Brian J. Pombo Live

https://www.youtube.com/watch?v=JMOiARyty8A&feature=youtu.be

What does two dogs, snow and an almost 2-year old have to do with your business?

Well hit the play button and findout!

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Don't feed them snowballs.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

The whole title of today's episode is based off a situation that I had earlier today with my family. So if you follow along with these episodic adventures, you'll realize that on Saturdays, I usually have a full workday and Sundays, I spend all day with the family just regardless, we just for the most part, all business usually takes the backseat.

Well, this Saturday, we did a little switcheroo because Kate's friends, were having a bunch of people over at their house, which is quite quite a ways away from here. And they were going to have a big snow day where the kids can go play in the snow. So I've got three kids. And we all went out today and I traded. Today set being Saturday, for typical Sunday, tomorrow, I'm going to be doing more work than I do on on most Sundays. So fast forward, we're out there playing in the snow.

Some folks have their dogs along with them. And we're eating or eating lunch, and just kind of little picnic type thing. And my youngest son who's just just he's almost two years old. And he's he's sitting there eating, he doesn't quite. He gets things, but he doesn't know how to communicate perfectly, doesn't really speak all that well.

And so he, it's funny, try to communicate things to him and seeing how his mind works and so forth and he was eating eating some food. And then the dogs came up, and they're trying to find the food that he had already finished.

And they're kind of their kind of sniffing around his hands and everything else. He had some snow in his hand. But it was in the same hand that he also had some food, he had some food leftover in it, and it was probably sitting there on his glove, and the dog comes up, he's licking his hand and everything you could see what he ended up thinking is the dog wanted the snow.

So from that point on, he kept trying to feed snow to the dogs, the dogs would come around and pick up a whole snowball and try to feed it to the dog.

So what's this have to do with you? What's this have to do with business?

I thought it was hilarious, because so many I mean, it was instant. As soon as he was doing it, I saw the mentality behind it. I'm like, Boy, that's familiar. Because as business owners, what we tend to do is we tend to think we know what the customer wants. And we start, we start developing our entire world around one reaction, or a just a handful of reactions to something that we did.

We think that it's about one thing, when really it's about something else and so we try to feed snowballs to people, when the dogs didn't have any interest in the snow whatsoever.

They're surrounded by snow, they can eat the snow anytime they want, why would they need it, this little kids and they wanted the food that was in his hand. They don't want the frozen water.

A lot of times we're out there presenting frozen water to people who have no interest whatsoever in what we're providing them. But we think because we saw some reaction at some point, maybe not even from us, but from somebody else, we think that their desires for this.

So here's what it all comes down to what you have to do is k...

https://www.youtube.com/watch?v=biBAnyujqGw&feature=youtu.be

Thoughts on Pat Williams and Jim Denney's book, How To Be Like Rich DeVos.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

The importance of biographies to your business.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I mentioned months and months and months ago that I was in the middle of a book that I was really enjoying. And I wasn't going to reveal what it was until I was completely finished to kind of get myself to finish the book because it takes me forever to finish books.

It was the case in this one also, although it didn't take as long as many of the other books that I still have unfinished. But this is one by Richard DeVos how to beat well it's not by wish to boss This is by Pat Williams, also with Jim Denney.

This is an old worn out copy that I got somewhere how to be like rich box, how to be like rich divorce, co founder of Amway and owner of Orlando Magic. And then another sub headline says, succeeding with integrity and business in life.

Good Book, ironically not exactly a biography, but has a whole lot of biographical elements. So the whole book is about one guy. But it's not necessarily taking his life from the beginning to end and going through the story of his life like a lot of biographies, like most biographies do.

This is actually one where this Pat Williams was working for the Orlando Magic. And that's how he got to know Rich DeVos and was basically started out talking about how he met him, and how he ended up into finding out more and more and more about him through time.

This whole book is made up of a million different interviews with different people, him basically asking them what they liked about him, how they met him, what were unique situations that they found themselves in with him. And he then breaks it down. This is one of the things that Pat Williams has done in a number of books, he has a lot he has a whole series of how to be like books.

So he has a one that's how to be like Walt Disney and so forth. He breaks it down into basically steps of how you can be like rich Voss in terms of in terms of the virtues that the guy has. So this was a guy. him along with Jay Van Andel, were the ones that started Amway, which is a major, major company, you can go and look up all the all the background on that company, a long, long history.

I think they started in what was a 1958 or 59, something like that. And he just passed away a couple years back. Very interesting person. very intrigued. What's really funny is toward the end of the book, Pat Williams says that what's amazing is all the people we talked to all the interviews, he couldn't get anyone to say anything negative about him.

He couldn't get anyone to give a bad story about this guy, that everyone always had good stuff. And even if people had a situation that was awkward or weird around them, it always turned around to his benefit.

In the long run, he always he always came out looking better than they originally thought in the beginning. And it's I mean, for one thing, if if it is true, it's great, great that the guy had such a wonderful life. If any part of it isn't true, the guy had amazing PR, because he got everyone around him to think he was a he was a wonderful guy one way or the other.

And just looking at everything, it's got some points on the back here, you know, everything from risk tanking, to mentoring to putting people first salesmans...

https://www.youtube.com/watch?v=bbkqzwVQl7s&feature=youtu.be

Why having someone challenge your thoughts and ideas can be a good thing for end results in business and life.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

You need a challenger.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

And all the information you need to be able to take your business from where it is right now to where you want it to be a year from now, all of it is already in your head, what you need is someone to challenge you out.

I don't mean somebody to, you know, you know, call your bluff or to or to, you know, get in your face or be rude about it. No, you just need a very subtle, straightforward challenge. And the challenge is a series of questions.

Really, you need someone to sit down and interview you, you need someone to help you to show you that you have all the answers, you really do have all the answers. But you need somebody to sit down and do that for you.

How do I know because every person I end up working with in the long run has that same issue where they do not have somebody to challenge them. And the rest of the people who I end up not working with usually, excuse me, they needed to.

But they're not getting it yet, because they're not ready for it yet. But when you're ready, you're going to need a challenger, you're going to need to have somebody who knows the right questions to ask to pull the info out of your head, get it down on paper, put it into a plan and have something that's actually executable.

Not just this vague concept that you have, that you have a difficult time explaining to people possibly but a concrete step by step plan to take you from point A where you're at to point be where you want to be in the period of time that you're looking to get there.

Most people it's, you know, within the next quarter within the next six months within within the next year. That's what people are looking at. So what why am I bringing this up? I'm bringing this up because it I was reminded of this as I was talking with a business partner of mine.

And she had set up a new meeting with some people where we're going to be sitting down. And we're going to be going through the Worthington method with this group of people. And this is this coming up on Tuesday. And she said, you know, do you have any nervousness about this or anything else that I was thinking about? I really don't. Because I'm not the one that's being put on the hot seat.

I'm the one asking the questions, not the one answering the questions. If I had to be the one answering the questions, I might have a little bit of little butterflies or whatever else, you know, I may be wondering what are the questions is going to be in everything. Now, if you happen to be within that, with that group of people I'm meeting with on Tuesday, don't worry about it. It'll be easy. I'm nice about it. But that is what it's all about.

It's all about sitting down and putting yourself on the hot seat just a little bit just enough that you're challenged just a little bit more in a way that you aren't usually challenged. If you are challenged that way, then you already know what I'm talking about. And you're getting enough of it. And you don't need a person to come in, like myself, like the group of people that I work with, at Brian j pombo.com. And my other partners,

you don't need us to come in and help you do that you already get it. What I'm talking to is the 99.

https://www.youtube.com/watch?v=zHiv1m7-SoE&feature=youtu.be

When you can stretch Mary Poppins into a business movie, you know you've got problems.

By hey, checkout what Brian has to say and perhaps you'll see this classic in a different light.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Business movie, Mary Poppins.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I'm going to give you a quick review of an older movie, okay, 1960s. And this is Mary Poppins, the original Walt Disney version.

I'm not talking about the new one that came out a few years back. This is the original one with Julie Andrews, Dick Van Dyke. And I want to go into this because it is, believe it or not a business movie. And it's a personal business movie.

If you haven't seen in a long time, or you haven't seen it at all don't let the name fool you. This isn't just some, some silly little kid's movie it is but it isn't. There's extra elements to it, that are very subtle, but indistinguishable.

When you when you watch it as an adult, especially if you've had kids, if you've been a parent, it can make a huge impact. I'll get into that in a second.

But first, I wanted to remind you about the book that I have called, 9 Ways to Amazon-Proof Your Business. Be sure and get your own free copy over at night over at AmazonProofBook.com.

AmazonProofBook.com that's where you can get a free one.

Now if you want to pay for it, you go get go get a hardcopy over at Amazon.com or BarnesandNoble.com or any of the places that books are sold online, you could find it, 9 Ways to Amazon-Proof Your Business go check it out.

Now, let's get into Mary Poppins.

Why is Mary Poppins a business movie?

Well, it's not as much a story about Mary Poppins, if you've ever seen the movie Saving Mr. Banks. That's a lot of what that movie is about the behind the scenes of it. And it a lot of it is fantasy in that movie also.

But that movie, points to the fact that this was a story about the father more than anything else. Who's the Father, the father's Mr. Banks, he is the busy the consummate businessman. He is the guy that's focused on the bottom line.

He's focused on the numbers and has very little time for his family. Now, this brings up a point that I I like to talk about called virtuous diversions.

One of the major themes of the movie is, you've you've probably heard the tune or heard the expression, a spoonful of sugar helps the medicine go down, you know, or let's go fly a kite.

You all these different little songs in the movie, it's all about having virtuous diversions, away from business with your family if you have a family, but even if you don't have a family, if you have something to do that isn't bad for you. That is it habit forming or something like that, where it it's it's a diversion that pulls you away from reality, but more of a thing that lightens the mood that allows you to step away from business, it can improve your business, everything improves.

If you allow yourself the chance to step away once in a while, you've got to get outside of that world. And then step back into it, you can't be in a 24 seven, you will burn out something will happen where it just will not end well.

It doesn't matter what personnel, some personalities handle it a little better.

https://www.youtube.com/watch?v=HijyqrGF5z8&feature=youtu.be

Expectations and emotions can be a setup for letdowns.

Hear Brian's advice on proper expectations to live a better life.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

False expectations in business.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We do this on a nightly basis where we discuss business ideas. And today we're going to be talking about false expectations and how they can really get you into trouble.

In fact, one of the top issues that I see over and over and over again, with human beings in general, but especially with business owners, is, so much of what we get caught up in is false expectations. And I'll give you a quote that kind of wraps a lot of this up in a second.

But first, I want to remind you about my book, 9 Ways to Amazon-Proof Your Business. If you're looking to overcome the competition, go get yourself a free copy of my book, you can get it at AmazonProofBook.com. That's AmazonProofBook.com. Free Copy, you can also buy a copy everywhere that books are sold.

So let's talk about false expectations. There was a quote I heard years ago. And it said that let me see how's it go? I

t's a people of integrity expect to be believed, but they let time prove them. Right.

And I, I've always thought that quote has always come back and revisited me through the years. And the interesting thing about expectations, because I think a lot of times, we set ourselves up for the exact wrong expectation that quotes a great example, even though the quote means something, it takes us in a different direction.

I won't spend too much time going in that direction tonight. But that the idea is that you expect to be believed you let time prove you, right, if you know what you're talking about.

Eventually, you get to a point in life, where you quit expecting to believe be believed. Honestly, I think the quote really should be people of integrity, don't expect to be believed, but they do. Let time prove themselves, right?

That really is what it comes down to is I don't expect to be believed by anybody. I'm too old for that. I know that most of the time, especially when I'm right. People are not going to believe me, and even afterwards will have a tough time convincing themselves that I said the right thing to begin with, even after time has proven me right.

I don't ever expect that people are going to go along with what I'm saying. Even though sometimes it's it's unbelievable the type of things that people get caught up in, and they believe themselves.

But that's, like I said, that's more of another issue. But the expectation is important. Don't expect to be believed. That's the worst thing you could possibly do.

Here's other expectations, but it's it's less about the expectation itself, and more about the emotions that we put into it. When you get emotionally involved in an expectation. So you expect somebody is going to win the presidency. Okay, that's fine, you can expect that.

But if you get emotionally involved to where your self worth is behind that expectation, you're messing yourself up one way or the other. Either either you feel like you have been personally justified by having somebody win, or you feel like you have your insights have been ripped out when somebody loses.

https://www.youtube.com/watch?v=q_tqSeTVJrk&feature=youtu.be

Convincing customers to buy from you and Saul Alinsky's, Rules For Radicals…sure that goes together.

Checkout what Brian has to say on the matter.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

How to convince customers to switch to you.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

So show that we do on a nightly basis, where we talk to business owners and executives, and try and have a quick conversation about an idea either a principle, a tactic, or a strategy that you can use directly in your business.

And tonight we're going to talk about psychology of the customer. And the psychology of the customer is the psychology of people.

Because people are customers, and every person is a customer of something. And every customer is a people is a person. So you can really dive into any form of psychology and if you can recognize it as being true, it's true. And regardless of what you think about the political the politics of this guy, it's a guy named Saul Alinsky wrote this book back in the 70s, called Rules for Radicals.

It was a very specific political book, but within it, it contains a lot of ideas of psychology. Now, some of the stuff I disagree with, and a lot of the stuff you can't help but agree with.

You can see both the scary side and the good side behind it, or how it can be used either way. And here's a here's a great example. what he's talking about is technically he's talking about revolution. And he's speaking to the revolutionaries, of the 60s and 70s and this is just a great excerpt.

This is this is from his, from the prologue of the book. Let me see, I think this was written by him. Yeah, this was that I mean, the prologue itself was actually written by him, and says, men don't like to step abruptly out of the security of familiar experiences, or experience they need a bridge to cross from their own experience to a new way.

A revolutionary organizer must shake up the prevailing patterns of their lives, agitate create disenchantment and discontent with the current values to produce, if not a passion for change, at least a passive affirmative, non challenging climate.

Now the revolution was affected before the war commenced. john adams wrote, The Revolution was in the hearts and minds of the people. This radical change in principles, opinions, sentiments and affections of the people was the real American Revolution.

A revolution without a prior reformation would collapse or become a totalitarian tyranny. A reformation means that masses of our people have reached the point of disillusionment with past ways and values. They don't know what will work, but they know.

They do not know that the prevailing system, excuse me, they don't know what will work. But they do know that the prevailing system is self defeating, frustrating and hopeless, they won't act for change, but won't strongly oppose those who do. The time is then ripe for revolution.

Now, take it back from the concept of a socialist revolution or whatever that that Saul Alinsky was referring to, I want you to just take it back a bit. And I want you to instead, instead of thinking revolution, I want you to think about changing to you changing to you from one of your competitors, if you're going to get somebody to come over to you versus something else.

Or even if it's not a direct competitor,

https://www.youtube.com/watch?v=x-Djn_3vlJk&feature=youtu.be

Habit changes and Brian's coffee update.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

How to switch course.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

One of the things that I've learned how to do through the years is how to be flexible, and how to switch course without feeling defeated. And that's a really important thing to learn how to do, especially if you're a business owner, if you're an executive, you're someone who's in charge of getting things done and moving things and kind of charting course, on where you go next out.

I'll give you an example, you know, in previous videos, we've discussed my experimentation's with caffeine. So I grew up very young age, drinking coffee, and through the years became more and more of a coffee of a daily coffee drinker.

And that lasted all the way until, well, this would have been, would this have been earlier this year, well, this was early, earlier last year, in 2020, when out of nowhere, it just kind of it just kind of caught me that I've have never gone a long period of time without having coffee.

So I went through this whole experiment where I stopped drinking coffee altogether for a while. And besides the handful of days, that you got to deal with the, the all the withdrawals, all the headaches and everything else. And then you know, getting back, kind of get your energy balanced again. Once that was over, I felt a lot more mellow, in general, and very calm and I really liked it.

What I do is I started bringing coffee back on for like one day a week and like that one day having that be like the power data to get the last bit of done for the week and so forth and it worked out really well.

I'm not completely against caffeine, I'm not completely against coffee at all, what ended up happening is I have a business that I I work with that produced a healthy type of coffee, and it was meant to be a weight loss thing. And one of the things that I noticed as soon as I got off coffee is I gained about 10 pounds, just a change in metabolism, just a slight change.

It didn't change anything else about my lifestyle, just stopped drinking coffee, and I gained weight. So I said, Well, I wonder if I can if I can lose some weight by drinking some healthy coffee.

So I went back and started drinking coffee on a daily basis again, and I handle it better than I used to. I think it's probably the type of coffee that I'm drinking about more healthier style coffee that promotes weight loss and everything else. And I've been happy with it.

Well, I may go back one day to just drink in a couple week type of thing and see and see where that goes.

But right now I'm back back on the coffee wagon, I guess you could say more off the wagon, I don't know which one it is. I say all that it is kind of wrap up that storyline for those of you who have been around a while. And to discuss that. You have to allow yourself the flexibility to move to go where you need to go and try things out and not necessarily commit to any one thing.

And this brings me to another story along the same lines and with the same thing of coffee. One of the things that I've done through the years is I've collected coffee cups, not that I have this intense collection.

But it's one of those things that nowadays you can find a coffee cup about just about anything. And when when I traveled a lot,

https://www.youtube.com/watch?v=KvNETvph1GM&feature=youtu.be

Thoughts on Lifetime Customer Value from Peter Fader's book, Customer Centricity.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

What is customer equity?

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Brought to you every day by AmazonProofBook.com. The website you go to to get your own free copy of, 9 Ways to Amazon Proof Your Business. It's my own book on how to build a strategy long term strategies in order to defeat your competition in every way possible.

And so it's, 9 Ways to Amazon Proof Your Business, free copy AmazonProofBook.com.

Now let's talk about customer equity. What is customer equity?

Well, I really liked the definition put out by this book. This is Peter fader, customer centricity. It's one of my favorites, it's a really good read short read on if you're interested in learning more about strategy, especially marketing strategy when it comes to focusing more from a customer perspective.

And in this is from chapter chapter three, the whole chapter is on customer equity. And here's how he defines a customer equity is the sum of the customer lifetime values across a firm's entire customer base.

Okay, so what's that mean? So customer lifetime value, we've discussed that before. That's the basic value that you have from a customer over the lifetime. Now, you may have different types of customers. And so their value is going to be significantly different depending on what type of customer they are, what market you're pulling from, what products or services that they specify or stick to, it may be a demographic change, or what have you, but you'll have different customer bases.

And from each of those you'll have, you'll have a basic customer lifetime value. Meaning this is this is what they're bringing in versus how much they cost for their entire time that they're with you.

And obviously, you get highs and lows, depending on where you're at in the business and and how broadly, you're defining that customer. But you take all those customer values, and you smash them all together, you pull, pull the sum from that, and that's customer equity, that's your overall customer equity.

That's the value that you have from your entire customer base. It's what you're talking about. That's what customer equity is. And it's a term that doesn't get tossed around too often that I found.

Oftentimes, when I'm talking to new clients, they have no idea. Oftentimes, I mean, if you don't even know what your customer lifetime value is, that's pretty typical. Don't worry about it.

What you got to do though, is you might want to figure out some of these ideas, because it allows you to know how much advertising to spend, how much where you should be advertising and everything else comes from customer, lifetime. valuing customer equity gives you very much a larger view of where you're going.

And it's really good to take your customer equity and map it out over quarters and years to really find out whether you're growing or not. Because if you have growing customer equity, especially if you're looking at ever possibly selling your business, having a high customer equity value is going to attract the right type of buyer.

And it's going to determine whether your business continues growing beyond you or whether it fizzles out.

https://www.youtube.com/watch?v=gRPzP1tVAe0&feature=youtu.be

Was he Cold? Was he upset? Or was he doing his best "Weekend At Bernie's" impression up in DC?

These are the questions.

But beyond that, Brian talks about how the Bernie Meme relates to your business.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Cold Bernie & AIDA.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Now, if you haven't been completely closed off from all social media for the past few days, starting Wednesday, when during the inauguration, there was a photo taken of Bernie Sanders in the crowd of senators and so forth, higher ups that were all social distancing in their individual chairs.

And just a fairly funny photo of him sitting alone, looking very miserable. With his mask and everything else on and people took that image, placed it all over the internet. And we end up with voila, the cold Bernie meme and it took off pretty darn quick.

I think the day of it started showing up, I saw a whole lot of it yesterday.

And today, you can't go a few posts on any social media without seeing it. I would be remiss if I didn't at least acknowledge that it exists.

But I want to talk with you about how does this affect your business?

Well, I'll tell you how it affects your business is it's all about attention. And there's this little formula that you may have heard from movie Glengarry Glen Ross, a famous scene in the very beginning with Alec Baldwin, where he talks about AIDA, a i, d a, which is attention, interest, desire, and action, right?

Attention, interest, desire and action.

It's the process that sales people talk about that process people go through, and initially you're looking to get attention. And really, when you're talking viral things, when you're talking names and things, that's a great way to get attention, especially while it's hot.

So during this period of time that this video is coming out, this is the hot thing now won't be the hot thing next week. In fact, it's over hot, it's to the point now where it's ridiculous that's absolutely everywhere.

To the point to where I think we may never get rid of this meme, it might be just one of those that kind of lasts forever, takes on a life of its own and just never lets go. And I'm not sure if Bernie will ever be able to live it down. It's, it's just one of those things that just will never go away.

But you got to look at it from your perspective of business. Now, your social media, people may tell you, Hey, this is a great way we got to, we got to figure out how to work this in and put together some, some pictures or photos or videos or whatever, taking advantage of this and that's great, that's fine.

But it's only the initial step. That doesn't necessarily mean that the people that whose attention you're getting are going to have any interest in what it is that you're selling a product service or whatever.

And then after that interest, whether they really have a deep desire to become a customer, and whether and even if they have that desire, even if they have you have their attention, they have interest, and they really do have desire.

The last step is to get them to take action to actually do something to purchase to take that first step, whatever it is, into your funnel or into your sales process, or what have you.

https://www.youtube.com/watch?v=818ktTjJU6A&feature=youtu.be

Ever had a person in your business or heard a story of someone that was a good fit in one job but struggled in another?

Well, give Brian's video a listen and be sure to checkout Kathy Kolbe's work at the link below, it might save you a lot of trouble in the future when it comes to finding the right people for the right jobs.

Kolbe Corp - https://www.kolbe.com/

Transcription

This one thing may mean life or death to your business.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

What is that one thing?

Well, there's a lot of things that can mean life or death your business. But there's one thing is, is one that isn't discussed often enough and it is also something that is very common.

If you have any type of partners, employees, contractors that you work with this one thing can make a huge difference, especially right now we are in a period of time. So I'm filming this in 2021.

But we're in a period of time when boy, anything is possible. And so many people are on the edge anyways, with their business, that one switch and government regulation or one change and how we're handling a virus or anything else. That could be the end that, could be game over for you and your business.

It's really important that you pay attention to the little things, the little things that don't seem like a big deal in the beginning, that can really add up to something huge, a huge difference in your business. And this comes from a conversation I was having earlier today, two conversations, two separate conversations that I was having, with two separate people in two different industries.

One was in his in the real estate industry, the other one is in the banking industry. But they both brought up the same issue. And that is this.

Taking someone who is good at, let's say, sales, and putting them in a management position, could destroy your business.

Why do I say that?

I'm not saying it's it's definite, I'm saying it could very well happen. And it goes the other way around. Also someone who is really good with management, if you take them and try to put them in some type of head of sales position.

Quite often they're different types of personalities, people with different combinations, which we've discussed about here before. coronations is a term that's been used a lot, especially in relation with the Kolbe index, which you could find out more go look up Kathy Kolbe, both with a K, go check out all the stuff on Kathy Kolbe and what she writes about coordination, and how that's so important that you know the coordination of the people that you're working with.

Because it's the type of things that don't change, it's the things that that of how a person handles work, and how they function in a working environment, that really doesn't change that's hardwired.

And it's not there's no good or bad to it, it's just certain people are always going to be better at certain things than other things. And oftentimes, you take someone that's just a star player in one area, and you try to bring them up the ladder and put them in a position that is not fitting to them, they will crash and burn.

They have the ability to take down your whole operation with them. Okay, this is something you got to pay attention to. The thing I recommend doing is looking into the concept of coordination. Like I said,