've done everything that they are advising other people to do and that's wrong.

It's wrong to mislead in that way.

But if they're not misleading, I can make recommendations to a millionaire, a person that has millions of dollars coming through their business. I can make recommendations to them, even though I don't necessarily own a business, in the same field making millions of dollars, write it does that make my advice less useful?

It doesn't make it wrong.

Brian brings up a quote from Jeff Bezos on thinking about what's not going to change in business over the next 10 years.

https://www.youtube.com/watch?v=r8eU3wOy6E0

Transcription

What's not going to change?

Hi Brian Pombo, welcome back to Brian J. Pombo Live.

I've got a quote that I've used multiple times before. It's been a while since I've brought it up on here. So I wanted to bring it up again because it's one of my all-time favorite business quotes.

It's one of my favorites because of the simplicity in it and it speaks to such a direct truth about business.

So often, we get pulled away from it or temporarily forget about it. So I have a friend who introduced me to a new business model, if you will and was showing me all these great things.

It has to be technology, it has to do with a whole bunch of spaces that I actually am pretty interested in. And I enjoyed it, I enjoyed looking at it, and I enjoy it.

I'm going to research it further because I really do enjoy technology, and the future, and where things are going.

The one thing I noticed about the whole thing, though, is that it was revolutionary on many levels, to the point where if it does break out and become something huge. It will be so far against the grain.

That to acknowledge it as just a stupid, simple thing to get involved in is just it's not. It's one of these things that requires a million things to go in a completely different direction than where they have gone. And that is really exciting for someone that has a rebellious attitude and wants to see things go in a good direction and everything else.

I certainly categorize myself as that type of person. I love when things flip over on their head and go crazy in a completely unpredictable manner.

The funny thing about business, though, is quite often the biggest plays in business are in areas that are not exciting.

You could see this, honestly by looking at the largest billionaires out there and the businesses that they ran, okay, across the board. These are relatively unexciting businesses, okay, Jeff Bezos, who created amazon.com, was an online bookstore.

Other than the fact that it was online.

It's that exciting. It's a bookstore. That's what it was, it started that way and then it expanded out into other things.

But it was a bookstore, okay.

Nothing too outrageous about that.

Walmart is in for everyday stuff that it really has never sold anything all that brand new. And it wasn't their fault if they did it. But it's not exciting.

There are distribution models that they messed around with behind the scenes that made them exciting and made them grow. And being in the right place at the right time doing the right thing. That's what happened.

But it wasn't because they were exciting. It wasn't because they were absolutely outrageously revolutionary. In fact, Walmart was basing its model on other people that are already done the same thing.

They just scaled it faster. amazon.com wasn't the only online bookstore, he just scaled it up a little faster, and was able to get further enough to where he can start selling more than just books and pretty much eventually selling everything. Warren Buffett I mean, the list goes on and on.

The people who make a lot of money consistently, it isn't because they invest in things that are outrageous, and wild and exciting.

Review of Jeremy Chatelaine's book on cold emails to help you build your business.

https://www.youtube.com/watch?v=SP1DeOW8pJk

Transcription

Business book, grow your business with cold emails.

Hi I'm Brian Pombo, welcome back to Brian J Pombo Live.

I want to talk about this book by Jeremy Chatelaine, an awesome book.

It's been out there for a while I've had it for a few years. But it's one that I keep going back to, and it's not just for cold emails.

So cold emails is a thing that you'll see a lot in, especially B to B spaces. So if you're working business to business versus business to consumer, if you understand that, then you understand that people publish their email addresses and publish ways of getting hold of them.

Not only emails, but contact forms on websites, and so forth. And what he discusses here is the dos and don'ts of how you go about doing this and how to actually get in touch with people, a whole lot of my business has been built the cold connections initially.

But then if you can jump into warm connections, that always you always have a better chance if you can link from one person to the other, that makes a big difference. But initially, you may have to talk to people that are cold, but not only for that.

So here's another thing that a book like this will come in handy with. If you're emailing people, and you're getting any type of response like I didn't get your email when they don't realize that it's gone into a spam folder, which nowadays more than ever before.

In fact, when I first started sending out emails, we did not have as much of an issue with spam filters.

Now they will send anything that is an unrecognized domain name. So if you go and you start a new domain, a new website, and you've got a new domain name, and then you put out a new email address, nowadays, it's almost guaranteed that you're going to be slipped into the spam folder of many, many email addresses out there.

You just can't get around it, it's almost impossible. And so you got to find clever ways to be able to open yourself up, you got to make sure everything's as clean as possible, you've got to do a little bit of tracking a little bit of testing.

But even beyond that, so I'll give you an example.

We have a handful of podcasts and my producer has an email address for each podcast when he is trying to get in touch with somebody. And we found that so many of them, we can't get that initial touch unless we reach them with a Gmail-based email address.

One thing we found is that Gmail-based email addresses tend to get through for some reason, which is funny because it's a free email address.

It's more difficult, it's easier to get anybody can get one. But for some reason, the spam bots out there will allow a Gmail address to go straight through and not get tossed into spam.

Most of the time at least I've seen across the board

with the situations, we've been dealing with. So if you're going to hit that initial time, you may not want to use that or if you are using that, you'll want to follow up, you'll want to track and see if anyone's actually open.

There are these trackers out there that allow you to do these things. And he talks about all these things. It's a thin book, it's a little book, but he covers all the main things, there are links in here, and some of them are going to work like because, you know, after you as soon as you publish a book,

What to do in a time when hiring good people seems harder than ever before.

https://www.youtube.com/watch?v=axUO-YlDpTw

Transcription

Finding good people in a hiring desert.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

It's true right now we are in a hiring desert, it is very difficult to find good people to work, especially the right people for the right jobs. So tough.

I'm bringing this up because a client of mine just lost a key person, a person who I was I'm really good friends with. And she ended up taking another position with another company, and but it was a key position in this organization.

And without her there, it's going to throw things quite in disarray. It's not her problem, the problem of the organization though and if you're running any type of company, organization, anything else. And you're dealing with a team of people, imagine what it would be if you had one of your key people now doesn't mean they're the most important person, it means they're key, they're integral to everything running smoothly.

Imagine if they were just gone one day, and you didn't have them there, what do you do about it?

These are just some off-the-cuff ideas that I have in terms of how to handle this number one you got to make sure you don't freak out, you got to stay calm. And you got to sit back and let it sink in that this is really happening.

You've got to figure out what to do next, but you don't have to come up with the perfect solution. Right off the top of your head, what you have to do is keep your head remain calm, you know, the second thing, you're going to want to kind of strategizing.

And if you've got other people in your group that can do that. Then get them all together and start brainstorming ideas of where to go next. If you're going to be replacing that person, who do you need?

What type of people are you looking for?

Where are the places you might find them?

What are the best things that that person had and the things that you want at one for a new person?

What are the things you have to watch out for all these things have to be brainstormed?

It's not going to happen overnight. But you've got to you have to sit down and figure all these things out. And then you've got to just execute, execute as soon as possible to start the process.

Because there's the one thing that'll hold you back is overthinking it, you got to start moving and start going and just get the ball rolling. You don't need an answer right away, you don't need to find that person right away, it may take a while, you may have to put a bandaid over the situation and find ways to work around not having that person in place.

It's just the reality of a situation where you have a marketplace, where there just is not enough good help. In most cases, this is across the board. And just because it's difficult to find people, it doesn't make it impossible.

But you've got to know what you're willing to pay at most, and what it's going to take to get somebody in there and what all the options are.

You got to lay them all out on the table. And you have to keep everybody updated if you especially if you have a team of people, keep them updated as to where you're at. Because that will keep everybody focused and happy and going in the right direction and keep asking for input.

Has anyone come up with any other ideas?

Thoughts on having a USP in your business.

https://www.youtube.com/watch?v=uJvl5puGebs

Transcription

You have to constantly improve your USP.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I had a phone call conversation with a gentleman in the UK. His name's Charles. And Charles works with business investors trying to link up business investors with business investments.

We were talking back and forth in terms of the type of investments that I look for and the partners I like to get involved with.

As I was talking with them, I realized I did not have an extremely clear-cut way to be able to describe what it was I was looking for. This was a new thing for me because I'm usually a little clearer on that. A little quicker to get to the point, it's just I'm not always talking to an intermediary, I'm normally talking to the business owners themselves.

And so that it added a new twist to it.

It reminded me that everything comes down to a USP, a unique selling proposition a unique sales position, that is a whole bunch of different ways of saying the same thing.

But USP is a common abbreviation that gets thrown out there a lot.

The main idea about it is what makes you unique, as opposed to anybody else, that the person you're talking to my work with and how can you get to that quickly and clearly and concisely?

That's the whole point, it's all about having that it's a job that's never done. Because just when you think you've got it all figured out, someone comes at it from a different angle, or you're talking to somebody that's looking for something completely different, but would also apply to what you're doing.

You have to switch it depending on the person you're talking to, whether you're talking to them one on one or talking to them via marketing.

The USP is always changing and it all depends on the receiver on what that really needs to be. And so you always have to finagle it and change it through time.

Even the most famous USPS that had been thrown out there, you know, like Domino's Pizza, you know, it's 10 minutes or less, or the pizzas free, something like that was the original USP that really gains them a whole lot of momentum. While they're not using the same one anymore. They, they changed it over time, USPS will always change. Because what people are searching for always changes, you always have copycats or people that appear to be trying to provide the same benefit.

It has to really benefit centric, it has to benefit the person you're talking to. And so you're going to need multiple USP's, depending on what it is that you're providing, whether it be services, products, something that's, that's somewhere in between, like what I do, you know, it's not exactly a service or a product.

These are all conversations that we need to continue having and we need to talk about it, best thing to do is to work with somebody that has at least a business mind that can help you kind of parse this out.

If you know someone like that if you're involved in a mastermind, if you're involved with some type of business advisor or coach, get with them and go over your USPS, because you probably have multiple ones.

And you don't need to design these things. You need to have these ready to go at a moment's notice, in the sense, kind of an elevator pitch, if you will, because you're going to run into somebody that needs to know right away whether they're a good fit for you or not.

Thoughts on the phonebook and the impact of google search on local businesses.

https://www.youtube.com/watch?v=1tKjxfQHJlo

Transcription

Phonebooks, yellow pages and your business.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I have a really interesting story that goes along with my business story and the phone book. When I was younger, telephone books for how you found people, okay, they were how you found people that you knew through the white pages of the phonebook.

For those of you who aren't familiar with telephone directories, the pages that are white, we would normally refer to those as the white pages, because those were the ones where you had most residential, people being able to be found.

So if you knew somebody's last name, you could find them in the white pages in most cases, okay.

Then the yellow pages were the pages where all the businesses were, and specifically businesses that paved this phone book a little more to be highlighted on the yellow pages.

And so you have larger ads there and everything else and those are separated by subject. Now, this is for people that aren't familiar with phone books.

In the old days, you get a handful. Actually, when I was just starting out in business, there were three or four phonebook companies, and they were very thick, large manuals, and you would get from and even in a small area, you would get really large books delivered for free.

Because so much advertising went into it and so much money, it was a very lucrative thing. And it was something that entire businesses thrived off of paying for one advertising source, and that was the phonebook.

So this is a phone book. This is the latest one from the yellow book company, one of the only phonebook companies that I see out there anymore. And these guys, this one's for Medford and Grants Pass here in Southern Oregon, also includes Ashland, Central Point, Rogue River and White City.

And I remember when I first started out that they're not as thick as they used to be, they're a lot thinner, there are not as many advertisements very few people are willing to pay for the advertising in back in the day. It actually cost quite a bit to get into the phonebook because you're paying once and this is going to sit on somebody's counter or somewhere where they can reach it, it's going to sit there for a very long time.

Oftentimes way past the date in which, as widgets labeled that this is labeled for 2021, and 2022.

So we'll see how long these exist, I would predict that you're still going to see phonebooks into the future, they're just going to have a different flavor and they're going to go in a slightly different direction.

Because nowadays, as we all know, if you search into Google, it's easier, quicker, faster than going into a phonebook. Google has been able to kind of develop its own phonebook algorithm as long as you're typing in something that can be seen in a phonebook.

Oftentimes, a local section in Google is going to pop up with all the people that fit that category, based on where you're searching for. But also, if you put the name of the town, you're going to see that real quick.

Now, when I first started getting involved in business, this started becoming a thing and phonebook started losing power. And one of my first clients was telling me that they got all their business via the phonebook for years and years and years, 20 plus years, they had been getting all their business via a phonebook ad.

Brian shares a quote from Vince Lombardi about exhaustion and satisfaction that comes from giving it your all.

https://www.youtube.com/watch?v=iAznZKXeSag

Transcription

Exhausted, in a good way?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I had a really long day today, it was a Saturday and I packed it in a whole bunch of things to do. And on my way home, I was listening to a few talks, few audio talks and it reminded me of a certain person that I hadn't looked at his book for a long time.

In his book, there's a quote, and I'm not even going to show you the book, because we'll talk about that at a different time. But I want to tell you, this quote is from Vince Lombardi.

Vince Lombardi said, I firmly believe that any man's finest hour, his greatest fulfillment, to all he holds dear is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle, victorious.

I don't know how often this has happened to you in your life. In business, it can happen quite a bit, especially when you're in the process of growing a business, that you get to the point where you've just had a day and you've left it all on the field, you're just done.

By the end of the day, you've done it all, but at the same time, you feel victorious. You've done what you need to do for the day, and you've put all you can into it and that's good enough.

You just feel just really good about what you had accomplished or not accomplished, or at least what you put forth for the day.

Today is one of those days for me.

So I was happy to find that quote because it crystallized the way I saw it.

Are you doing that right now?

When was the last time I'll ask you this question, what was the last time that you felt exhausted because you had given it your all that day?

And you're in a worthy pursuit of something that's going in a good direction in your life?

Do you have anything that livens you up in that way and if not, why not?

Just a quick question. Something that's something that's been on my mind quite a bit and the people that I get to talk to on a daily basis, some of the people have something that's driving them forward, and some people don't and that's okay.

But if you want to get something, figure out where it is that you want, and go and get it and find some people that can help you out in the process.

I'm a business investor. So I help people along with that process, whether they're in the beginning of the journey, or they're somewhere in the middle. So hopefully I can help you with that.

Go check out my book, 9 Ways to Amazon-Proof Your Business. Get a free copy of AmazonProofBook.com.

That's all I got for tonight. I'll be back here tomorrow night with another idea or principle, a strategy, or a tactic that we can take and build your business to change the world.

You have a great night, get out there, and let the magic happen.

Thoughts on Psychology, and how to communicate with your ideal prospects.

https://www.youtube.com/watch?v=Evc5ZzsZxg4

Transcription

Business is about psychology.

Hi I'm Brian Pombo welcome back to Brian J. Pombo Live.

To come in a little closer here, we'll talk a little bit about psychology because I think I'm going to use books as a great example of this because that's where you can really get down deep when it comes to the psychology of business.

Because what is business other than you offering something in exchange for money in most cases, and trying to convince the other person that they need it?

What you've got more than they need the money that's in their pocket, or the potential money that they had, can have in their pocket.

And so that's psychology, that's behavioral psychology for the most part. And it doesn't matter whether you're doing one on one sales, or whether you're talking widespread marketing, or you're talking long-term PR, it's all the same thing.

It's all about human psychology because our brains don't work if they work predictably.

But not until you look back far enough, you step far enough away, then you can see the predictability of human beings that we are we're extremely predictable, but we're predictable and how unpredictable we are. We're predictable in how non-logical we are and how emotional we are. That's where our predictability comes in.

And people will talk about it enough in overall society and in business, you have to understand that at some point, or you have to have someone on your team that understands that. Otherwise, you're always going to be shooting in the wrong place and offering stuff that people just don't want.

For me, that all starts out in the one-on-one relationship.

So they say even about marketing, that what marketing is, is its salesmanship and print it, so to speak.

It's salesmanship. Salesmanship in terms of a one on one relationship, except stretched out to the masses, okay, whether that be print or video or audio or what have you. So, I like going back to some of the classics. This is one of my favorites, I'm going to use books as an example because these books kind of hit on a lot of these major issues and these are all excellent books for this.

Okay, this one talks about selling it's how I raised myself from failure to success in selling by Frank batcher. Okay, really good book.

I've talked about this one in the past you can see mine has a roof you see there, yellowed and drawn in and highlighted and everything I can go back at any time and flip to a random page and read something go, oh my gosh, I forgot how good this book is. Every time. Every time I come back to it, I'm gone.

Wow, so much wisdom in such a simple title and you think it's just about sales. It's not about sales is about humans.

This is about how to communicate with other human beings.

I don't care whether you're selling anything or not. This book should be required reading for everybody. Honestly, you should read it at least once. And look at how it affects your life. Because no matter what you're doing, you need to be able to communicate with other people if you want a better life.

Now, if you're in business, that is what you're in, and I don't care.

I know you think that you are in the window tinting business, or that you are in the dog food business, you're in the people business,