Brian J. Pombo Live

Brian J. Pombo Live

By Brian J. PomboBusinessEntrepreneurshipMarketing
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Brian J. Pombo Live episodes

  • How I’ve Used Headlines On Social Media To Get Attention


    https://www.youtube.com/watch?v=f7hv3EPSvCs&feature=youtu.be




    Part 26 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.



    Amazon-Proof Your Business https://brianjpombo.com/amazonbook/



    Transcription



    How I've used headlines on social media to get attention.



    Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.



    This is a daily thing where we get together, and we talk about ways of how to stand out, wherever you're at, and whatever business you're in. So before we get started, I wanted to remind you about my book, 9 Ways to Amazon-Proof Your Business. If you haven't heard of it, then you ought to go get your very own free copy at AmazonProofBook.com. AmazonProofBook.com.



    You can also buy it on Amazon.com, and BarnesandNoble.com. And anywhere that you buy books, especially online, you should be able to find it, just look for, 9 Ways to Amazon-Proof Your Business. Or search for my name Brian J. Pombo.



    So welcome back, we're going to talk about the all the different ways that I've used headlines. Now what are headlines, headlines are the first thing that you see, when it comes to advertising, or your social media or whatever you're trying to get out there. There's usually a line of words or word that draws a person in.



    So in the cases of video on social media, your YouTube, your Vimeo, all the rest, it's going to be that title. And the title, it may be the title that's in your picture, it might be the you know, in the thumbnail itself, that might be the title that they're looking at, or it's the title that you actually titled it.



    And that might be the one that they're looking at either way that both of those work as a headline, I'm definitely used a lot of that I've used this exact same method for podcasts.



    So that's the title of that episode.



    You can do that with anything that gets a certain amount of search credibility when people are searching for it. But also when they're looking through their search results. Yours popping up, that's a headline, that is the first thing they see, that'll determine whether they go any further.



    Another thing is with email, you know, we've talked a lot about that in the in the past few episodes, email subject lines are the headline of your email, if you're sending emails out there and you're wanting to get it opened, it doesn't matter if the person knows who you are, if they're on your list, if they're a huge fan, chances are you're not getting opened every single time.



    That subject line is going to make a big difference as to whether they open or not person that talks a lot about that as been settle, go check out Ben settles stuff he's got he's got amazing material on how to get emails open, because he sends emails out on a daily basis.



    So we're the reason why we're talking about this and I'm kind of giving a testimonial for headlines. And why you want to think about that has a lot to do with the subject, the real subject of today's talk, which is number 26.



    Out of the 35 headline formulas, the proven formulas that are presented by john caples, in his book tested advertising methods. And like I said, there's number 26. And it's titled use a testimonial style headline.



    So if you have any form of testimonial, shove it right there in the headline, that's a great way to get people involved. It kind of brings them right into the story. And if they're interested in the subject matter to begin with a testimonial is definitely going to draw them...
    8 min
  • Advice For Online Business Owners


    https://www.youtube.com/watch?v=WmAZvWYVJEg&feature=youtu.be




    Part 25 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.



    Amazon-Proof Your Business https://brianjpombo.com/amazonbook/



    Transcription



    Advice for online business owners.



    Hi, I'm Brian pombo. Welcome back to Brian J. Pombo Live.



    Tonight I wanted to remind you about well, first we're going to talk about what the advice is for business owners.



    But before I do that, I want to remind you about my book, 9 Ways to Amazon-Proof Your Business. Oh, my Christmas lights aren't on tonight.



    I forgot to turn one for started. started the film. That's okay. Nine ways to Amazon proof your business is a book that specifically for business owners. And it's basically a way to make your business competition proof. How do you make it to where the competition doesn't matter?



    Well, you get a free copy at AmazonProofBook.com find out for yourself. AmazonProofBook.com.



    Let's talk about that special advice for business owners. It's really wrapped up in this whole series of videos that we're doing on headlines. And I'm using the concept of advice for business owners because it's tied in to number 25 out of the 35 proven formulas for writing headlines that John Caples wrote in his book, Tested Advertising Methods.



    This basically says begin your headline with the word advice. So if you're putting out any type of headlines out there, just try putting advice on the front end. And that's going to pull in a certain amount of people. Now obviously, you better be offering some type of advice when you do this, right.



    So he has a couple of examples here.



    You know, advice to husbands advice to young person starting out in business advice to Brides, this is also a way to be able to call out your ideal audience, whoever specifically you're after no one else is going to be interested in reading what you have or watching what you have that has to do with advice. I said advice for online business owners?



    Well, I'm not looking to talk to anyone else. If you're an online business owner, this is this is the right video for you. And just putting the word advice to and then putting in the people that you're directly talking to will pull in that audience now what it's not going to pull in probably anybody else.



    So this is very much a sniper rifle approach as opposed to a shotgun approach, you know, so just realize when you're doing this it has to go along with is the copy that you're writing, or the videos that you're putting out or the emails that you print out or what have you.



    So this is what john Capel says about it. The word advice suggests to readers that they will discover something useful, excuse me that they will discover some useful information if they read the copy. The headline doesn't ask them to buy anything, it simply offers free advice. Naturally, this is an attractive offer.



    After you've enticed the readers into the copy, you can include sales talk, in addition to advice, the preceding 10 formulas, employing keywords, do not exhaust the list of keywords you can use. You can find other keywords in the headlines you you you see in daily newspapers, in the titles of books and magazine articles. For example, in the following titles, the key words are printed in italics, plain talks with husbands and wives, common faults in English principles of electricity.



    What every girl should know.



    7 min
  • If You Want To Standout But Your Not Sure How…


    https://www.youtube.com/watch?v=PC9moF4VAtg&feature=youtu.be




    Part 24 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.



    Amazon-Proof Your Business https://brianjpombo.com/amazonbook/



    Transcription



    If you want to standout but you're not sure how…



    Hi, I'm Brian pombo, welcome back to Brian J. Pombo Live.



    We're going to be talking about how to stand out, we're going to give you a very specific example about how to stand out. And specifically, it tends to be in the area of business that I work in. I'm a business strategist.



    But these type of ideas can help you stand out to get any type of traffic to your website, or to your material online, whatever you're trying to get more attention to, you can use the power of headlines. And headlines work either as a title for a video or for a blog post or for anything that you're doing online and offline.



    But I like to talk a lot about the online stuff, because that's a lot of the traffic that we get on these videos has to do with people trying to get attention online.



    So where's all this come from?



    This is a series of videos, you're welcome to watch the other ones that are in this series, they're all by date in this area. And we've got a YouTube playlist out there that you can go back and watch. It all has to do with the 35 proven formulas for writing headlines, written by John Caples years and years ago, in his book, Tested Advertising Methods.



    There are there are 35 of them, I'm just going to go through one of them today. And one of them I displayed in the title of this video. And that is it is number 20. Hold on, I had the page where to go 24 begin your headline with the word if that's it.



    That's it, just start with the word if and it automatically takes you into a world and I'm going to give you I'm going to give you an example, these type of things can pull people in, it could pull their interest in now, when we're talking online, we're not just I'm not saying using the word if is going to get you showing up in the search engines, or showing up on Amazon or showing up in any particular area.



    SEO and so forth, I'm talking about once they see your headline in the form of a subject line and an email or whatever. Once they see it, the word f has the ability to pull them in to read the rest of it. Because if is setting something up, and it sets them up for the rest of what you're trying to say.



    If the rest of what you're trying to say is something that holds curiosity for them, they're going to go after it right. Here's a couple of examples that that gives us they given this book. Some of these are john caples examples,



    I think it's all the more or ones that were edited in later, you could tell by kind of the age of it. Let me see if they gave awards for cash management, we be thanking the Academy.



    If you save her growth in security, we give an edge. If you think the ultimate speaker system would have a subwoofer, you're half right.



    Let's see, if people seem to be working faster, it's not the coffee, that's trying to sell an office machine. So a lot of these are very specific to what they're talking about. But you can you can bring it into exactly what you're trying to say.



    Or try to pull in a specific crowd with what you're saying. So this is kind of a similar one that I used with this title here. And he says here is an "if" formula that has practically unlimited application, if you think you can't,
    9 min
  • Because…You Want To Grow Your Business

    Part 23 in a 35 part series on headlines from John Caples book, Tested Advertising Methods. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Because…you want to grow your business. Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. Every day we get together, and we talk about some idea that’s going to help your business […]

    The post Because…You Want To Grow Your Business first appeared on BrianJPombo.com.
    0 min
  • This…Will Make Your Business Standout

    Part 22 in a 35 part series on headlines from John Caples book, Tested Advertising Methods. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription This…will make your business stand out. Hi, I’m Brian Pombo, Welcome back to Brian J. Pombo Live. What am I talking about? I’m talking about two things. First thing is, this book will help […]

    The post This…Will Make Your Business Standout first appeared on BrianJPombo.com.
    0 min
  • Wanted: Copywriter Tricks That Work

    Part 21 in a 35 part series on headlines from John Caples book, Tested Advertising Methods. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Wanted copywriter tricks that work. Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today we’re talking about copywriting tricks and specifically those that go along with headline writing. So we’re going […]

    The post Wanted: Copywriter Tricks That Work first appeared on BrianJPombo.com.
    0 min
  • Who Else Wants Advertising Headlines Examples?

    Part 20 in a 35 part series on headlines from John Caples book, Tested Advertising Methods. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Who else wants advertising headline examples? Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today coming to you from dining room of my in laws here in Fresno, California. And we’re […]

    The post Who Else Wants Advertising Headlines Examples? first appeared on BrianJPombo.com.
    0 min
  • Which Of These Headline Templates Do You Like The Best?

    Part 19 in a 35 part series on headlines from John Caples book, Tested Advertising Methods. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Which of these headline templates do you like the best? Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. Once again, I’m coming to you from my dark in new car out […]

    The post Which Of These Headline Templates Do You Like The Best? first appeared on BrianJPombo.com.
    0 min
  • Why Email Subject Lines Are Easy (When You Know How)

    Part 18 in a 35 part series on headlines from John Caples book, Tested Advertising Methods. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Why email subject lines are easy, when you know how. Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today we’re talking once again, about headlines, we’re going to go through number […]

    The post Why Email Subject Lines Are Easy (When You Know How) first appeared on BrianJPombo.com.
    0 min
  • Gratitude Beyond One Day

    Some thoughts on Thanksgiving and actually being thankful for what you have, beyond just celebrating a holiday. Transcription Gratitude beyond one day. Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live. Today is Thanksgiving, this is when I’m recording this, right. So we have a big day. And we actually had a family […]

    The post Gratitude Beyond One Day
    0 min

About Brian J. Pombo Live

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Brian J. Pombo’s daily, off-the-cuff tips to make your business bigger and your life better.