At the 2024 World Pork Expo, Rachel Fishback interviewed Brian Lundell of Lundell Plastics, an entrepreneur-driven company founded by Vance Lundell, originally a hog farmer. Brian Lundell highlighted their innovative product, the EZ Roll, which addresses specific needs in the agricultural industry. The interview delves into the company's origins, product development, and the entrepreneurial spirit driving their success. For more insights, visit Lundell Plastics.